How Do Custom Mailer Boxes Make Your Brand Stand Out?

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Custom packaging design has become a valuable tool not only for safely shipping products but also for marketing your small business. Custom boxes wholesale can be designed effectively to increase brand awareness and perceived brand value. 

One of the best box types for creating a luxury unboxing experience and increasing your brand value is mailer boxes. With virtually unlimited possibilities thanks to the dual-sided, full-color graphic capabilities, custom mailer boxes are one of the most cost-effective ways to help your brand stand out in the marketplace.

Luxury Custom Mailer Boxes

Custom mailer boxes are the cutting edge of modern marketing. From subscription boxes to e-commerce order fulfillment, mailer boxes offer a premium unboxing experience that wow the customer and secures repeat sales. 

The construction of a mailer box is ideal for the contemporary social media unboxing experience, as its self-closing design and dual-sided graphic capabilities make it one of the most premium box types. A custom mailer box also offers additional real estate versus other custom boxes wholesale, so you can add personalized messages, promotional offers, or unique branding on both the inside and outside of the box. 

All of these factors work together to create an impressive presentation that improves customer satisfaction and associates your brand with high quality.

Digitally Printed Mailer Boxes

The opportunity for dual-sided graphics is arguably the most significant benefit of utilizing custom mailer boxes. Completely custom packaging design allows you to incorporate your brand name, logo, website, product information and anything else you’d want to include to promote your business.

Digitally printing a custom mailer box familiarizes customers — and every person who sees the box in transit — with your company, logo and branding. The more that people see your company’s branding, the more easily identifiable it will become to them, and the more likely it is that they will use your company in the future when searching for your product or service. 

If you want to impress new customers, retain existing ones, and earn more brand recognition along the way, digitally printed custom mailer boxes are an ideal custom packaging solution.

Embellished Mailer Boxes

Small details will help you stand out when it comes to custom packaging design. In the world of custom mailer boxes, this can include shiny, metallic foiling as well as glossy lamination. 

There are many possibilities for adding visual interest and texture to your box, helping you set yourself apart from other shipper boxes. If you want eye-catching designs that associate your brand with impressive quality and attention to detail, ask your custom packaging provider about embellishments for your mailer box.

If you’re ready to get started building your custom mailer box, check out Build A Box’s online design tool, where you can quickly and easily make your custom packaging vision a reality. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote. No minimum order quantity is required!

Build a Box - Custom Boxes | 4 Questions to Ask When Designing Your Custom POP Display

4 Questions to Ask When Designing Your Custom POP Display

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You’ve decided that you want to invest in a custom cardboard display for your brick-and-mortar sales strategy. So, now what? It can be daunting to begin a custom design process, with virtually endless possibilities at your fingertips and no experience to help rein in your ideas. 

Luckily, thorough preparation before creating your display can help you make the most of your experience. By having the answers to these four questions when you start designing your corrugated cardboard display stands, you can ensure that the process is fast, efficient, and cost-effective, resulting in a high-quality final product that will secure a significant return on investment.

1. What is Your Design’s Deadline?

How soon you need your corrugated cardboard display stands will dictate what design possibilities are available to you. As such, you should have a clear deadline in mind before you begin designing. 

If you have a quick turnaround, you may be limited to a stock display with modifications versus a fully custom piece. However, if you plan well in advance, you can choose from custom dimensions and styles with few, if any, limitations on what’s possible.

2. What are the dimensions of your product?

Knowing the dimensions and weight of your products is essential, as these factors dictate the structural design process. Which display stand type you can use and to what extent you can customize it is dependent on the products it’s going to hold.

For example, if you’re interested in a shelf display, the designer will need to know your product dimensions so they can design the shelves to have the appropriate width and depth to accommodate the products. They’ll also need to calculate how much vertical space to allow between shelves. Of course, your custom POP display will need to be able to bear the weight of the product load safely, so knowing the total product weight is also crucial during the design process.

3. What is your budget?

Before you start dreaming up your custom POP display, it’s important to know what you can realistically afford. You should have a clear idea of what your budget is as well as what you can expect to pay for a custom display. 

To approximate the price, do initial research online and compare quotes from several cardboard display manufacturers. Most reputable manufacturers will be happy to give you a free, no-obligation quote. You should also inquire about any minimum order quantities they may have.

Knowing your budget will also help you during the design process, as tweaks to the design can be made along the way to help the project meet your pricing requirements. Although you may have grand dreams of ordering 1,000 5-foot-tall, full-color displays, you may find that 200 custom countertop POP displays with bold graphics do the job just as well — and within your budget. After all, you have to make the investment in your display worthwhile, so don’t invest more than you expect to make from sales.

4. What is your desired aesthetic?

Of course, an essential factor to have in mind before designing your custom POP display is the design itself. While you don’t have to have an exact pixel-for-pixel vision, you should have an idea of the overall vibe or aesthetic you’re hoping to achieve. 

What lifestyle are you trying to convey, and what imagery conveys that? What are your brand colors? Do you want to incorporate any interactive elements into the display? Having images to show your design team that can serve as a reference point is extremely helpful. 

If you’re ready to get started building your custom corrugated display, check out Build A Box’s online design tool, where you can quickly and easily make your cardboard display vision a reality. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote. No minimum order quantity is required!

Why Are Custom Cardboard Boxes Best for Business?

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Shipper boxes and mailer boxes made of corrugated cardboard are the most popular packaging choice for small businesses since they’re durable while remaining cost-effective. However, most customers have a front porch littered with generic brown boxes, so companies need to go the extra mile to stand out from the crowd and impress customers.

That’s where custom cardboard boxes come in. A custom box design is the ideal solution for a small e-commerce business looking to impress new customers and earn repeat purchases. If you want to set your company up for success without blowing the budget, consider these four reasons why wholesale custom boxes are best for your business.

Effective Branding

Custom box design is a one-of-a-kind marketing opportunity that enables you to easily spread brand awareness while keeping your marketing budget low. By printing your logo, product info, and other information on the outside of your shipper box, you can help get your brand name out to dozens, if not hundreds, of new eyes.

Think about how many people see or handle a package as it makes its way from sender to recipient. Each one of those people will see your logo and become aware of your company, boosting brand awareness while you’re simply shipping products to customers. 

Custom packaging improves brand perception, causing both new and existing customers to think that your brand value is higher than it may actually be. This is an invaluable marketing tactic that can be achieved more affordably than nearly every other form of marketing, thanks to cost-effective custom cardboard boxes from Build A Box.

Budget-Friendly

Many small companies believe that custom packaging is too expensive, opting for plain, stock cardboard boxes that they assume to be more affordable. However, this isn’t always true. 

Custom cardboard boxes can fit almost any budget since the amount of customization and the quantity ordered are entirely up to you. At Build A Box, you can even order as little as one single box — there’s no minimum order quantity required.

You can achieve the luxury look without the luxury price tag thanks to Build A Box’s do-it-yourself box design tool, endless customization options, and specialization in short runs. No matter how big or small your business is, you can find a budget-friendly custom box design.

Recyclable & Sustainable

Now more than ever, it’s essential for companies to implement sustainable business practices. This is not only beneficial for the environment, but it’s also beneficial for you as a company. A brand’s perceived sustainability can significantly impact its reputation, and brands that go the extra mile to make eco-friendly packaging choices often curry favor with their audience.

Custom cardboard boxes are completely recyclable and reusable, making them an eco-friendly packaging choice that customers will love. In addition, using custom shipper boxes with dimensions that are perfectly tailored to your product’s size and shape will help reduce void fill as well as the amount of space required for transit, lowering your company’s carbon footprint.

Endlessly Customizable

Custom cardboard boxes can be almost endlessly customized to give you complete control of your brand image and all associated materials. Whether you want a glossy or matte finish, thin or thick cardboard, custom inserts, full-color designs, double-sided designs, one-of-a-kind dimensions, or anything else, custom shipping boxes from Build A Box will bring your dream to life.

You can get started building your wholesale custom boxes using our online design tool, or give us a call at (888) 406-1610 to speak with one of our design experts and receive personalized assistance. You can also fill out our online contact form if you have any questions or would like to receive a free quote for a range of quantities. We look forward to hearing from you!

Build a Box - Custom Boxes | How to Optimize Your Corrugated POP Display Design to Drive Sales

How to Optimize Your Corrugated POP Display Design to Drive Sales

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The power of visual impact cannot be overstated. In a brick-and-mortar retail setting, where your item is placed, how it’s showcased, and what products are near it are all influencing factors on whether or not you make a sale. 

Because of this, you need to optimize your custom POP display to best showcase your products and make them as enticing as possible to shoppers. By following these simple tips, you can utilize your custom display stands to not only hold your products but actively drive sales.

Understand Your Product

The first step to creating an optimized corrugated POP display is to thoroughly understand your product and how it fits into its retail environment. If you’re selling an everyday staple, such as a food item, ensure that your messaging is clear and concise, emphasizing what makes you different from similar competing products. If your product is a hobby, luxury good, or another item indicative of a lifestyle choice, aspirational imagery or designs that tell a story will draw consumers in more effectively and help them envision what their life could be like with your product in it.

Think About Shelving

Shelving is a crucial but oft-neglected aspect of custom endcap displays. How many shelves you have, where they’re located, which items are placed on which shelves, and what type of shelving you use are but a few things you need to think about when crafting your custom POP display. 

Here are some other questions worth asking yourself:

  • Is your shelving visually appealing? 
  • Does it direct the consumer’s eye to the target products? 
  • Does it fit the allotted space?
  • Does it represent your brand? 

Make sure that your shelving makes sense with your brand and products, and give each product the space to breathe. Don’t overcrowd your cardboard display, and make sure it’s well organized so shoppers can easily find what they’re looking for. All of these things enable shoppers to more easily purchase your products, making them more likely to purchase.

Remember Less Is More

Along the same lines, remember that less is more when creating custom endcap displays. It’s easy to overdo it when you’re trying to make as much visual impact as possible. However, simplicity can often be the most striking design tactic of all. 

If you over-design your custom POP display, you can end up with too much noise that overwhelms the consumer and turns them away. Shoppers want to find the information they’re looking for within just a couple of seconds, and if they end up confused, they’ll likely end up buying something else. 

Rather than jamming in as much messaging as possible, follow simple graphic design principles to create a stunning cardboard display that still conveys all the necessary information. And if you’re not sure where to start with design, Build A Box has a team of expert custom display designers that can help bring your vision to life.

To get started building your custom corrugated display, check out Build A Box’s online design tool, where you can quickly and easily create the custom POP display of your dreams. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for various quantities. No minimum order quantity is required!

Build a Box - Custom Boxes | How Can Your Small Business Benefit from Short-Run Custom Boxes?

How Can Your Small Business Benefit from Short-Run Custom Boxes?

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Small business owners are often stuck between a rock and a hard place. You know what you need to do to help your business succeed, but it’s not always financially or logistically feasible. 

Custom packaging boxes are one of those common issues — custom boxes help increase customer satisfaction and boost sales, but they’re often more costly than standard wholesale boxes and require enormous quantities that you’re not equipped for. Luckily, thanks to new print technologies, that’s no longer true. 

Short-run custom boxes are the perfect solution for small business owners with a tight budget and small order quantities. Here are just a few benefits of short-run custom boxes.

It’s More Affordable

As a small business with tight margins, budget is likely near the top of your priority list. Thankfully, short-run custom boxes are much more affordable than long-run custom packaging boxes, so you can order the exact quantity you need at a price you can afford. 

Long-run custom boxes often require a minimum order quantity that is well beyond what you need or what you can afford. With short-run packaging, you can order as few as one box or as many as 100; there’s no minimum order quantity required — and, as a result, no minimum expense.

It Makes Inventory More Manageable

If you’re a small business, you may have a small warehouse or office space at your disposal. If you order long-run boxes in large quantities, managing your inventory can become quickly overwhelming and more trouble than it’s worth. 

You can also be left high and dry with unusable custom packaging if you’re forced to over-order for limited-time promotions or seasonal events. With short-run custom boxes, you can order exactly as many boxes as you need and re-order as needed rather than over-ordering and ending up with wasted inventory at the end of the season.

It Lowers Financial Risk

Since you’re able to order more precise quantities in lower numbers, you can also reduce your overall spending on packaging. Ordering larger quantities can be a significant financial risk for your company if you don’t sell enough units, leaving you with extra, useless inventory on your shelves. 

It also increases the financial loss if your warehouse incurs a fire, flood, or theft. If you have fewer custom boxes, your overall losses will be lower in case of an incident such as these.

It’s Great for Testing New Releases or Promotions

Another significant benefit of short-run custom boxes is that their lack of minimum order quantity lets you try out several different designs for promotions or new releases. You can order just a few units in a variety of styles and see which one is most popular with customers, or you can order small quantities of custom boxes that are used for a very limited product release.

Being able to scale down your order will allow you to create more dynamic packaging for your customers to enjoy, so you can surprise them with your custom designs each time they order.

If you’ve always wanted to invest in custom corrugated boxes for your business but could never afford the large quantities, short-run custom boxes from Build A Box are the perfect solution. We have virtually endless design possibilities available, and there’s no minimum order quantity required. Get started building your custom packaging boxes using our online design tool, or give us a call at (888) 406-1610 to speak with one of our design experts and receive personalized assistance. You can also fill out our online contact form if you have any questions or would like to receive a free quote for a range of quantities. We look forward to hearing from you!

How Can Custom POP Displays Improve Upselling and Cross-Selling?

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Have you ever been encouraged to buy a larger phone with more storage when browsing for a new device? Have you ever been asked whether you want to buy a protective case to go with your new phone? These are common examples of upselling and cross-selling, respectively. Upselling and cross-selling likely happen to you every day, or at least every time you shop. They’ve become subtle cues now that they’re so deeply integrated into our every shopping experience, but they’re an essential aspect of marketing in any industry. If you’re a small business wanting to boost sales, taking advantage of upselling and cross-selling opportunities is a must. By investing in a custom product display that assists you with the process, you can make sure that you’re not missing out on valuable revenue.

What are upselling and cross-selling?

Upselling is a sales technique in which the customer is persuaded to buy something better (or more expensive) than the item they originally intended to purchase. This can be super-sizing a fast-food meal, upgrading a cell phone or adding leather seats to your new car. Cross-selling is the practice of selling an additional product to the consumer, often one related to the item they’re intending to purchase. For example, if you’re planning to buy a new digital camera, your salesperson may try to cross-sell a memory card, additional lenses, or a kit to go with the camera. One of the most common instances of cross-selling is the products advertised in Amazon’s “frequently bought together” section. Both techniques can be highly effective at encouraging additional purchases or premium purchases, which boost the company’s revenue. If you can take advantage of these lucrative sales tactics through corrugated cardboard display stands, you can significantly increase your profit each year.

Endcap displays can suggest add-ons

Custom endcap displays can be configured to direct the consumer’s attention a certain way, whether toward an upgraded, premium product or a related product that would complement another. Because of this, cardboard display stands are highly effective for suggesting add-ons and both upselling and cross-selling. By positioning related items next to the featured product, you can encourage additional purchases and direct the consumer’s attention toward other items they might be interested in.

Corrugated display stands encourage impulse buying

One of the most effective uses of a custom corrugated display is to encourage impulse buying. Strategically placing your corrugated POP display at the point of sale or on the way to the register will encourage shoppers to pick up unnecessary items as they’re waiting in line to check out. Think of the candy, gum, drinks and magazines almost always located in the grocery store checkout line. You’ve likely purchased one of these while waiting in line because you saw it at the moment and bought it on a whim. Encouraging shoppers to purchase items that they weren’t originally planning to buy is a highly effective form of cross-selling that can be achieved with custom corrugated cardboard display stands.

Custom product displays offer customer education

Why is the more expensive phone model better than the cheaper one? Why do shoppers need this screen protector to go with their new device? With custom endcap displays, you can share all of this information with consumers by printing it directly on your display stand. Your corrugated POP display can clearly and concisely convey the features and benefits of an item without the need for a salesperson. You can direct readers to your website, include testimonials from satisfied customers, or even include samples such as material swatches. Educating your consumers with a custom product display is a great way to upsell and cross-sell without needing to have a sales representative nearby at all times.

If you want to take advantage of every opportunity for extra revenue, upselling and cross-selling by utilizing custom cardboard display stands is a crucial marketing tactic. To get started building your custom corrugated display, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for various quantities. No minimum order quantity is required!

Build a Box - Custom Boxes | Three Tips for Creating a Cost-Effective Custom Box Design

Three Tips for Creating a Cost-Effective Custom Box Design

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It’s no secret that customers prefer a luxury shopping experience from start to finish — including the product unboxing. With the prevalence of social media and viral packaging, businesses are realizing the importance of custom shipping boxes in both earning new shoppers and securing repeat customers. However, this investment in what’s perceived as a luxury can be daunting to small or medium-sized businesses. It’s a common misconception that custom shipping boxes and custom retail boxes are extremely expensive. The truth is that, if performed cost-effectively, custom box designs can be just as economical as stock wholesale boxes — and the ROI is even better! Here are a few tips for saving money while designing your custom boxes with a logo.

1. Project Preparation

The best way to minimize costs is to have an extremely clear picture of what you want and need from your custom packaging. Do you need custom mailer boxes, custom shipping boxes, custom retail boxes, or custom tray boxes wholesale? Knowing the desired box type, custom dimensions, material thickness, projected quantity and project objective will help you quickly solidify your design and receive an accurate quote as soon as possible. When working with Build A Box, you can use our online design tool to figure out all of the necessary components of your packaging before submitting a quote request. Our design experts can also work with you to alter your design to suit your budget. Having a clear idea of what you want and an open mind to potential workarounds can help you achieve your dream packaging without breaking the bank.

2. Measuring Box Dimensions

The dimensions of your custom packaging box will partly dictate the price, so you’ll need to ensure that you’re providing accurate measurements that are as small as possible while still accommodating your product. When measuring, base your calculations on the internal dimensions of the box rather than the external dimensions. This will ensure a snug fit for your products to better protect them in transit while also reducing costs. Smaller boxes cost less to print and cost less to ship, so the smaller your custom shipping box is, the more cost-effective it will be. However, it must still fit your products, of course, so find the best compromise to ensure safe transit and maximum savings.

3. Working with the Right Manufacturer

Choosing the right manufacturer for your custom shipper boxes is potentially the most significant factor in saving money. Using one manufacturer from ideation to final printing will help minimize costs. Choosing a trusted and professional manufacturer with good reviews will also help ensure that you’re receiving high-quality packaging that lives up to its initial concept. Cutting corners with a cheap manufacturer could result in you needing another round of improved boxes, which ultimately costs you more time and money. A reputable packaging manufacturer will also provide you with cost reduction recommendations and workarounds that accommodate your budget without sacrificing your vision. Not only does Build A Box offer an easy-to-use design tool that makes the process more efficient and cost-effective, but we also offer a team of design experts ready to assist you as needed with every step of the custom box design process.

No matter what budget you’re working with, Build A Box can help you create a custom mailer box for your products. Get started building your custom packaging boxes using our online design tool, or give us a call at (888) 406-1610 to speak with one of our design experts and receive personalized assistance. You can also fill out our online contact form if you have any questions or would like to receive a free quote for a range of quantities. We look forward to hearing from you!

The Top Four Spots to Place Your Custom Endcap Displays

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When it comes to creating an effective endcap display for your products, it’s all about location. Although your custom POP display needs to have a striking and engaging design to draw in customers, it also needs to be placed strategically so as many customers as possible will see your custom display. If your corrugated cardboard display stands are in a low-traffic area, you’re already doing yourself a disservice and hindering your chances of success. Place your custom POP display in one of these four desirable areas to take advantage of high foot traffic and increase your return on investment.

1. Near the Point of Sale

One of the most effective places for increasing sales is the cash register. Have you ever wondered why candy, gum, drinks and other small snacks are placed right at the grocery store register? It isn’t just for your convenience; it’s to take advantage of the consumer’s desire to impulse buy and earn more money for the store. The desire to browse while bored in line, combined with the urgency of being up next at the checkout, often results in impulse purchases big and small, which earn lucrative sales for the lucky brands placed in that prime position. Studies show that the average consumer makes three impulse purchases a week, totaling an average of $5,400 per year. You can take your slice of the pie by capitalizing on this consumer behavior and placing your custom POP display right at the point of purchase.

2. The Aisle Endcap

Another high-traffic and desirable location for corrugated display stands is the end of the aisle, otherwise known as the endcap. Custom endcap displays are highly effective because they draw customers’ eyes as they travel throughout the store, standing apart from the sea of products in each aisle’s main shelves. The lack of traditional shelves also makes the products more accessible and allows for more freedom in designing. If you create an interactive and engaging endcap display design, you can see a significant return on investment right away.

3. The Front of the Store

The front of the store is a powerful place to have your corrugated POP display, as it offers exposure to the most amount of customers possible. Whether the shopper is there for one item or a large haul, everyone is guaranteed to see your product if it’s prominently displayed at the entrance. In addition, it allows you to get out ahead of the competition, entering the shopper’s line of sight before they’re exposed to the crowded signage throughout the rest of the store’s interior.

4. Wherever People Line Up

Waiting in line is an inevitable part of the brick-and-mortar retail experience. While often not a particularly pleasant experience for customers, businesses can take advantage of this time and place products right where customers will be forced to stare at them while waiting in line. Just like impulse purchasing at the point of sale, customers will be driven to impulse buy while waiting in line, both out of a subconscious desire to kill time as well as a genuine desire for the product they see in front of them. High-traffic areas with stagnant lines such as these may include the deli section, electronics section, or customer service counter, depending on the type of retail establishment in which your products are sold. Keep the type of establishment in mind when deciding on a display location; while endcaps are most advantageous in grocery stores, the front of the store is best in gas stations where people wait to pay for gasoline, for example.

Wherever you place your endcap display, choosing a custom endcap design optimized to your brand, product, retailer and target audience will help increase sales cost-effectively. To get started building your custom endcap display, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for various quantities. No minimum order quantity is required!

Build a Box - Custom Boxes | The Best Box Design Trends of 2021

The Best Box Design Trends of 2021

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Product packaging and box design have become more important than ever before with the sharp rise in e-commerce consumerism in 2021. Despite loosening pandemic restrictions, consumers are still turning to online shopping in record numbers, making it even more difficult for small businesses to stand out and earn a loyal following. However, those who successfully stand out and create a reputation for themselves online can do so in a big way. If you want to harness the full potential of custom shipping boxes for your own business, here are some of the most popular and effective box design trends of the past year.

Minimalism

Clean lines and simplistic designs are hallmarks of contemporary style in general, and when it comes to custom shipping boxes, this is no different. 2021 saw the trend of minimalistic design continue just as strongly as in years past, using clean lines, sharp angles, and bold yet singular colors. Although this box design trend is more subtle than many others, it has a striking and incredibly effective appearance that helps it stand out from the more traditional competitor packaging. Paired with the trend of bold and prominent typography, this simplistic design approach is a surefire way to give your custom shipping boxes a modern feeling.

Color Blocking

One step up from monochromatic and minimalistic custom packaging boxes is color blocking. Color blocking has been a staple of custom retail box design for years, but it experienced a resurgence in 2021, with designers offering a fresh, modern take boasting fewer restrictions. While older methods of color blocking remained largely confined to straight lines and complementary colors, 2021’s color blocking included flowing lines, abstract shapes, analogous colors, triadic colors, and just about anything else that could help custom retail boxes stand out on shelves. 

Prominent Branding

Growing naturally from minimalism and striking colors, prominent branding and typography were also a 2021 box design favorite. In this trend, the brand or product’s name is the visual focal point of the packaging, with all other design elements merely serving as a further emphasis of the brand name. This type of packaging may adopt clean, bold fonts that make the brand name impossible to ignore. Alternatively, they may use creative lettering to speak to the brand’s overall aesthetic and capture the buyer’s imagination. Whether whimsical or severe, the use of bold typography is consistently compelling and serves as a vital marketing effort that spreads brand awareness before the custom box with logo even reaches the buyer’s front door.

Sustainability

Each year, ethical consumerism moves further to the forefront of the global dialogue, and 2021 was no exception. To practice (and, sometimes, more importantly, advertise to customers that they are practicing) corporate social responsibility, companies began creating more sustainable packaging for their custom shipping boxes and custom retail boxes. These shifts to sustainability include using 100 percent recyclable cardboard, soy-based inks, biodegradable void fill, and molded inserts. In addition, using custom shipping boxes with dimensions perfectly tailored to your product’s size and shape helps reduce the number of packaging materials used as well as the amount of space required for transit, lowering your company’s carbon footprint and contributing less to the global waste stream. Consumers have repeatedly shown that they are willing to pay more for products with sustainable packaging made by companies with eco-friendly business practices, so when it comes time to design your custom packaging boxes, design with the planet in mind.

 

Capitalizing on popular packaging trends can help you stay at the forefront of your industry and draw in new consumers. To make the most of your marketing and shipping budget, invest in custom shipping boxes or custom retail boxes from Build A Box. Get started building your custom packaging boxes using our online design tool, or give us a call at (888) 406-1610 to speak with one of our design experts and receive personalized assistance. You can also fill out our online contact form if you have any questions or would like to receive a free quote for a range of quantities. We look forward to hearing from you!

Build a Box - Custom Boxes | Do’s and Don’ts for Your Holiday Custom Product Displays

Do’s and Don’ts for Your Holiday Custom Product Displays

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In 2020, holiday shopping accounted for 19.5% of total annual retail income. With Christmas just around the corner, it’s time to ramp up your holiday marketing to take advantage of the increased spending at this time of year. From offering promotions and discounts to launching holiday-themed campaigns and imagery, anything you can do to create an effective holiday product display will increase your sales and boost revenue for the year. 

Even if you think it’s too late to invest in holiday endcap displays, consider this — more than 79% of shoppers waited until mid-December to do their Christmas shopping last year. It’s never too late to start designing your custom product display for the holidays. Just remember these do’s and don’ts when creating your custom endcap display design.

Do: Design Your Display for Social Media

Social media is many shoppers’ primary source for finding new products to purchase in today’s day and age. According to McKinsey’s 2021 holiday shopping survey, 58% of respondents’ holiday purchasing decisions have been influenced by social media. For Gen Z specifically, that statistic is even stronger, with 87% deriving holiday shopping inspiration from various social platforms. Word of mouth has once again become one of the most effective marketing tools thanks to virality and social media, so a powerful custom POP display should be designed with social media sharing in mind. Is your display colorful? Is it creative? Is it so shocking or amazing or awe-inspiring that it’s worth tweeting about or posting on TikTok? To give your custom POP display the best chance of success, optimize it for social media sharing as much as possible.

Don’t: Do Too Much at Once

There’s a fine line between experiential shopping and sensory overload. Although you want to leave the customer awestruck, you don’t want them overwhelmed. Give your endcap display design a clear theme: snowmen, Santa Claus, or a cozy log cabin. There are many holiday motifs available to you, but it’s crucial that you choose one and stick with it. Trying to do too many things at once on the limited space of a custom POP display could cause your message to get lost and encourage the buyer to move on to something more soothing and less confusing. Remember to have one clear and prominent call to action so the buyer knows what to do and what they want to buy: your product.

Do: Create a Sense of Urgency

One of the oldest marketing tricks in the book is to create a sense of urgency or scarcity. “Hurry: sale ends soon!” and “Only a few left!” are often the subject of marketing emails because they are effective time and time again. Humans are wired to want something they can’t have or to get in on a good deal before it’s gone. Exclusivity and rare opportunity are things that shoppers can rarely pass on, which is why they’re such effective marketing tactics during the holidays. Tap into this in your custom POP display by offering limited-time promotions or other messages that create a sense of urgency. This will increase impulse buying and help you make more sales during a critical time of year.

Don’t: Create a One-Dimensional Display

Throughout multiple studies, it’s been proven that shoppers enjoy experiential shopping — especially the $200 billion Millennial consumer market. To stand out from competitors, create a unique shopping experience by utilizing custom display shapes that intrigue buyers. More creative shapes and design elements, especially ones that encourage some type of engagement or interactivity, will interest buyers and help them stick around your products. Avoiding a dull, one-dimensional display and going the extra mile with an out-of-the-box custom POP display will help you jump out in stores and earn additional sales this holiday season.

To get started building your custom POP display for the holiday season, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for a range of quantities. No minimum order quantity is required!