Your custom made boxes are an extension of your company’s branding and marketing, so it’s important to make sure that you are reaching your target audience with your packaging. This is a vital step in building your company’s brand recognition.
When your customized boxes are designed with your ideal customers in mind, your product is going to be more memorable to them, which prompts them to be a loyal customer and share it with their friends. Learn more about how customized boxes can grow your brand recognition on our previous blog. But for now, let’s talk about how you can design boxes for your ideal clientele.
Each demographic has a general preference that you can use as a guideline in your designs, and become more likable among the target audience. There are a few questions you may want to ask when designing for your target audience: Who are they? What do they like? And how does your brand relate to them?
There are no right or wrong answers to these questions because no two businesses are the exact same. Retail stores in Anaheim and Santa Monica are going to have different target audiences due to the people in the area and the local popular attractions. Anaheim may be more Disney-oriented whereas Santa Monica may gear towards beach go-ers more. Let’s dive a little deeper into these questions and talk about how you can answer them for your business.
Question One: Who is Your Target Audience?
Take some time to brainstorm what your audience’s demographics are. By categorizing and grouping your ideal market, you will be able to better understand what the audience would prefer out of your custom package. Some common demographics are:
- Location of Residency
- Occupation & Income
- Relationship Status
You could also target people by what their hobbies and habits are. Your target audience might like to goto the Anaheim Packing House every weekend, go rock climbing, or has a Target addiction. No matter how broad or specific these groups may seem, they all will have a common preference in their products.
Question Two: Generally, What Do These Demographics Like or Prefer?
As mentioned, each group will have a common denominator of what they like, prefer, or need. This common denominator is what you will use to ensure you are reaching your customers in a way that makes them want to invest in your company again. Here are a few examples of how you can design your box to your client’s preferences:
- Age: Packaging for older adults and seniors may need larger text for their convenience. On the other hand, packaging for young adults can be more “trendy” and modern.
- Occupation: Those with higher incomes are more likely to invest in more expensive products, and want the feeling of luxury within the packaging. Whereas people with odd jobs (i.e. food scientist, video games tester, or cosmetologist) might like something more fun for the packing instead of luxurious.
- Location: If your ideal clients live near the beach in Southern California, they are likely to love sunshine, the ocean, and surfing! The imagery of endless summer is more likely to stand out rather than animals on a farm.
Keep in mind that the preferences for the target audience may not be true for every single person in the specific group. Not every Newport Beach resident likes surfing, not every Anaheim resident has a Disney pass and not every 21-year-old likes to spend all their free time partying. These preferences should encompass what the majority of the group likes.
Question Three: How Does Your Brand Relate to Your Ideal Client?
Think about your brand and its personality. How does it relate to your clients’ preferences? If your client is walking down the store aisle, what is going to make them stop and look at your product? For example, if you are in the beauty industry, but your ideal clientele is more alternative, then your design might be less pink and glittery, and more dark and grungey. If you’re a men’s shaving subscription service, your box is probably going to include bold fonts, darker toned colors, and masculine imagery. Ultimately, you’re looking to catch the attention of your ideal customer base with a custom box that relates to their interests.
This may be the trickiest part of the design process because you have to think like your target market. Take a look at your competitors and see what they’re doing. If they have something that you like, take it, twist it, and find a way to make it yours. Just like how you and your business have an ideal client, your customers have an ideal brand. Become that brand.
Those are the three most important questions to ask yourself when designing boxes for your target audience. If you are in need of custom wholesale boxes or a box designer online, you’re in luck! Build A Box is just the tool you need to deliver custom branded boxes. We are located in Anaheim, but we proudly serve all of Orange County. Start building your box today with our online building tool!