Color Psychology in Custom Product Displays: How Does It Work?

Have you ever wondered why IKEA is blue and McDonald’s is red and yellow? Why is Apple white, and why is Starbucks green? These choices aren’t random. Branding colors are selected intentionally to convey a certain emotion and message to the consumer. This intentional use of color can be found throughout all marketing materials, from company logos to custom retail boxes and in-store endcap displays. The reason behind this is color psychology, a powerful marketing tool used by the most successful companies in the world. If you’re planning to create a custom product display for your business, utilizing color psychology is a smart way to increase brand familiarity and even improve sales. To learn how to effectively use this technique, keep reading.

What is color psychology?

Color psychology, in general, is the study of colors as a determinant in human behavior. Colors have qualities that affect certain behaviors in people, including shopping habits, so color psychology has been incorporated into marketing strategies to more effectively entice consumers to buy. Some of these color pairings are obvious, like yellow’s association with happiness; others are less perceptible, such as yellow’s ability to stimulate hunger. The intricacies of color psychology and each color’s many effects on the human psyche have been intensely studied, and the results of these studies have had a monumental impact on corporate branding and marketing tactics.

What does each color mean?

Each shade of the rainbow has its own unique connotations and impacts on shoppers. Knowing these will help you decide which colors are best to use for your company and its custom POP displays, depending on the type of product you’re selling.

To start with, red is seen as a color of power. It triggers intense emotion and even the urge to act immediately, which can encourage impulse purchasing. One example of this in a retail setting is Target. Red is seen throughout the store, and it’s also a store infamous for encouraging unnecessary purchases, with many shoppers coming in for one item and out with 10. 

Yellow is another popular choice for companies. It radiates warmth and optimism, creating a welcoming atmosphere for shoppers. It grabs attention in a way that few other colors do. It can also stimulate hunger when paired with red, making it a powerful tool for food and beverage retailers (e.g. McDonald’s, Burger King, In N Out). 

Orange encourages energy and productivity. It combines the psychological effects of red (the need to act) and yellow (happiness) to create an exciting, activity-filled atmosphere. Examples include Nike and The Home Depot.

Green is associated with nature and calm. It’s most often found in eco-friendly brand advertising, and it’s good to utilize if you have a sustainable or recyclable product to promote.

Blue has been shown to evoke feelings of trustworthiness, dependability, and strength. It’s one of the most-used colors alongside red and yellow, with common use in the airline, tech, hotel, and furniture industries. 

Purple is one of the most unique colors for branding. It has associations with whimsy, fantasy, and fun. Brands that market to children are most often the ones to utilize purple in their branding due to these connotations.

White works well as a secondary brand color for many companies because of its neutrality and associations with calm, serenity, cleanliness, and balance. Apple is one example of a company that utilizes white as a primary brand color well, but most companies are advised to use it as a secondary color only.

By harnessing the power of color psychology, you can build displays that are psychologically proven to entice shoppers and increase sales. Designing a custom retail display is a creative endeavor, but any marketing tool requires some science and data to back up the creative decisions made. Whether you’re selling eco-friendly cleaning supplies, a new snack, or next Christmas’s hottest toy, keep color psychology in mind when building your custom endcap display to secure the highest return on investment possible.

To get started building your own custom POP display, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for a range of quantities. No minimum order quantity is required!

3 Common Mistakes Found in Custom Retail Box Designs

In the modern era, visuals and investment in aesthetic appeal are becoming more and more necessary for small businesses. In addition to basic customer psychology, social media has introduced new buying habits and priorities for consumers when browsing a store. Not only does your product have to be high in quality, but its packaging needs to be customized to you and optimized for Instagram. Technological developments such as the ability to create a custom product box online have made it easier than ever for businesses to create eye-catching retail box designs, but that self-designing power brings with it risks of making fatal box design mistakes which can drive away consumers and hurt your sales. If you want to make the most of your custom retail boxes, make sure you avoid these three common mistakes.

Mistake #1: Wasted Space

The number one mistake that companies make when choosing retail boxes is selecting boxes that are too big for the product. A one-size-fits-all box can save you money in the short-term versus custom retail boxes, but they’re often more costly in the end due to the long list of downsides that accompany them. In addition to wasting resources, using up more cargo space, and inconveniencing the consumer, too-large boxes also result in higher rates of damaged goods. Leaving more room for the product to move around inside the box increases the likelihood that it will break in transit, ruining your customer satisfaction ratings and costing you significant money in returns and exchanges. Custom retail boxes can be made specifically for each product, so they can be nestled inside for a safe and secure journey to the customer. You can even commission custom inserts that provide even further protection.

Mistake #2: Lack of User-Friendliness

Another mistake is valuing aesthetics over practicality. Although you want your box to look its best, you can’t forgo user-friendliness. Creating hard-to-open packaging with unnecessary hassle for the consumer can leave them frustrated and in a bad mood before even interacting with your product itself. This is never good for company reputation and satisfaction rates, so choose a custom retail box that is simple to open and intuitive to use.

Mistake #3: Generic Design

Your product’s packaging is more than just a container — it’s a marketing tool. It’s an opportunity to spread brand awareness, improve brand perception, and stand out from the crowd. Custom retail boxes provide an exciting and cost-effective opportunity for brand growth, so one of the biggest mistakes that a company can make is creating a forgettable and generic box design. Having a box with custom dimensions is great, but a company that skips custom graphics misses an invaluable opportunity. Make your product memorable by prominently displaying your company logo and product information. Evoke emotions with colors, designs, and words. Build A Box allows you to cover your custom retail boxes with full-color graphics on both the outside and inside of the box, so take advantage of the space and implement your best marketing techniques to help your company be memorable to consumers.

If you think you’re ready to start designing custom retail boxes for your small business, check out Build A Box today. Our online box design tool makes it quick and easy for you to design your own custom retail boxes and bring your brand’s vision to life. If you need more assistance to ensure you avoid the mistakes listed above, you can give us a call at (888) 406-1610 or fill out our online contact form to speak to one of our design experts. We’ll work one-on-one with you to ensure that you receive the perfect custom packaging boxes for your brand. We look forward to speaking with you and providing you with a free estimate for your next order.

Benefits of Custom Inserts for Product Boxes

Impressing your customers is a crucial aspect of any business, whether you’re selling products in-store or online. Custom boxes are one way to catch the customer’s eye, but the special touches shouldn’t stop at the outside of the box. Custom inserts will take your packaging to the next level by better protecting the item in transit while also creating an elevated unboxing experience for the customer. If you’re looking for ways to elevate your custom retail boxes or custom shipping boxes, consider these benefits of custom inserts from Build A Box.

Product Education

Custom inserts give you more space to work with when it comes to custom designs, giving you the option to include text. This means that there’s plenty of space to write out instructions, ingredients, or other product details that could be valuable to the customer. Enabling your customers for greater successes when using the product that will not only leave them appreciative but also will likely result in more favorable reviews online. 

Promotions & Discounts

The extra real estate that custom inserts provide is also a valuable marketing opportunity. Inserts can be used to offer special discounts, cross-promote other products in your range, and introduce newly-released or upcoming products. Whatever you have to tell your consumers, do it in a way that they’re guaranteed to see it with custom inserts for your custom shipping boxes.

Customer Connection

Consumers love custom boxes because they make the buyer feel special. That feeling of exclusivity or of being special in some way unfailingly excites and entices customers, so incorporating personal touches into your custom inserts can go a long way toward securing a lifelong repeat customer. These touches can include thank you notes or a list of brand values. Anything that communicates trust, authenticity, and care to the customer will be highly valued and can help guarantee repeat purchases.

Environmental Benefits

If you want to be eco-friendly and eliminate your company’s use of void fill, Build A Box’s custom inserts are the perfect addition to your custom shipping boxes. Both our custom boxes and packaging inserts are 100% recyclable so you can eliminate your use of harmful plastic void fill and styrofoam packing peanuts while enhancing your customer unboxing experience. Custom inserts will also hold your product more securely during the shipping process, reducing the chance of damaged products compared to traditional shipping box void fill.

Product Feedback

Custom inserts are an excellent opportunity to encourage product feedback from your customers and increase your online reviews and overall presence. Print your inserts with information about where to leave feedback, which social media handles to follow, and which hashtags to use. Including a call to action like this will help you build up a more positive reputation online, leading to more customers and returning customers.

If you’re ready to create a product box online for your unique product, Build A Box can help. We make it easy to turn your packaging dreams into a reality with our online design tool and friendly team of custom box design experts. If you send us a prototype of your product, we can use it to easily create perfectly fitted inserts for your custom shipping boxes and custom retail boxes. We’re your one-stop shop for custom corrugated boxes wholesale. Give Build A Box a call at (888) 406-1610 or fill out our online contact form to find out more or get started with a free quote for a range of quantities.

5 Expert Facts About Custom Product Displays

Custom POP displays are a highly effective marketing tool for companies with products sold in brick-and-mortar stores. However, they can be a daunting aspect of your sales strategy if you’re new to the retail world. From benefits to cost and from design possibilities to ROI, there are many questions that our retail clients pose before committing to a custom product display. If you want to gain some expert knowledge before investing in custom cardboard display stands, here are a few facts you should know about corrugated POP displays.

Cardboard Displays Enhance Product Visibility

The number one reason that companies invest in custom endcap displays is that they increase your products’ visibility in the store. Shelves are packed full of colorful products screaming for the customer’s attention, which can make it difficult for your products to stand out. Custom product displays, however, give your brand its own prime real estate away from crowded shelves, where you can more easily grab the attention of shoppers and increase your brand awareness. 

Custom POP Displays Increase Perceived Brand Value

Not only do custom product displays increase brand awareness through greater visibility, but they also increase your brand’s perceived value and help you achieve a more professional image. Colorful, customized branding on the surface of your product display will make the customer believe that you’re a high-value company, regardless of how big your operation actually is. Compared to stock cardboard, a customized cardboard display makes your company appear more professional and more successful, motivating buyers to purchase your products over competitors’.

There Are Several Types of Cardboard Display Stands

When you start designing your custom POP display, it’s important that you know the different types of cardboard display stands you have to choose from. There are five main varieties: counter displays, power wing displays, pallet displays, endcap displays, and retail-ready packaging. Each display type has its own benefits and unique purpose, so speak to your Build A Box designer about which option is best for your business’ needs. 

Custom Product Displays Offer Versatility

In addition to the five distinct display types, each can be customized to your exact specifications. With virtually unlimited design possibilities, you can bring your brand’s vision to life without cutting corners or sacrificing anything. Choose from various shapes, sizes, functionalities, and full-color graphics for a custom product display that’s entirely unique to you. Build A Box will work alongside you to bring your custom corrugated display to fruition, exactly as you’ve imagined it. 

Custom POP Displays Are Surprisingly Cost-Effective

One of the main reasons that companies avoid investing in custom product displays is that they believe it’s too expensive. In reality, custom POP displays are incredibly cost-effective and can usually be created within any budget. When you factor in the impressive return on investment that custom endcap displays can help ensure, they’re one of the best and most affordable marketing tactics available for small businesses. Build A Box doesn’t even require a minimum order quantity, so any size business with any size budget can enjoy all the benefits that custom corrugated displays have to offer.

Armed with this expert knowledge, you’re now well equipped to begin designing your perfect custom POP display. Build A Box makes it easy with our online design tool and our team of custom packaging design experts that are always ready to help you and work one-on-one with your business. To find out more about our custom packaging solutions, or to receive a free quote for your custom product display, give us a call today at (888) 406-1610 or fill out our online contact form. We look forward to hearing from you!

How to Make the Most of Your Custom POS Display

Building a custom POS display is a necessary investment for any business aiming for sales in a brick-and-mortar retail location. It’s a highly effective way to maximize sales and get new releases in front of customers. Just like with any investment, your custom product display should be built for longevity and maximum return on investment. When designing your next custom POS display, consider these factors to make the most of your cardboard display and help it last as long as possible.

Make Signage Interchangeable

Versatility is the number one priority when creating a custom product display that will stand the test of time. One aspect of that is ensuring that the signage is interchangeable on your cardboard display. This allows you to take advantage of seasonal and promotional opportunities as well as keeping your display looking fresh. While the branding of your display should be permanent, changing out signage is a great way to introduce new products and update messaging without requiring a new POS display and creating extra cost down the road.

Create a Configurable POS Display

Another versatile design feature that will extend the life of your custom POS display is the ability to reconfigure your display. This allows your cardboard display to accommodate new products, new sizes, new marketing approaches, and more. For example, clothing racks can be created with rails, hooks, and shelves that can be changed around as needed. Avoiding obsolescence and extending the life of your custom cardboard display is a key part of creating a custom POS display, and making your display configurable is a great way to achieve this.

Make the Display Mobile

Adding casters is another great way to maximize the versatility of your custom product display. Making your display mobile allows store workers to easily move it around the store, thereby making it more likely that they’ll do so. Giving the retailer more options for display configurations helps ensure that your display gets moved around to different sections of the store on a regular basis, increasing its reach and spreading brand awareness more effectively. 

Select the Right Materials

Another effective way of increasing the lifespan of your custom POS display is by choosing durable and long-lasting materials. Heavy foot traffic will inevitably cause wear and tear to your display over time, and a beat-up display is likely to be disposed of by the retail establishment. Choosing materials that stand the test of time will help your custom product display last longer on the floor, and you’ll therefore need to pay for a replacement display less often. Corrugated cardboard is a highly durable display material, and Build A Box allows you to choose the thickness of your display’s cardboard. If you want something durable yet entirely customizable, consider a custom corrugated display from Build A Box.

If you want to optimize your custom POS display for maximum return on investment, trust the experts at Build A Box. For 25 years, we’ve helped Southern California businesses design and create custom packaging for all of their e-commerce and retail needs, from mailer boxes to cardboard displays. Our seasoned design team will work with you to create the perfect display for your business, and then we’ll manufacture it to the highest standards. Best of all, we have no minimum order quantity. If you’d like to get started creating your custom corrugated POP display, give Build A Box a call at (888) 406-1610 or fill out our online contact form today.

How to Find the Perfect Custom Retail Boxes for Your Products

Although custom retail boxes are slightly more expensive than standard box packaging, they provide numerous benefits for businesses across all industries, making them a worthwhile investment for your products. Whether you sell food products, tech, beauty supplies, or any other popular retail item, custom wholesale boxes can be designed to help your particular products stand out on the shelves and secure repeat customers. If you’re unsure of where to start with custom retail boxes, here are a few tips to help you choose which wholesale boxes are best for your unique industry.

Food & Beverage

The food and beverage industry is one of the most profitable in the world — and also one that relies the most on packaging and marketing. Even if your food or beverage product is one of the best-tasting on the market, you still need to get people to buy it before they try it. Eye-catching custom packaging is imperative for capturing the customer’s attention and encouraging them to choose you over other products on the shelf. Custom retail boxes or POP displays are the best solution for brick-and-mortar stores, especially those that have heavy rates of impulse buying. Creating a colorful and well-branded retail box that summarizes who you are and what your product is will go a long way toward securing sales and increasing brand awareness. 

Electronics & Technology

Custom packaging boxes are a crucial investment for electronics and technology because the contents of each box are likely fragile and costly. Custom packaging will drastically reduce the risk of damage in transit, better secure your products, and increase customer satisfaction. In addition to customizing the box dimensions for better durability, you can also order custom inserts that perfectly fit each component of your package. Technology often comes packaged with small accessories that can easily be damaged if shaken around the box in transit, but custom inserts ensure that every aspect of your product is safe and secure. Your custom insert can also include color graphics just like your custom wholesale boxes, offering you more design space and room for creativity. 


The holiday and gifting seasons are one of the most profitable times of year for e-commerce and brick-and-mortar businesses. With so many products available, the marketplace can easily become oversaturated and overwhelm the buyer. If you need the perfect way to stand out from the crowd, look no further than custom wholesale boxes from Build A Box. Custom packaging will set you one step above the competition, especially when it comes to online sales. In a sea of brown cardboard, your products can stand out from the moment they arrive on the customer’s doorstep — before they even open it. Investing in high-quality custom packaging can increase brand awareness and make your product seem higher in quality — two factors that are crucial for securing sales during the popular gifting seasons.

If you’re ready to invest in custom retail boxes for your Southern California business, Build A Box has everything you need to bring your vision to life. We offer a free and convenient online box design tool so you can get started designing right away, or you can speak to a member of our design team for assistance in creating the perfect custom packaging. To find out more about our custom wholesale boxes or to get started with a design, give Build A Box a call today at (888) 406-1610 or fill out our online contact form.

Black Rain Retail & Display

Debunking Myths About Custom Product Displays

Most of our customers understand the basics of the custom box design, but we find out that there’s a lot more hesitation and misunderstanding when it comes to creating a custom product display. Whether our customers believe that a POP display wouldn’t suit their business or they think they can’t afford it, there are dozens of myths surrounding custom product displays. Today, we’re going to debunk the five most common.

1. Cardboard display stands are for product launches

Corrugated cardboard display stands are an incredibly effective tool for promoting new product launches. However, that’s far from their only purpose. Endcap displays and POP displays work for every type of product and business, no matter how new or well-established. Not only do they introduce your product to new consumers, but they also help your brand stand out so it’s easier to locate within the store. Even the most well-established brands want prime real estate, and cardboard display stands help you achieve that within your brick-and-mortar retailer.

2. You can’t afford the minimum order quantity

A big reason that businesses are hesitant to explore custom product displays is that they believe that a large order quantity is required. Many small businesses can’t afford large quantities, or simply may not need them and don’t want to waste the extra money. However, Build A Box has no minimum order quantity! Whether you need 1 product display or 100, we can create your dream endcap display for you. Although larger quantities do receive better pricing, you can order as many or as few product displays as you need.

3. Cardboard display stands aren’t any better than generic retail shelving

Some businesses believe that getting into the store is all that matters. If the product is in the store, customers will see it; therefore, cardboard display stands aren’t really necessary, right? Wrong. With such oversaturated marketplaces today, standing out is imperative for any business to not only succeed but also to thrive. Retail shelving has its place and is certainly a good start, but high-quality custom cardboard display stands will take your brand to the next level and increase sales by helping you stand out and impress.

4. Custom corrugated displays are too expensive

One of the most widely held misconceptions surrounding custom product displays is that they’re too expensive to afford. The truth is that they’re incredibly cost-effective, and many of our clients are shocked by how affordable their order turns out to be. Thanks to Build A Box’s convenient online design tool, development is quick and hassle-free, reducing costs and saving your precious time. Custom packaging can also turn out to be cheaper than standard options, depending on the specifics and quantity ordered, since stock display providers need to factor in the cost of inventory holding to their final pricing. If you’ve ever held off on inquiring about custom product displays because you assumed they’d be too expensive, now’s the time to reach out and get a quote.

Designing custom endcap displays doesn’t need to be a long and tedious process. On the contrary, Build A Box makes it possible to build a custom product display exactly to your specifications in just a matter of minutes. We pride ourselves on providing high-quality, fully customizable, fully recyclable product displays for businesses across any industry. Whether you know exactly what you want or need help from one of our design experts, we’re here for all of your custom packaging needs. Give us a call at (888) 406-1610 to find out more or to receive a free quote today.

How Mailer Boxes Are Dominating the Packaging Industry

Packaging trends are constantly evolving, especially as technology rapidly advances and brings a whole host of new design possibilities with it. From digital printing to personalized packaging and from minimalism to sustainability, today’s packaging trends demand a lot from box manufacturers, and there’s one box type that can handle it all: the mailer box. A powerful force in custom wholesale boxes, custom mailer boxes are dominating the packaging industry for a few key reasons. 

A Memorable Brand Introduction

In the world of social media and unboxing videos, how you present your products is as important as the product itself. Consumers demand a high-quality packaging experience that mimics what they see online, so investing in custom packaging boxes is crucial for making a good first impression. The construction of a mailer box is ideal for this unboxing experience, as its self-closing design and dual-sided graphic capabilities make it one of the most luxurious box types. The interlocking flap design creates something of a display case when opened, creating a “ta-da” moment that presents a feeling of luxury to the buyer. This also allows additional real estate versus other boxes, so you can add personalized messages, promotional offers, or unique branding on both the inside and outside of the box. Mailer boxes have greater potential for starting a conversation and leaving a striking impression on the customer, making them one of the most popular packaging choices across the industry.

A Sustainable Packaging Solution

One of the most popular topics among modern-day consumers is sustainability efforts. A company’s perceived sustainability can have a major impact on its reputation, and brands that go the extra mile to make eco-friendly packaging choices often curry favor with their audience. Mailer boxes are one of the many 100% recyclable box types we offer. Beyond that, mailer boxes prove to be more eco-friendly than other box types because their self-closing design doesn’t require waste-creating adhesives. With fully recyclable custom mailer boxes, you don’t have to sacrifice quality or beauty for sustainability; you can give your customer everything they desire in premier product packaging.

A Cost-Effective Choice

Although mailer boxes are a premier choice that exudes luxury and a special touch, they’re still an incredibly economical choice for businesses. Mailer boxes’ customization options make it one-of-a-kind, and they’re still created with kraft cardboards which are inexpensive to produce. Whether you want to embrace kraft’s naturally dressed-down look or embellish it with double-sided, full-color graphics, you can impress customers without breaking the bank. Custom packaging, at the end of the day, is still about securing a return on investment.

Custom packaging boxes are an easy, affordable, and incredibly effective way to impress customers and build brand awareness without busting your budget. Mailer boxes in particular are one of the industry’s leading choices because of their incredible versatility in all aspects of packaging customization. If you want to get started today and build a custom mailer box, Build A Box makes it easy with our free online design tool. If you need some design help along the way, or if you’d like to learn more about the possibilities of custom mailer boxes, give us a call at (888) 406-1610. One of our expert team members is always standing by to assist you! 

4 Things to Consider Before Choosing a POP Display Manufacturer

If you’ve decided that you want to elevate your retail presence, you may have begun brainstorming a design for custom cardboard display stands. A custom POP display can increase product visibility, spread brand awareness, and offer significant ROI. That’s why thousands of businesses invest in custom endcap displays using local POP display companies. But once you’ve decided to create a cardboard display, how do you find the right manufacturer? Choosing a trustworthy packaging provider will make the whole process easier and guarantee you a better end result, so it’s important that you take the time to consider these four qualities before choosing your custom POP display manufacturer.

1. Capabilities

Not all POP display manufacturers offer the same services and have the same specialties. Do thorough research beforehand to ensure that you choose a manufacturer that has the capabilities needed to handle your specific project. Look at their portfolio as well as third-party reviews to see whether they can handle jobs of that size and have all of the customization abilities you need to execute your vision. If they can’t design a custom product display that’s creative and attention-grabbing, you may want to keep exploring your options.

2. Experience

You definitely don’t want to be your manufacturer’s first try at creating custom displays. Choose a POP display manufacturer that has ample experience and case studies to show that they can deliver high-quality products on time and on budget. Make sure they’ve been in business for at least a few years, and ask for examples of previous work to verify their quality. Check out third-party reviews that will vouch for their quality of work, as well. Build A Box is proud to maintain a 5-star rating and has proudly served Southern California residents with quality displays for 25 years.

3. Responsiveness

When you choose a POP display manufacturer, you’re doing more than placing an order; you’re choosing a business partner. Your cardboard display company should respect your time and respond to all communications in a polite and timely manner. From design and prototyping to production and shipping, creating endcap displays is an involved process that requires constant communication and flexibility. If you have to keep chasing them down for an estimate or updates on your project, you may want to start looking for a new custom POP display company.

4. Distribution Times

Choosing an internationally-based custom POP display supplier can sometimes result in significant shipping delays. Delays in the manufacturing process can cause you to lose money on canceled orders or even lose retail space if orders aren’t fulfilled in a timely manner. Make sure that you choose a local POP display manufacturer that can ensure fast distribution to meet all of your product launch deadlines with no exceptions.

For 25 years, Southern California residents have trusted Build A Box for their custom packaging and POP display needs. We make it easy to design the perfect endcap displays with our quick and convenient online design tool, and we continually deliver results on time and on budget. To find out more about our services or to speak to a design expert about your custom corrugated POP display, give us a call today at (888) 406-1610.

Stock Packaging vs Custom Packaging

You’ve spent months, or even years, creating your product, pouring time and energy into its development until it’s absolutely perfect. Now that it’s a reality, it’s time to get it into the hands of consumers. This is the step that many business owners often overlook — shipping boxes. While you may be tempted to throw it into stock packaging and call it a day, custom packaging can provide long-lasting benefits for your company. But is it worth the additional investment? Today, we’ll break down the difference between stock packaging and custom packaging, so you can decide which packaging solution is best for your business.

What is Stock Packaging?

Stock packaging is pre-made, readily available packaging that is made in a predetermined set of standard dimensions. Stock packaging often has no branding or other forms of personalization, which allows it to be produced in bulk at a very low cost. 

Some businesses choose stock packaging because it’s quick to access, so emergency orders can be sent out very rapidly. It’s also the most economical choice, so those struggling to stay within their budget may benefit from unbranded stock packaging. 

The lack of personalization, however, often makes stock packaging a less desirable choice. It can feel cheap and non-personal, alienating customers more than deluxe custom packaging would. In a Dotcom Distribution study, 40% of online shoppers said they would be more likely to purchase from a retailer again if the retailer used premium packaging. Because of this, most e-commerce retailers opt for custom packaging that will reflect their brand’s identity and impress customers.

What is Custom Packaging?

Custom packaging is a packaging solution that is designed from scratch for your company’s unique needs. From the box’s dimensions and thickness to its logos and branding, every aspect of custom packaging boxes revolves around your product and how you want to market yourself. 

With custom packaging, you can create a box with the exact dimensions needed to fit your product, so it’s secure during shipping. You can even commission custom inserts with cut-outs that will allow your product to fit snugly inside. 

Custom packaging also allows you to incorporate fully custom graphics, whether it’s a single prominent logo or double-sided, full-color designs. Not only it will spread brand awareness in transit, but it will also impress customers and secure repeat sales and long-term customer loyalty. According to the same Dotcom Distribution study, 50% of shoppers said gift-like or branded packaging makes them more likely to recommend a brand to others, while 60% said it gets them excited about what they ordered. When you choose custom shipping boxes, you’re investing in more than just packaging; you’re investing in your company’s long-term success and customer satisfaction.

If you want to take advantage of all the benefits custom packaging has to offer, Build A Box has everything you need. We make it easy to design your perfect packaging solution, using only the finest materials in the industry. Simply use our online design tool to build custom cardboard boxes that are tailor-made for your product. Our design experts are also available to help guide you in creating an optimized packaging solution for your company. To find out more about our services or to get started with your custom cardboard boxes, give us a call today at (888) 406-1610.