The holiday season is an exciting and hectic time for any business, whether you’re a brick-and-mortar retailer or exclusively e-commerce. From budgeting to product development and sale planning, every detail of Christmastime shopping has been meticulously thought through. But what about your packaging? You may think you already have suitable packaging for your products, but modifying your packing exclusively for the holiday season can help boost sales and increase customer satisfaction. If you’re looking into custom wholesale boxes this holiday season, here are five holiday-themed packaging design ideas to get you started.
Choose Festive Box Colors
The most obvious way to alter your packaging for the holidays is to deviate from the standard brown cardboard and opt for holiday-themed colors instead. Whether you want traditional red and green or a more sophisticated white and silver, incorporating any festive colors into your box design will help it stand out in the sea of brown boxes flooding every porch this Christmas.
Add Christmas-Themed Designs
With custom wholesale boxes for your business, you aren’t restricted to merely altering the box color itself. You can also include a range of creative and diverse designs that add visual appeal and impress customers. Add stripes, Christmas trees, menorahs, stars, wreaths, reindeer, or virtually anything else you can think of. The more unique your box’s exterior packaging is, the more likely the customer is to notice and engage with it. Impressing your customers with packaging design will help you secure repeat sales and earn loyal customers long-term.
Modify Your Branding for the Holidays
A fun and unique way to alter your packaging for the holidays is to modify your logo or branding for the holiday season. Turn an “o” in your logo into a wreath, for example. Making your logo Christmas-themed will add a cute touch that customers are sure to notice when they receive your custom box. This festive touch is a small detail that goes the extra mile and can be incorporated into other aspects of your business for all-around holiday cheer.
Switch Up Your Box Type
If you usually default to the traditional shipping box for your products, try switching to a custom mailer box for the holiday season. Mailer boxes are a popular choice due to their durable build, visual appeal, and self-closing design. Mailer boxes replicate the feeling of opening a present, which is why they’re the top choice for subscription box services. If you want to enhance your customer’s unboxing experience this holiday season, try switching up your box type and choosing a customer mailer box this year.
Push Seasonal Sales & Deals
The holidays aren’t just a time for giving; they’re a time for buying. Most retailers have their biggest sales of the year around the holidays due to the dramatic increase in consumer purchases. Utilize the inside of your box to push upcoming sales or exclusive coupons. The inside of your box design is just as customizable as the outside, so you can design a box that offers 10% off on future purchases or advertises an upcoming doorbuster sale. Accent these calls to action with some holiday-themed images and you have standout Christmas packaging that’s as visually appealing as it is functional for marketing.
Whichever holiday design ideas you decide to utilize, be sure to take advantage of everything the holiday season has to offer e-commerce businesses. Increase your social engagement, earn repeat sales, and market to new and old customers alike with eye-catching holiday-themed custom boxes for your business. Here at Build A Box, we can make any custom box design a reality. Simply speak to one of our design experts or utilize our free online configuration tool in order to create a packaging design that works for your business. Give us a call today at (888) 406-1610 for a free estimate on a range of quantities.