The Difference Between POP and POS Displays

Walk into any retail store and you’ll likely see POP and POS displays filled with the store’s products. For anyone with a foot in the retail world, the concepts of POP and POS displays are familiar terms that are discussed in various marketing and sales conversations. For any retailer serious about success, both items are absolutely necessary to have because of their ability to draw consumers in with their visual form of communication. But what do these terms mean exactly and what are the distinctions between the two? 

POP Displays

What separates POP and POS displays are function and location. Point of Purchase or, POP, displays are typically used for special promotions or time-sensitive product sales. POP displays will often be found near the area of the item that is being promoted. This display is meant to have a larger number of items filling it. It’s common for POP displays to consist of the same product that is simply branded and packaged in different ways. An example of this is candy with all of its various brands. Build A Box offers a range of POP display options that will satisfy any need that you have. 

 

POS Displays

Point of Sale or, POS, displays are to be used for smaller and single-packaged products. POS displays will be found at or near checkout counters or places where purchases can be made. Items on POS displays are usually going to be the last ones bought by the customer because of its location. Customers will have mostly completed their shopping and will add on an item from a POS display as a quick last-minute decision. Our lineup of POS display options are sure to match your ambitions for your next project.

For true sustainable success, retailers need to use both POP and POS displays. Both types of displays with their visual messaging have their strengths that complement one another well. If you’re looking to maximize your retail game’s potential, call Build A Box at (888) 406-1610 or visit our Build page to use our free online configuration tool. Whatever your business’s POP or POS display needs are, Build A Box has a range of customizable options for counter, power wing, pallet, and endcap displays ready for your use. At Build A Box, we’re so intent on making your dreams a reality that we’ll provide you with a free estimate for your next project.  

Corrugated Displays vs Permanent Displays

When entering a retailer, you’ll likely see either corrugated or permanent displays holding the store’s products. For retailers, choosing between the two displays can be a tough decision. Both types of displays are unique from one another serving different purposes while also speaking to the approach that you want to take for your retailer. However, what exactly are the benefits to corrugated and permanent displays and is one preferable over the other? 

Permanent Displays

Permanent displays, often built from steel, metal, or plastic, is reflective of its name. These large displays are not generally movable and they remain fixed in one position throughout its entire use. The branding of permanent displays will usually remain the same with not many changes occurring because of the difficulty of making structural alterations to the display. A permanent display dedicated to a sports drink will likely remain as is until it’s no longer of use. Retailers will only have to worry over restocking and clearing the display and won’t have to pay too much attention to changing the branding or altering their visual messaging approach. 

Corrugated Displays

Corrugated displays, made from cardboard, provide its owners with flexibility allowing for expressions of creativity in the design and marketing approach. These displays are light in terms of weight which makes them fairly easy to shift around and are often for temporary use. Despite this, they can be quite durable. There are several types of corrugated displays differing in shape and size that once again gives you creative freedom. Corrugated displays are useful because its flexibility allows you to customize the branding to your liking. This is especially helpful because the changing of the seasons often requires new marketing for products. You would simply just order new corrugated displays with the new branding wrapped on it. Build A Box offers custom corrugated displays that can beautifully show off whatever product you’re selling.

Whatever type of display intrigues you, Build A Box has it all. Our team of experienced and reliable design experts are ready to help you make your vision a reality. If you’re interested in your own custom corrugated display, call Build A Box at (888) 406-1610 or visit our build page to use our free online configuration tool. Because we’re committed to the success of our clientele, we provide you with a free estimate for a range of quantities immediately. 

 

Key Factors That Influence In-Store Purchasing

Since the dawn of retail, companies have tried to understand the psychology behind shopping and why shoppers make the purchasing decisions that they do. While there’s no single answer for everyone, there are a few key factors that play into most customers’ purchasing habits. By utilizing these factors, you can better market your products and increase sales in no time.

Packaging

They say don’t judge a book by its cover, but the reality is that a large portion of shoppers take packaging into consideration when deciding to buy a product. Unique packaging that clearly displays what a product is, who it’s made by, and what it will do for the buyer is going to be most effective in informing and converting shoppers. Build A Box offers custom retail boxes as well as custom corrugated displays so every aspect of your product’s retail experience is tailored to you and your target buyer. 81 percent of customers say that they’ve tried something new because the packaging caught their eye, so take that power into your own hands with entirely custom end cap displays and retail boxes from Build A Box.

Price

Another key factor that influences purchasing decisions is the price. Obviously, the more affordable a product is, the more likely that a customer is to purchase it. If your competitor is offering the same product at a lower price, you’re going to lose a significant amount of sales. If you’re able to offer an equal or superior product at a lower price, then you’ll gain innumerable sales and a loyal following. By choosing Build A Box for your custom corrugated display, you can save money on packaging and advertising. This reduction in manufacturing and marketing costs allows you to transfer a portion of that savings to the buyer, making you more competitive and earning you more sales.

 

Brand Awareness

Do you find yourself reaching for name brand products over the store brand? Maybe you used the brand growing up, you’ve heard good things from a friend, or you’ve recently seen a commercial for it. Brand awareness is a major factor in consumer purchasing decisions, which is why investing in custom branded packaging is crucial for any growing business. By getting your logo in stores through a custom end cap display, you can become familiar to shoppers; this way, they may remember your company and purchase products later, even if your display doesn’t catch their eye the first time they see it.

If you want to improve your in-store sales figures, one important step is to invest in custom corrugated displays for end caps and points of sale. Give Build A Box a call at (888) 406-1610 to find out more or use our free online configuration tool to get started with a custom design.

Benefits of Custom Retail Display Boxes

Custom shipping boxes are a great option for e-commerce businesses looking to impress customers when the product arrives at their front door. But what if your business operates in retail stores? If you have a product for sale in brick-and-mortar stores, custom corrugated displays are an effective way to boost your business and increase sales in the checkout line.

Visibility

Shelves are packed full of colorful products screaming for the customer’s attention. This can make it difficult for shoppers to find a product they’re specifically browsing for, let alone discover a new and unknown brand. If you want to stand out on the shelves and increase visibility for your products, custom end cap displays are an ideal solution. End caps and points of sale are generally much less crowded areas than the store’s main shelves, allowing customers to more easily notice your product. Pair this with stand-out custom graphics for your end cap display, and you can increase sales in no time.

Cost-Effectiveness

Business owners love Build A Box’s custom corrugated displays for their ROI potential and cost-effectiveness. Custom end cap displays can be printed with prominent branding on every surface, so your displays also double as an effective marketing tool. Spread brand awareness and catch the eye of every shopper who walks by with custom graphics, logo placement, and more. They’re also much more affordable than purchasing permanent display space within a store. Custom retail displays can be moved around the store and changed out every season to coincide with the nearest holiday or newest launch from your brand. If you want an effective retail display that won’t break the bank, there’s no better choice than a custom corrugated display from Build A Box.

Black Rain Retail & Display

Versatility

Another benefit of custom retail display boxes is their virtually unlimited design possibilities. From four-foot-tall end cap displays to small POS retail boxes, you can create custom corrugated displays of any shape or size. Choose your own shape and dimensions, add full-color graphics to prominently display your branding, and choose the exact quantity that you need. Build A Box will work alongside you to bring your custom corrugated display to fruition, exactly as you’ve imagined it.

If you’re ready to revolutionize your retail game, call Build A Box at (888) 406-1610 or visit our Build page to use our free online configuration tool. We’ll provide you with a free estimate for a range of quantities right away, and we have a team of design experts on standby ready to help you create the custom corrugated display of your dreams.

Client Spotlight: Feelz CBD Seltzer

Build A Box recently partnered with another Southern California-based company, Feelz, to create unique and eye-catching custom retail boxes for their store displays. Seeking a packaging design that was as modern and colorful as their brand, Feelz knew that Build A Box had the tools to create corrugated boxes that exceeded their expectations. By investing in custom boxes with logo displays, Feelz was able to stand out on store shelves, spreading brand awareness and securing more sales in the checkout line. 

About Feelz CBD Seltzer

Curated, formulated, and packaged in Southern California, Feelz CBD seltzer is an award-winning beverage with 20mg of pure CBD isolate in each 12-ounce can. Feelz was created with the goal of hydrating customers while simultaneously boosting their mood. Their branding is centered around bright, vibrant colors and images of summer; anything that evokes the feeling of being happy and carefree. With this in mind, Build A Box was tasked with creating a custom packaging solution that embodied Feelz’s bold, cheerful summer vibe while offering the practical functionality of typical custom retail boxes.

Box Type

One of the most important aspects of Feelz’s custom packaging was the box type. Several of our boxes are suitable for point of sale use, but custom retail boxes were the clear top choice. Retail boxes are used for retailing your product as opposed to shipping it; they sit at the point of sale in order to entice customers as they check out. One advantage of retail boxes is that they are self-locking, requiring no tape or glue to set up for use. For Feelz, we created a pyramid shape to sit atop the base that would advertise the product’s main selling points. This atypical shape is one major advantage of investing in custom corrugated boxes. The additional design space allowed us to incorporate more color, prominent logo placement, and clear photos of the product. 

Graphics & Color

Once the size and shape were decided on, the next step in the process is to choose graphics and color. Feelz wanted custom boxes with logo placement near the top of the display, where it would be easiest to see and unobstructed by the cans placed in the inserts. We utilized all four visible sides of the pyramid as well as all four sides of the base to clearly display the Feelz logo, tagline, and main selling points. No matter which angle you approach the display from, you’ll know you’re picking up Feelz CBD Seltzer. Since their branding revolves so heavily around vibrant colors, Feelz opted for full-color designs on all sides of the display. This bright blue and their custom graphics catch the eye of passing customers and draws them into the custom retail boxes.

If you need corrugated boxes, custom retail boxes, or any other type of custom packaging, Build A Box makes it easy to bring your dream to life. We’ll work alongside you throughout the process to create a box design that fits your branding and your functional needs. Give us a call at (888) 406-1610 to be paired with an expert box designer or utilize our free online configuration tool to quickly and easily submit your pre-made designs. We’re happy to provide you with a free estimate for a range of quantities.

Make Your Desserts More Delicious with Custom Bakery Boxes

Many of our clients often think that custom wholesale boxes are limited to custom shipping boxes. Retail stores and food establishments may not consider that personalized wholesale boxes could benefit them, but customers appreciate a personalized, professional touch across every industry. If you own a bakery, restaurant, or other local eatery, creating custom wholesale boxes online is an easy and affordable way to impress all of your customers and keep them coming back for more.

Impress Customers

The biggest reason that clients come to us for custom shipping boxes and other wholesale packaging is because the professionalism of a custom branded box is guaranteed to impress customers and help you stand out in your industry. It’s common for bakeries to pack their goods in plain white or pink boxes with no distinguishing features. However, if you design branded wholesale boxes online, you can ensure that guests remember your business when it comes time to place their next order. You can even elevate your wholesale boxes further by incorporating features such as a plastic window to allow viewing of the baked goods inside. Giving your customers the “wow” factor from start to finish will enhance their overall experience and give you the edge over other bakeries in your area.

Spread the Word

Another major reason that clients love Build A Box for wholesale boxes is because customizable packaging is a cost-effective advertising opportunity. Placing your company name and logo on your box will help spread brand awareness. When your customers’ party guests, neighbors, or even strangers on the street see your beautiful baked goods, they’ll know exactly who made them thanks to the branded boxes. Not only does investing in custom shipping boxes wholesale secure loyalty from existing customers, but it will also help you earn a larger following and spread brand awareness.

 

Maintain Good Hygiene

If you own a bakery, then you know that clients love to lean over the display case and “ooh” and “ahh” at the beautiful creations. However, this can sometimes be less than hygienic, especially in the current climate. Rather than leaving your cakes or cookies exposed to the open air, investing in wholesale boxes with a die cut window on top will allow visitors to view the offerings on display without the risk of contamination. You can even customize the shape of the window to further tailor your custom packaging to your business. When clients see your boxes, they’ll know right away that those delicious treats came from your bakery.

Build A Box is more than just custom shipping boxes. With custom die cut tray boxes perfect for bakeries, you can display all of your best work beautifully while spreading brand awareness and keeping your products safe. If you’re looking for custom bakery boxes or custom shipping boxes wholesale, there’s no one better than Build A Box. We make it easy to design your perfect wholesale boxes with our free online configuration tool. If you need any design assistance or have any questions about our service, give us a call at (888) 406-1610. Our design experts are always happy to help.

4 Things All Quality Custom Boxes Have in Common

If you’re planning to create an online box design for your company’s custom packaging, you may not know where to begin. With endless possibilities, it can be difficult to determine what the best path is for you to maximize success and return on investment. While every business’s design needs are unique, here are four things that every quality custom box has in common.

1. They’re the Right Size

Your product is entirely unique, which means your product packaging should be too. Customizing the dimensions of your unit carton or shipping box to perfectly fit your individual products will help better protect them, reduce excess packaging waste, and enhance the customer unboxing experience. Having your product fit snugly in its custom shipping box is a small detail that will go a long way in providing a more luxurious experience for the customer that will encourage them to come back and purchase again. When designing wholesale boxes online, make sure you take advantage of the full customization available to you when it comes to dimensions and material strength. 

2. They Feature Prominent Branding

The one thing that will make your online box design stand out more than any other is custom graphics. Including your business’s branding on the outside of the box will impress your customer and offer an additional form of advertising as the box is in transit. Feature a simple logo prominently on the sides of your box or go all-out with full-color graphics on every panel. No matter what you choose, prominent branding is a key feature for all high-quality custom boxes.

3. They’re Eco-Friendly

According to one reputable study, 53 percent of consumers are willing to pay more for a product if that product’s packaging is environmentally friendly. By choosing a custom box from Build A Box, you’re not only cutting down on wasteful void fill, but you’re also reducing the amount of excess cardboard used per shipment. Our boxes are also made of 100% recyclable cardboard material, so you can make sure that every component of your custom branded packaging is also recyclable and eco-friendly. This commitment to sustainability will impress consumers and secure repeat sales while still offering you a packaging solution that doesn’t compromise on quality or send costs through the roof.

4. The Inside Isn’t Neglected

Many companies have picked up on the advantage of branded packaging for e-commerce. However, what really sets a company apart is not the outside of the box, but the inside. Especially in the modern social media-era economy, the unboxing experience is crucial to customer satisfaction. Continuing your colorful branding through to the inside of the box will impress customers and elevate you above the competition. If you’re designing wholesale boxes online with Build a Box, you can include full-color custom graphics on both the inside and outside of your mailer boxes. 

Build a Box makes online box design easier than ever with our free online configuration tool. Simply choose your desired box type, dimensions, box strength, and custom graphics, and we’ll get back to you right away with a free quote. We also have a team of online box design experts that can guide you through the process if you need help deciding which options are best for you. Simply give us a call at (888) 406-1610 and we’ll help you with whatever you need to achieve the perfect custom wholesale box.

How to Create a Custom Product Box Online

With e-commerce rising in unprecedented numbers, it’s important to stand out in the marketplace. The average homeowner is now coming home to a flood of brown boxes on their doorstep, so offering a custom product box can help set you apart and establish a strong brand identity. If you want to create a product box online for your e-commerce business, Build A Box offers a convenient online tool that will walk you through the simple but powerful customization process.

1. Choose the Best Size & Shape

When creating a custom product box online, the first thing you’ll want to decide is what box style is best for you. We offer six unique models: shipping, mailer, retail, literature, tray and corrugated display boxes. Whether you want a POS retail display or a durable shipping box, one of our styles is guaranteed to be perfectly suited for your products. Once you’ve chosen the box type, you can fully customize the dimensions based on your needs. Make sure that your items are well-packaged and safe in transit by choosing dimensions that are specific to your product. This allows you to use less void fill and cardboard, so you can be eco-friendly as well!

2. Adjust the Material Thickness

Once you’ve chosen box type and dimensions, the next step to create a custom product box online is to choose your material and thickness. Here at Build A Box, we have four box strengths for you to choose from: standard, strong, standard double-wall, and HD double wall. Our box strengths vary from 3/16” thick to ⅜” thick, and the thickest option can support up to 120 pounds in weight. Material strength may not be a factor that many business owners initially consider, but it plays an important role in leaving a good first impression on customers. If you invest in high-quality material that feels substantial, this will reflect well on your business. If you choose a thin or flimsy material that the customer feels is cheap or inadequate for the weight of the product ordered, they may be unimpressed despite any custom branding.

3. Add Custom Graphics & Branding

The final, and possibly most important, step of creating your custom wholesale boxes is to add your personal design. Whether it’s a single black-and-white logo or double-sided, full-color designs, you can make your custom box entirely your own. Incorporate bold branding to spread brand awareness and secure repeat sales. Custom graphics and box design will not only impress your existing customers, but it also serves as effective advertising. Whoever comes into contact with your box on its way to the customer will become familiar with your logo and brand identity, a crucial part of any company’s growth.

Once you’ve completed your custom box design, the next step is to sit back and relax! We’ll get back to you right away with a free estimate for your custom product box in a variety of requested quantities. We can even provide one-off prototypes if you’d like to see your vision come to life before placing a larger order. Here at Build A Box, we make it easier than ever to create a custom product box online. Our online configuration tool takes all of the hassle out of the process, and our expert design team is always here to help you with any questions you may have. Give us a call today at (888) 406-1610 to find out more, or visit our Build page to get started designing!

3 Tips to Create the Perfect Custom Packaging

Okay, so you know that you need custom packaging to elevate your business and increase brand value. But how do you go about creating that perfect box design? It can be hard to know exactly what to consider in a box design if this is your first time creating a product box online, but with the Build A Box team behind you, you can create the perfect custom mailer box by following these three simple steps.

  1. Nail down your branding

Having a clearly defined brand identity is crucial for any company, regardless of their custom packaging needs. Having a logo and branding that fully represents who you are as a company and what you provide is the biggest first step toward creating the perfect box design. Choose an easily identifiable logo that’s implemented across all of your physical and digital assets. Next, pick colors and images that appeal specifically to your target demographic and make it clear what products or services you offer to the consumer. A custom mailer box design can’t help you very much if you don’t have cohesive and well-established branding that appeals to your customer and sticks in their mind.

  1. Make it functional

In the world of custom boxes, it’s not enough to just be beautiful; your custom mailer box must be functional as well. If your shipping box doesn’t protect the products in transit, your customer will be dissatisfied upon receiving their damaged item and your company’s reputation will pay the price. Utilize custom inserts and specify custom dimensions in order to create a packaging solution that provides the best functionality. At Build A Box, we can create boxes of any shape or size up to 200” x 200” x 20”, so no product is too big, small, or awkwardly shaped for a custom box design. Our custom inserts will provide even further protection for items and enhance the customer’s unboxing experience for increased brand loyalty and maximum return on investment. 

  1. Think about the unboxing experience

The best way to secure a repeat sale is to make your customer’s shopping experience memorable. If they enjoy the sensation of opening their order and unveiling their new product, they’re more likely to want to repeat that experience with your company. When you make the decision to invest in custom packaging, don’t just make it look pretty. You also need to consider how the customer will interact with the box itself and create a memorable unboxing experience. Custom mailer boxes are a popular option because they replicate the feeling of opening a gift more than alternatives such as standard shipping boxes. We can also print custom graphics on the inside of the box as well as the outside, so you can greet the customer with a custom message from your business or illustrations that make them smile. Include small touches like branded tissue paper or an inlay card to add further luxury and interaction that the customer will love and appreciate.

If you’re looking to create the perfect custom box design for your business, no one makes it easier than Build A Box. You can create a product box online in just a few minutes using our convenient online box designer, or speak with one of our expert team members for extra guidance. Whether you need a custom mailer box or a stand-out retail display, Build A Box can help take your business to the next level with custom wholesale boxes. Give us a call at (888) 406-1610 for more information or to request a free quote today. No minimum quantity is required to order!

How Custom Wholesale Boxes Will Elevate Your Small Business

As a small business, it can be difficult to find ways to effectively market without breaking the bank. Having limited capital means your potential for growth is often limited too, and as much as people love the charm of a small business, they also love the bells and whistles that a large retailer can offer. Luckily, custom boxes offer small businesses an affordable solution for advertising and improving customer loyalty all at once. By using our custom box designer online or speaking to one of our box design specialists, you can create a custom packaging solution that blows your customers away. Here are just three of the many ways that custom wholesale boxes from Build A Box will elevate your small business.

Increased Perceived Brand Value

Just because you’re a small business doesn’t mean you have to look like it! Investing in something as affordable as custom boxes can help you increase your perceived brand value and make customers think you’re more established than you are. Exceeding customer expectations with special touches like custom shipping boxes with your logo will encourage positive reviews and word of mouth marketing that will help your business grow in no time!

Increased Brand Loyalty

Did you know that 68% of consumers say they will shop elsewhere if they feel like a company is indifferent toward them? Making your customer feel valued is one of the easiest ways to secure a repeat sale and increase brand loyalty. This starts with investing in custom packaging. By greeting the customer with a message inside the box lid or tailoring the shipping box to their chosen product, you can go the extra mile in making the customer’s shopping experience special, which will help you to get customers coming back again and again.

Increased Social Media Shares

Word of mouth is the best (and cheapest) advertising any company could want. People trust the recommendations of those close to them, whether it’s their best friend, a work colleague, or even just someone they follow on Instagram. By investing in custom shipping boxes with a logo and engaging graphics, you increase the likelihood that your customer will share their unboxing experience online. Whether it’s a full unboxing on YouTube or a brief product shoutout on Twitter, any content that gets your product and your company in front of new eyes is valuable. In the age of Instagram, how photogenic something is truly matters to consumers. By creating a visually engaging experience for your customers and making your product’s box “Instagrammable”, you’re opening yourself up to a new side of marketing that will prove to be an effective return on investment for your custom boxes.

If you want to impress customers and elevate your small business, look no further than custom boxes from Build A Box. No matter how small your business is, we can help you get started with no minimum order quantity required. Use our custom box designer online or call us at (888) 406-1610 to get started creating your custom shipping boxes with logo placement and graphics tailored for you. It’s the little things that make the biggest difference in your small business’s success!