Businesses in Irvine, Anaheim, Santa Fe Springs, and the rest of Southern California are turning to Build A Box for all of their custom wholesale packaging needs. They know that we can offer premium custom shipping boxes at an affordable rate that will elevate brand value and raise brand awareness. However, we offer more than just shipping boxes. We can also provide custom retail display boxes that will help your products stand out on the shelves. If you’re looking to invest in custom boxes for your products, Build A Box can create primary and secondary packaging for products of any shape or size. If you’re not sure which packaging solution is best for you, here’s a quick guide on the key differences between primary and secondary packaging types.

What is primary packaging?

You’d be forgiven for thinking that packaging is packaging and there isn’t much difference, but this isn’t actually true. There are multiple types of packaging, even for a single product, each with its own purpose and functionality. Primary packaging is probably what most consumers envision when they hear the term, as it’s the packaging directly around the product. For example, the box for cereal, the carton for milk, or the plastic sleeve for cookies. It’s the packaging that consumers take home with them from the store and keep with them for the longest period of time. Because of this, it’s crucial to invest in high-quality primary packaging that will withstand travel and impress customers. Primary packaging should feature prominent branding, usually through the use of brand colors and a logo, as well as useful information to the consumer. This can include ingredients, operating instructions, or a product description. It also almost always includes the barcode to be scanned at checkout. Primary packaging plays a big role in informing the customer as well as spreading brand awareness, so creating custom boxes for your primary packaging can be a cost-effective marketing tactic that helps your business grow more quickly.

What is secondary packaging?

Secondary packaging is packaging used for display reasons, such as endcap displays or point-of-sale displays. These retail display boxes help you claim your own space inside of third-party retailers, allowing you to effectively market your product and spread brand awareness. There are virtually endless design options, from four-foot-tall endcaps to compact POS displays. No matter what your budget or size requirements are, creating a custom retail display box with Build A Box will allow you to capture customers’ attention with vibrant colors and clear logo placement. 81% of consumers say that they’ve tried something new because the packaging caught their eye, so take that power into your own hands with entirely custom corrugated displays from Build A Box.

If you’re ready to invest in high-quality custom wholesale boxes for your Irvine, Anaheim, or Santa Fe Springs business, give Build A Box a call today at (888) 406-1610. Our design experts can help you with all of your primary and secondary packaging needs. We also offer a free online design tool for easy price quotes for those who prefer to order wholesale boxes online. If you want to make your products stand out on shelves, there’s no better option than custom wholesale boxes from Build A Box.

For any retailer across Orange County, whether local or private, sales are essential to keep your business thriving. The key to this goal is to present a feature item on an endcap display that goes along with a sidekick display so consumers can gravitate to buying both products showing on the same shelf. At Build a Box, we specialize in helping local businesses create custom corrugated displays for both endcap and sidekick products so consumers can choose both products rather than one. 

With various shapes and sizes to accommodate your design options for your display, the possibilities are limitless. We help businesses in designing their own corrugated displays in a way that can help sell their product. These methods where strategic item pairings can be beneficial through your sidekick and endcap displays, eventually increasing your brand’s recognition on store shelves:

Food Merchandising 

Since grocery items offer a low markup, placing low-profit bestsellers with a high-markup companion item can be a great marketing strategy to gain profit. For example, since coffee grounds and beans are the most popular endcap products, placing other sidekick products — such as coffee filters, creamers, travel mugs, and coffee makers — can encourage customers in choosing both products than one. If your business is looking to gain profit by selling coffee accessories, designing a corrugate Point of Purchase (POP) display can help attract consumers in buying the sidekick product to go along with the endcap display showing off the main product.

Electronics Merchandising

Some of the most popular electronics in the market are already attracting high demand from consumers, but pairing them with your own product can result in greater profits. With phones being the most popular endcap items to be bought in electronic stores, presenting sidekick products like phone chargers and cases can encourage customers to purchase more products. At Build a Box, our corrugated POP displays can also point out special promotions on certain electronic products closest to the most popular item being sold right now.

Apparel Merchandising

While the online market is often the most popular way to purchase clothing, consumers are actually spending more time at physical stores so they can find the perfect deals on the type of clothing they’re looking for. The selling point lies with placing certain apparel in endcap displays with another type of clothing in a sidekick display stand so the customer can be inspired to purchase the entire outfit instead of just picking out a single piece. Build a Box offers custom sidekick and endcap product displays for all types of clothing. If you have a sidekick display of leggings next to an endcap display of tunics and sweaters, most likely both products will be sold instantly based on the customer’s interest in them.

At Build a Box, our corrugated POP displays have served local and private businesses in establishing their products throughout different retailers. Whether you have a business located close to the Irvine Spectrum, Downtown Disney in Anaheim, or anywhere in Santa Fe Springs, we help you design your perfect corrugated POP display so your brands can become successful. We also offer custom wholesale boxes if you’re looking to impress consumers and boost your brand’s value. To get started using our services, give us a call at (888) 406-1610 or use our online configuration tools to build your own custom box fit for your business.

Most companies only get one chance to make a memorable first impression with their new employees. Many are choosing to utilize corrugated employee welcome kits to accomplish this. Not only do these kits serve as a great introduction to your company, especially during these uncertain times, but these corrugated box kits also help ingratiate new employees, making them feel more confident and comfortable. Here’s why businesses are increasingly turning to welcome kits and how they can be used to highlight a company’s culture. 

The Need For a Corrugated Employee Welcome Kit

Welcome kits provide businesses the opportunity to outline their cultural values and priorities. It’s here where companies share their vision with their new employees in a creative and exciting manner. The act of receiving a welcome kit will also make new employees feel welcome and appreciated. 

What Makes Up a Corrugated Kit?

The inside of a corrugated employee kit often depends on what your company is seeking to accomplish. Most important to whatever is featured inside of your kit is the type of information you want to convey to your new employee and the manner in which you want to present it in. Welcome kits will typically include an informational guide to a company’s history, rules, and values. These are meant to provide employees with knowledge about the company. Clothing like t-shirts and caps are another frequent option that these kits will often have inside. Smaller items like cups, stickers, and assorted snacks usually round out a package. Items like these are more light-hearted and fun meant to contrast with the information-heavy pieces in the kit. 

What You Can Accomplish With An Employee Welcome Kit

Ultimately, corrugated employee welcome kits are more than just various items. They reflect a company’s culture and how they view their employees. Kits can help inform employees about a company’s brand and help them comfortably settle into a new environment. The simple act of providing a beautifully designed employee kit can go a long way in showing that a company values their employees.

There’s no better way for a company to make a great first impression with its new employees than with a well-designed custom welcome kit. If your business is looking to welcome their new employees with a memorable first experience, call Build A Box at (888) 406-1610 or visit our Build page to use our free box designer online. Build A Box offers numerous customizable box options that will allow you to create a custom box kit that matches your company’s ambition and desire for success. At Build A Box, we’re eager to help to make your vision a reality which is why we’ll provide you with a free estimate for your next project.

Any ambitious retailer is always searching for new avenues for growth to improve operations and sustain success. One such avenue is with point of purchase displays which blends sales and marketing together with compelling imagery. A well-executed POP display is attention-grabbing and entices customers to buy a product. It’s here where retailers and brands can espouse their identity in a visually interesting and also persuasive manner. If your retailer hasn’t explored incorporating custom POP displays into your operations, consider doing so immediately. Before you create your custom POP display with Build A Box, here are some things that you need to accomplish with your design.

Make Your POP Display Interesting

The worst thing that your custom POP display can be is uninteresting. You don’t want customers walking past your display not giving it any thought or consideration. Avoid blandness and get creative with your design. You only get one chance to make a first impression to draw in a customer, don’t waste it on being unimaginative.

Make it Emotionally Stimulating 

A necessary goal for your custom POP display is being emotionally stimulating to your customers. You want to evoke some sort of feeling from customers upon viewing the display because they’ll be more likely to buy the product being advertised. Having an emotional connection can be meaningful for a customer. 

Make Your Display Appealing

If there is some sort of financial promotion or benefit to buying the product, then it would be sensible to include that detail within the design of the display. Such detail could entice customers to buy the product.

Consistent Branding

Your design for your corrugated counter, power wing, pallet, endcap, and retail POP displays needs to be consistent with the messaging of your branding. This typically involves visuals, colors, and themes. You don’t want to confuse your customers with mixed messaging. 

The impact that a good POP display can have for businesses is simply immeasurable. POP displays allow brands to express their identity in a visually appealing manner that can be persuasive to potential customers. If you’re a retailer looking for ways to make your products stand out, call Build A Box at (888) 406-1610 or visit our Build page to use our free online configuration tool. However, you choose to design your custom POP display Build A Box is here for you. With numerous options from counter, power wing, pallet, and endcap displays, you’ll be able to create the corrugated POP display of your dreams. At Build A Box, we want to help you take your products to the next level so we’ll provide you with a free estimate for your next project. 

Walk into any retail store and you’ll likely see POP and POS displays filled with the store’s products. For anyone with a foot in the retail world, the concepts of POP and POS displays are familiar terms that are discussed in various marketing and sales conversations. For any retailer serious about success, both items are absolutely necessary to have because of their ability to draw consumers in with their visual form of communication. But what do these terms mean exactly and what are the distinctions between the two? 

POP Displays

What separates POP and POS displays are function and location. Point of Purchase or, POP, displays are typically used for special promotions or time-sensitive product sales. POP displays will often be found near the area of the item that is being promoted. This display is meant to have a larger number of items filling it. It’s common for POP displays to consist of the same product that is simply branded and packaged in different ways. An example of this is candy with all of its various brands. Build A Box offers a range of POP display options that will satisfy any need that you have. 

POS Displays

Point of Sale or, POS, displays are to be used for smaller and single-packaged products. POS displays will be found at or near checkout counters or places where purchases can be made. Items on POS displays are usually going to be the last ones bought by the customer because of its location. Customers will have mostly completed their shopping and will add on an item from a POS display as a quick last-minute decision. Our lineup of POS display options are sure to match your ambitions for your next project.

For true sustainable success, retailers need to use both POP and POS displays. Both types of displays with their visual messaging have their strengths that complement one another well. If you’re looking to maximize your retail game’s potential, call Build A Box at (888) 406-1610 or visit our Build page to use our free online configuration tool. Whatever your business’s POP or POS display needs are, Build A Box has a range of customizable options for counter, power wing, pallet, and endcap displays ready for your use. At Build A Box, we’re so intent on making your dreams a reality that we’ll provide you with a free estimate for your next project.