Entries by Abstrakt Marketing

4 Questions to Ask When Designing Your Custom POP Display

You’ve decided that you want to invest in a custom cardboard display for your brick-and-mortar sales strategy. So, now what? It can be daunting to begin a custom design process, with virtually endless possibilities at your fingertips and no experience to help rein in your ideas.  Luckily, thorough preparation before creating your display can help […]

Why Are Custom Cardboard Boxes Best for Business?

Shipper boxes and mailer boxes made of corrugated cardboard are the most popular packaging choice for small businesses since they’re durable while remaining cost-effective. However, most customers have a front porch littered with generic brown boxes, so companies need to go the extra mile to stand out from the crowd and impress customers. That’s where […]

How to Optimize Your Corrugated POP Display Design to Drive Sales

The power of visual impact cannot be overstated. In a brick-and-mortar retail setting, where your item is placed, how it’s showcased, and what products are near it are all influencing factors on whether or not you make a sale.  Because of this, you need to optimize your custom POP display to best showcase your products […]

How Can Your Small Business Benefit from Short-Run Custom Boxes?

Small business owners are often stuck between a rock and a hard place. You know what you need to do to help your business succeed, but it’s not always financially or logistically feasible.  Custom packaging boxes are one of those common issues — custom boxes help increase customer satisfaction and boost sales, but they’re often […]

How Can Custom POP Displays Improve Upselling and Cross-Selling?

Have you ever been encouraged to buy a larger phone with more storage when browsing for a new device? Have you ever been asked whether you want to buy a protective case to go with your new phone? These are common examples of upselling and cross-selling, respectively. Upselling and cross-selling likely happen to you every […]

Three Tips for Creating a Cost-Effective Custom Box Design

It’s no secret that customers prefer a luxury shopping experience from start to finish — including the product unboxing. With the prevalence of social media and viral packaging, businesses are realizing the importance of custom shipping boxes in both earning new shoppers and securing repeat customers. However, this investment in what’s perceived as a luxury […]

The Top Four Spots to Place Your Custom Endcap Displays

When it comes to creating an effective endcap display for your products, it’s all about location. Although your custom POP display needs to have a striking and engaging design to draw in customers, it also needs to be placed strategically so as many customers as possible will see your custom display. If your corrugated cardboard […]

The Best Box Design Trends of 2021

Product packaging and box design have become more important than ever before with the sharp rise in e-commerce consumerism in 2021. Despite loosening pandemic restrictions, consumers are still turning to online shopping in record numbers, making it even more difficult for small businesses to stand out and earn a loyal following. However, those who successfully […]

Do’s and Don’ts for Your Holiday Custom Product Displays

In 2020, holiday shopping accounted for 19.5% of total annual retail income. With Christmas just around the corner, it’s time to ramp up your holiday marketing to take advantage of the increased spending at this time of year. From offering promotions and discounts to launching holiday-themed campaigns and imagery, anything you can do to create […]

What is CMYK and Why is It Important for Custom Packaging?

Have you ever heard of RGB, CMYK, Pantone, or RAL? Each of these is a type of color system. Color systems help make color more objective since colors come across differently on print and screens and vary from screen to screen. By giving specific names or codes to each shade of color possible, designing anything […]