How to Make the Most of Your Custom POS Display

Building a custom POS display is a necessary investment for any business aiming for sales in a brick-and-mortar retail location. It’s a highly effective way to maximize sales and get new releases in front of customers. Just like with any investment, your custom product display should be built for longevity and maximum return on investment. When designing your next custom POS display, consider these factors to make the most of your cardboard display and help it last as long as possible.

Make Signage Interchangeable

Versatility is the number one priority when creating a custom product display that will stand the test of time. One aspect of that is ensuring that the signage is interchangeable on your cardboard display. This allows you to take advantage of seasonal and promotional opportunities as well as keeping your display looking fresh. While the branding of your display should be permanent, changing out signage is a great way to introduce new products and update messaging without requiring a new POS display and creating extra cost down the road.

Create a Configurable POS Display

Another versatile design feature that will extend the life of your custom POS display is the ability to reconfigure your display. This allows your cardboard display to accommodate new products, new sizes, new marketing approaches, and more. For example, clothing racks can be created with rails, hooks, and shelves that can be changed around as needed. Avoiding obsolescence and extending the life of your custom cardboard display is a key part of creating a custom POS display, and making your display configurable is a great way to achieve this.

Make the Display Mobile

Adding casters is another great way to maximize the versatility of your custom product display. Making your display mobile allows store workers to easily move it around the store, thereby making it more likely that they’ll do so. Giving the retailer more options for display configurations helps ensure that your display gets moved around to different sections of the store on a regular basis, increasing its reach and spreading brand awareness more effectively. 

Select the Right Materials

Another effective way of increasing the lifespan of your custom POS display is by choosing durable and long-lasting materials. Heavy foot traffic will inevitably cause wear and tear to your display over time, and a beat-up display is likely to be disposed of by the retail establishment. Choosing materials that stand the test of time will help your custom product display last longer on the floor, and you’ll therefore need to pay for a replacement display less often. Corrugated cardboard is a highly durable display material, and Build A Box allows you to choose the thickness of your display’s cardboard. If you want something durable yet entirely customizable, consider a custom corrugated display from Build A Box.

If you want to optimize your custom POS display for maximum return on investment, trust the experts at Build A Box. For 25 years, we’ve helped Southern California businesses design and create custom packaging for all of their e-commerce and retail needs, from mailer boxes to cardboard displays. Our seasoned design team will work with you to create the perfect display for your business, and then we’ll manufacture it to the highest standards. Best of all, we have no minimum order quantity. If you’d like to get started creating your custom corrugated POP display, give Build A Box a call at (888) 406-1610 or fill out our online contact form today.

How to Find the Perfect Custom Retail Boxes for Your Products

Although custom retail boxes are slightly more expensive than standard box packaging, they provide numerous benefits for businesses across all industries, making them a worthwhile investment for your products. Whether you sell food products, tech, beauty supplies, or any other popular retail item, custom wholesale boxes can be designed to help your particular products stand out on the shelves and secure repeat customers. If you’re unsure of where to start with custom retail boxes, here are a few tips to help you choose which wholesale boxes are best for your unique industry.

Food & Beverage

The food and beverage industry is one of the most profitable in the world — and also one that relies the most on packaging and marketing. Even if your food or beverage product is one of the best-tasting on the market, you still need to get people to buy it before they try it. Eye-catching custom packaging is imperative for capturing the customer’s attention and encouraging them to choose you over other products on the shelf. Custom retail boxes or POP displays are the best solution for brick-and-mortar stores, especially those that have heavy rates of impulse buying. Creating a colorful and well-branded retail box that summarizes who you are and what your product is will go a long way toward securing sales and increasing brand awareness. 

Electronics & Technology

Custom packaging boxes are a crucial investment for electronics and technology because the contents of each box are likely fragile and costly. Custom packaging will drastically reduce the risk of damage in transit, better secure your products, and increase customer satisfaction. In addition to customizing the box dimensions for better durability, you can also order custom inserts that perfectly fit each component of your package. Technology often comes packaged with small accessories that can easily be damaged if shaken around the box in transit, but custom inserts ensure that every aspect of your product is safe and secure. Your custom insert can also include color graphics just like your custom wholesale boxes, offering you more design space and room for creativity. 

Gifts

The holiday and gifting seasons are one of the most profitable times of year for e-commerce and brick-and-mortar businesses. With so many products available, the marketplace can easily become oversaturated and overwhelm the buyer. If you need the perfect way to stand out from the crowd, look no further than custom wholesale boxes from Build A Box. Custom packaging will set you one step above the competition, especially when it comes to online sales. In a sea of brown cardboard, your products can stand out from the moment they arrive on the customer’s doorstep — before they even open it. Investing in high-quality custom packaging can increase brand awareness and make your product seem higher in quality — two factors that are crucial for securing sales during the popular gifting seasons.

If you’re ready to invest in custom retail boxes for your Southern California business, Build A Box has everything you need to bring your vision to life. We offer a free and convenient online box design tool so you can get started designing right away, or you can speak to a member of our design team for assistance in creating the perfect custom packaging. To find out more about our custom wholesale boxes or to get started with a design, give Build A Box a call today at (888) 406-1610 or fill out our online contact form.

Black Rain Retail & Display

Debunking Myths About Custom Product Displays

Most of our customers understand the basics of the custom box design, but we find out that there’s a lot more hesitation and misunderstanding when it comes to creating a custom product display. Whether our customers believe that a POP display wouldn’t suit their business or they think they can’t afford it, there are dozens of myths surrounding custom product displays. Today, we’re going to debunk the five most common.

1. Cardboard display stands are for product launches

Corrugated cardboard display stands are an incredibly effective tool for promoting new product launches. However, that’s far from their only purpose. Endcap displays and POP displays work for every type of product and business, no matter how new or well-established. Not only do they introduce your product to new consumers, but they also help your brand stand out so it’s easier to locate within the store. Even the most well-established brands want prime real estate, and cardboard display stands help you achieve that within your brick-and-mortar retailer.

2. You can’t afford the minimum order quantity

A big reason that businesses are hesitant to explore custom product displays is that they believe that a large order quantity is required. Many small businesses can’t afford large quantities, or simply may not need them and don’t want to waste the extra money. However, Build A Box has no minimum order quantity! Whether you need 1 product display or 100, we can create your dream endcap display for you. Although larger quantities do receive better pricing, you can order as many or as few product displays as you need.

3. Cardboard display stands aren’t any better than generic retail shelving

Some businesses believe that getting into the store is all that matters. If the product is in the store, customers will see it; therefore, cardboard display stands aren’t really necessary, right? Wrong. With such oversaturated marketplaces today, standing out is imperative for any business to not only succeed but also to thrive. Retail shelving has its place and is certainly a good start, but high-quality custom cardboard display stands will take your brand to the next level and increase sales by helping you stand out and impress.

4. Custom corrugated displays are too expensive

One of the most widely held misconceptions surrounding custom product displays is that they’re too expensive to afford. The truth is that they’re incredibly cost-effective, and many of our clients are shocked by how affordable their order turns out to be. Thanks to Build A Box’s convenient online design tool, development is quick and hassle-free, reducing costs and saving your precious time. Custom packaging can also turn out to be cheaper than standard options, depending on the specifics and quantity ordered, since stock display providers need to factor in the cost of inventory holding to their final pricing. If you’ve ever held off on inquiring about custom product displays because you assumed they’d be too expensive, now’s the time to reach out and get a quote.

Designing custom endcap displays doesn’t need to be a long and tedious process. On the contrary, Build A Box makes it possible to build a custom product display exactly to your specifications in just a matter of minutes. We pride ourselves on providing high-quality, fully customizable, fully recyclable product displays for businesses across any industry. Whether you know exactly what you want or need help from one of our design experts, we’re here for all of your custom packaging needs. Give us a call at (888) 406-1610 to find out more or to receive a free quote today.

How Mailer Boxes Are Dominating the Packaging Industry

Packaging trends are constantly evolving, especially as technology rapidly advances and brings a whole host of new design possibilities with it. From digital printing to personalized packaging and from minimalism to sustainability, today’s packaging trends demand a lot from box manufacturers, and there’s one box type that can handle it all: the mailer box. A powerful force in custom wholesale boxes, custom mailer boxes are dominating the packaging industry for a few key reasons. 

A Memorable Brand Introduction

In the world of social media and unboxing videos, how you present your products is as important as the product itself. Consumers demand a high-quality packaging experience that mimics what they see online, so investing in custom packaging boxes is crucial for making a good first impression. The construction of a mailer box is ideal for this unboxing experience, as its self-closing design and dual-sided graphic capabilities make it one of the most luxurious box types. The interlocking flap design creates something of a display case when opened, creating a “ta-da” moment that presents a feeling of luxury to the buyer. This also allows additional real estate versus other boxes, so you can add personalized messages, promotional offers, or unique branding on both the inside and outside of the box. Mailer boxes have greater potential for starting a conversation and leaving a striking impression on the customer, making them one of the most popular packaging choices across the industry.

A Sustainable Packaging Solution

One of the most popular topics among modern-day consumers is sustainability efforts. A company’s perceived sustainability can have a major impact on its reputation, and brands that go the extra mile to make eco-friendly packaging choices often curry favor with their audience. Mailer boxes are one of the many 100% recyclable box types we offer. Beyond that, mailer boxes prove to be more eco-friendly than other box types because their self-closing design doesn’t require waste-creating adhesives. With fully recyclable custom mailer boxes, you don’t have to sacrifice quality or beauty for sustainability; you can give your customer everything they desire in premier product packaging.

A Cost-Effective Choice

Although mailer boxes are a premier choice that exudes luxury and a special touch, they’re still an incredibly economical choice for businesses. Mailer boxes’ customization options make it one-of-a-kind, and they’re still created with kraft cardboards which are inexpensive to produce. Whether you want to embrace kraft’s naturally dressed-down look or embellish it with double-sided, full-color graphics, you can impress customers without breaking the bank. Custom packaging, at the end of the day, is still about securing a return on investment.

Custom packaging boxes are an easy, affordable, and incredibly effective way to impress customers and build brand awareness without busting your budget. Mailer boxes in particular are one of the industry’s leading choices because of their incredible versatility in all aspects of packaging customization. If you want to get started today and build a custom mailer box, Build A Box makes it easy with our free online design tool. If you need some design help along the way, or if you’d like to learn more about the possibilities of custom mailer boxes, give us a call at (888) 406-1610. One of our expert team members is always standing by to assist you! 

4 Things to Consider Before Choosing a POP Display Manufacturer

If you’ve decided that you want to elevate your retail presence, you may have begun brainstorming a design for custom cardboard display stands. A custom POP display can increase product visibility, spread brand awareness, and offer significant ROI. That’s why thousands of businesses invest in custom endcap displays using local POP display companies. But once you’ve decided to create a cardboard display, how do you find the right manufacturer? Choosing a trustworthy packaging provider will make the whole process easier and guarantee you a better end result, so it’s important that you take the time to consider these four qualities before choosing your custom POP display manufacturer.

1. Capabilities

Not all POP display manufacturers offer the same services and have the same specialties. Do thorough research beforehand to ensure that you choose a manufacturer that has the capabilities needed to handle your specific project. Look at their portfolio as well as third-party reviews to see whether they can handle jobs of that size and have all of the customization abilities you need to execute your vision. If they can’t design a custom product display that’s creative and attention-grabbing, you may want to keep exploring your options.

2. Experience

You definitely don’t want to be your manufacturer’s first try at creating custom displays. Choose a POP display manufacturer that has ample experience and case studies to show that they can deliver high-quality products on time and on budget. Make sure they’ve been in business for at least a few years, and ask for examples of previous work to verify their quality. Check out third-party reviews that will vouch for their quality of work, as well. Build A Box is proud to maintain a 5-star rating and has proudly served Southern California residents with quality displays for 25 years.

3. Responsiveness

When you choose a POP display manufacturer, you’re doing more than placing an order; you’re choosing a business partner. Your cardboard display company should respect your time and respond to all communications in a polite and timely manner. From design and prototyping to production and shipping, creating endcap displays is an involved process that requires constant communication and flexibility. If you have to keep chasing them down for an estimate or updates on your project, you may want to start looking for a new custom POP display company.

4. Distribution Times

Choosing an internationally-based custom POP display supplier can sometimes result in significant shipping delays. Delays in the manufacturing process can cause you to lose money on canceled orders or even lose retail space if orders aren’t fulfilled in a timely manner. Make sure that you choose a local POP display manufacturer that can ensure fast distribution to meet all of your product launch deadlines with no exceptions.

For 25 years, Southern California residents have trusted Build A Box for their custom packaging and POP display needs. We make it easy to design the perfect endcap displays with our quick and convenient online design tool, and we continually deliver results on time and on budget. To find out more about our services or to speak to a design expert about your custom corrugated POP display, give us a call today at (888) 406-1610.

Stock Packaging vs Custom Packaging

You’ve spent months, or even years, creating your product, pouring time and energy into its development until it’s absolutely perfect. Now that it’s a reality, it’s time to get it into the hands of consumers. This is the step that many business owners often overlook — shipping boxes. While you may be tempted to throw it into stock packaging and call it a day, custom packaging can provide long-lasting benefits for your company. But is it worth the additional investment? Today, we’ll break down the difference between stock packaging and custom packaging, so you can decide which packaging solution is best for your business.

What is Stock Packaging?

Stock packaging is pre-made, readily available packaging that is made in a predetermined set of standard dimensions. Stock packaging often has no branding or other forms of personalization, which allows it to be produced in bulk at a very low cost. 

Some businesses choose stock packaging because it’s quick to access, so emergency orders can be sent out very rapidly. It’s also the most economical choice, so those struggling to stay within their budget may benefit from unbranded stock packaging. 

The lack of personalization, however, often makes stock packaging a less desirable choice. It can feel cheap and non-personal, alienating customers more than deluxe custom packaging would. In a Dotcom Distribution study, 40% of online shoppers said they would be more likely to purchase from a retailer again if the retailer used premium packaging. Because of this, most e-commerce retailers opt for custom packaging that will reflect their brand’s identity and impress customers.

What is Custom Packaging?

Custom packaging is a packaging solution that is designed from scratch for your company’s unique needs. From the box’s dimensions and thickness to its logos and branding, every aspect of custom packaging boxes revolves around your product and how you want to market yourself. 

With custom packaging, you can create a box with the exact dimensions needed to fit your product, so it’s secure during shipping. You can even commission custom inserts with cut-outs that will allow your product to fit snugly inside. 

Custom packaging also allows you to incorporate fully custom graphics, whether it’s a single prominent logo or double-sided, full-color designs. Not only it will spread brand awareness in transit, but it will also impress customers and secure repeat sales and long-term customer loyalty. According to the same Dotcom Distribution study, 50% of shoppers said gift-like or branded packaging makes them more likely to recommend a brand to others, while 60% said it gets them excited about what they ordered. When you choose custom shipping boxes, you’re investing in more than just packaging; you’re investing in your company’s long-term success and customer satisfaction.

If you want to take advantage of all the benefits custom packaging has to offer, Build A Box has everything you need. We make it easy to design your perfect packaging solution, using only the finest materials in the industry. Simply use our online design tool to build custom cardboard boxes that are tailor-made for your product. Our design experts are also available to help guide you in creating an optimized packaging solution for your company. To find out more about our services or to get started with your custom cardboard boxes, give us a call today at (888) 406-1610.

5 Advantages of Choosing Custom Corrugated Mailer Boxes

At Build A Box, we have five different types of shipping boxes available, each able to be customized to your exact specifications. With so much choice, it can be hard to decide which option is the best one for you and your company, especially if you’re using our self-guided online design tool. If you’re wondering whether mailer boxes are the ideal choice for your company’s needs, consider these five significant benefits of choosing custom corrugated mailer boxes from Build A Box.

1. Durable & Safe for Shipping

Mailer boxes are a premier choice for those seeking a custom-fit solution that will protect products in transit and hold up to the wear and tear of the postal system. Not only do mailer boxes help prevent splitting, tearing, and bursting, but they possess water-resistant features. Whether your packages get tossed around at the sorting facility or caught in the rain, you can rest assured your orders will arrive at their destination safe and sound. At Build A Box, you can even choose your box strength from four different options for further customization that will enhance durability. Our thickest option can support up to 120 pounds in weight, so you’re guaranteed to find an option that suits your product.

2. Premium Unboxing Experience

One of the biggest reasons why customers choose mailer boxes for their custom printed shipping boxes is because it’s a favorite among customers. The mailer box’s self-closing style in combination with its potential for double-sided, full-color graphics makes the unboxing experience an exciting and elevated one over typical, open-from-the-top shipping boxes. Especially in the age of social media, creating an exciting and shareable unboxing experience can increase brand awareness and customer loyalty, helping you earn a sizable return on investment for your custom packaging boxes.

3. Improved Brand Perception

Custom packaging makes a brand seem more upscale according to 68% of consumers, and 61% say that custom boxes get them more excited about receiving their package. By customizing your mailer boxes with your brand’s unique logo and colors, you’re guaranteed to impress your customers and improve their perception of your company. 

4. Easy to Store

Mailer boxes are a great option for companies with limited space, as their construction makes them incredibly easy to store. Mailer boxes are manufactured and can be provided to you completely flat. They can then be constructed and closed easily prior to shipping with no tape required. If you don’t have room for hundreds or thousands of bulky boxes stacked up in your warehouse or office, mailer boxes are the ideal space-saving solution. 

5. Versatile Design Possibilities

Mailer boxes are one of the most versatile box types available. You can create virtually anything you can imagine thanks to the double-sided, full-color graphics. Don’t just stamp your logo on the outside of the box; cover it in your custom branding and help increase brand awareness as your package travels to its destination. Don’t just leave a flyer inside the order; say thanks to your customer, reinforce your branding, or promote your newest product on the inside flap with high-quality graphics. Customers appreciate a special touch and the feeling of luxury, so be sure to give both to them with the unlimited possibilities of custom printed shipping boxes.

If you’re ready to start designing your custom mailer box today, Build A Box is here to help. Use our convenient online design tool to get a quick and free estimate for your perfect custom box design, or give us a call at (888) 406-1610 to speak with one of our design experts. We would be happy to walk you through the box design process and show you all that custom mailer boxes have to offer.

4 Common Retail Display Design Mistakes & How to Avoid Them

If you’ve realized the many advantages of building a custom display for your retail products, then you may be ready to start designing. However, it’s crucial that you take the time to think through your POP display design so that it can deliver the most effective result and the highest return on investment possible. If you’re ready to start making your corrugated POP display, make sure that you avoid these common retail display design mistakes.

Mistake #1: Not Having a Cohesive Design

The human mind naturally seeks out systems, patterns, and order. Designs that are aesthetically pleasing to the human eye will naturally make customers gravitate toward them over other, less cohesive displays. In order to make your display as appealing as possible, choose one color scheme to use throughout the display, with a concise selection of colors and consistent branding that doesn’t appear cluttered or overly busy. In addition, avoid including too many different racks, shelves, or materials, as this can create a cluttered look and overwhelm the customer, deterring them from purchasing.

Mistake #2: Having a Disorganized Display

Similarly, you should avoid having a custom product display that is disorganized. No matter how cohesive the color scheme is or how well-thought-out the design may be, a disorganized display will seem random and unfocused, which will likely dissuade customers from approaching. To avoid this, make sure that you group products together in a way that makes sense and looks cohesive. Offer product grouping by category, display similar items together, and leave space around the displays. Design the POP display in a way that clearly draws attention to the most important products; customers are more receptive to a layout that directs them a certain way.

Mistake #3: Displays that Take Away From the Product

While you should spend time making sure that the display itself looks nice, the most important function of the display, at the end of the day, is to make sure that the products look their best and grab attention. Displays that are too flashy or showy can detract from the overall retail experience and distract customers from the product they’re meant to buy. To avoid this, choose custom display designs that are tasteful but subtle. The display should complement and enhance the product rather than taking attention away from it.

Mistake #4: Variety of Products (or Lack Thereof)

Another key component of POP display design that you need to master is the balance of products. While this may not seem like a significant factor in purchasing decisions, the types, amounts, and placements of products can actually correlate to product quality in the customer’s mind. Too many of the same products or too few products can signify a lack of variety, which will stop the customer’s interest in its tracks. On the other hand, having too many products on display can create clutter and overwhelm the customer, causing them to move on to a more aesthetically pleasing display. To strike the right balance, provide reasonable variety in your product selection, but utilize different shelf sizes and placement options to prioritize certain products. Display key products more prominently, and make sure not to overwhelm the shopper with too many options.

If you’re ready to create the perfect corrugated POP display for your retail products, but you’re not sure where to start, Build A Box can help you with all of your custom product display needs, from initial design to final manufacturing. If you already know what you want, you can use our quick and convenient online design tool to get a free quote. If you need a little more design assistance, you can give us a call at (888) 406-1610, and a member of our team would be happy to help you finalize your perfect custom cardboard display.

5 Questions to Ask When Planning Your POP or POS Display

Investing in a custom cardboard display is crucial for any business that has its products in a brick-and-mortar store. From cardboard countertop displays to extravagant endcaps, a custom POS display will make shoppers stop and stare (and maybe purchase something that wasn’t on their shopping list). Tapping into the customer’s impulsive buying habits can require a complex understanding of consumer behavior, but asking these five questions to your marketing team and custom cardboard display manufacturer can help you take the first step toward a POP display that will secure more sales and increase brand awareness like never before.

1. Is a custom POP display worth the investment?

This is the question at the top of every company’s mind. When you’re investing in a new avenue, it’s only natural to question what kind of return on investment you are expecting to see. While exact numbers vary, a custom POS display is definitely a worthwhile investment for brands of any size. They can help you increase sales, grow brand awareness, create awareness for a new product launch, grow your market share, help you compete with other brands that have a custom POP display, and much more. Whether you’re just launching your company or you’re a national household name, everyone can benefit from a custom POS display.

2. How much product should go on the display?

This is a more complex question than it may first appear. When deciding how much product to place on your cardboard display stands, you’ll need to consider not only the cost benefits, but also the perceived popularity of your product. You need to fill the display with enough product to offset the cost and secure a worthwhile return. However, you don’t want to overfill your display and risk having your product sit on shelves for too long. Having a near-full display can say to consumers and the retailer that your product isn’t very popular, and therefore it isn’t worth trying or worth selling. Find the sweet spot between cost-effectiveness and perceived demand in order to maximize your return.

3. What is the best custom POS display style?

There are virtually endless design possibilities when it comes to a custom POS display, from size and shape to materials and even custom graphics. This makes it a big question, and one of the most important to consider. From cardboard countertop displays to multi-tiered stacking units, there are as many retail display possibilities as there are companies that need them. Work alongside your custom POS display manufacturer to choose the size, shape, material, colors, and inserts needed for your unique product and brand image. 

4. Who is the target audience?

One factor that heavily influences which POS display style to choose is your target demographic. All marketing decisions, including product packaging and retail display design, are about tapping into your consumer’s wants and needs so that they’ll purchase your product in the store versus nearby competitors. Think long and hard about who your target audience is — age, gender, income, hobbies, et cetera — and factor that into your decision-making process when you go about designing the appearance of your custom product display.

5. Which custom POS display manufacturer should I use?

The final question to ask is who to trust with your custom POS display needs. A trustworthy custom packaging provider will help you answer the necessary questions beyond these five starting points and ensure that your POS display turns out exactly as you envisioned it. Build A Box is a leading custom packaging designer and manufacturer with experience in every type of custom product display imaginable. We can have one of our design experts work with you one-on-one to create your perfect custom POP display, or if you already know what you want, you can use our easy and hassle-free online design tool to receive a free quote right away. 

To find out more about our custom POS display capabilities or to enquire about any other custom packaging needs, give Build A Box a call today at (888) 406-1610. 

How COVID-19 Impacts Packaging Designs

The effects of the COVID-19 global pandemic have seeped into every aspect of our daily lives, from travel to grocery shopping. Every industry has been greatly impacted by the shift in society’s behaviors, and packaging design is no different. The way that consumers purchase products and treat those products which they purchase has evolved drastically in the past year, and those looking to design custom boxes need to evolve at a rapid pace to ensure they aren’t left behind the competition. If you’re looking to design custom shipping boxes for your small business, consider these new trends to ensure you’re making the most of your investment.

Health & Safety

Even though the CDC hasn’t reported any COVID-19 cases related to contaminated surfaces, studies still show that more than two-thirds of US consumers are worried about contracting the virus from packaging, and 40% disinfect the items they buy after bringing them home. With this in mind, businesses will need to innovate packaging solutions that address the customers’ fear of health and safety hazards. Some companies are switching their usual custom retail boxes for something easier to disinfect, while others are creating new packaging with an easily disposable outer layer. Ensuring tamper-proof packaging and communicating clearly this functionality to consumers will help provide peace of mind and boost your company’s reputation. There’s no clear universal answer for how to best handle new safety protocols and customer expectations, but creating your custom cardboard boxes with sanitation in mind will go a long way to earning customers’ appreciation and, therefore, sales. 

Environmental Impact

Sustainable packaging is a trend that has emerged over the past decade and has remained strong even through the pandemic. As online shopping and food delivery services become more prevalent amidst lockdowns, consumers are becoming even more aware of their shopping habits’ negative environmental impact. By offering customers eco-friendly packaging such as biodegradable or fully recyclable custom cardboard boxes, you can offer your audience peace of mind that their purchasing choices are responsible ones. This will help you secure more sales versus less sustainability-oriented competitors. Businesses aiming to earn clients with eco-friendly shipping boxes before the pandemic can still do so, but they may need to rethink their packaging materials in order to remain aligned with health and safety suggestions. 

Modern Buying Patterns

The monumental shift from brick and mortar purchases to online shopping is undeniable. With lockdowns in place throughout much of 2020 and public health concerns keeping shoppers at home even when restrictions were lifted, the amount of e-commerce purchases made in the last year has skyrocketed tremendously. With this in mind, businesses are well-advised to shift to custom shipping boxes over custom retail boxes if they haven’t already. Ordering custom shipping boxes wholesale rather than standard boxes will allow your items to fit perfectly inside your packaging, better protecting them in transit. With so many packages being delivered, not only is there an inherently higher risk of an order becoming damaged, but there are also mail carriers who may also be slightly more careless in handling items as they’re overwhelmed with the number of deliveries to drop off each day. 

In order to best protect your products and be well prepared for the digital shopping boom driven by COVID-19, you need to invest in custom shipping boxes for your business. Custom boxes with logos allow you to spread brand awareness and increase customer satisfaction while simultaneously protecting your products and improving your business’ sustainability. Build A Box makes it easy to design custom cardboard boxes through our free online configuration tool. We also provide design expertise via telephone at (888) 406-1610, so call us today to learn more and receive a free quote.