Choosing the Right Packaging for Your Company’s Products

The way that your product is packaged plays a key role in how consumers respond to it. Good custom packaging can elevate your brand value, spread brand awareness, and help earn repeat customers. You can set your Anaheim business apart from the competition by choosing custom wholesale boxes from Build A Box. But how do you choose which custom box option is right for your company’s products? Here are a few factors to consider when choosing which box style is best suited to your company’s needs.

Custom Box Transportation

Your products go through a lot before they get to the customer’s doorstep. Durability is a key element of good packaging design, so you can ensure that the product goes through the postal network and arrives at the customer’s address safely. If your product arrives damaged, you’ll be bombarded with complaints and refund requests that will harm your company’s reputation and cost you money accepting returns and issuing refunds. Box options such as the shipping box or mailer box are best for items that are shipped via generic mail services and will likely pass through a lot of hands before the destination. Their material thickness can be customized with double-wall box strength for added security and durability.

Wholesale Box Materials & Sustainability 

Consumers are more eco-conscious than ever, and they look kindly on businesses who make an effort to be more sustainable. To make your company as eco-friendly as possible, invest in custom wholesale boxes that perfectly fit your product and minimize the use of wasteful packaging. Choosing a custom box size will not only cut down on the amount of cardboard used to create the box, but it will also allow you to eliminate wasteful packing material such as bubble wrap and styrofoam peanuts. Promoting sustainability with 100% recyclable packaging and less excess material is a great way to improve your brand image and impress customers.

Packaging Size & Shape

Being able to choose a custom size for your box also keeps your products more secure. In addition to being eco-friendly, it also aids in protecting the products during shipping. With boxes that are specifically tailored to your product’s size and shape, there’s less extra room for those products to move around during the shipping process. This will keep them better protected and ensure that your customers receive a high-quality product in perfect condition. Products with unique shapes, such as flower deliveries, can also benefit from customized box dimensions that can accommodate extremely long and narrow products.

Custom Box Design & Branding

It’s also important to take design and branding into account before you choose your box style. Mailer boxes, for example, often include double-sided full-color designs for an extra wow factor. Consider what colors, logos, or full-page designs you would like to have printed on your box in order to impress customers and boost brand value. Choosing designs that appeal to your target audience and align with the product’s design is a great way to boost repeat sales and earn loyal, long-term customers.

If you’re an Anaheim business looking to elevate your brand value through product packaging, consider custom wholesale boxes from Build A Box. Our boxes are fully customizable so you can make any design dream a reality, no matter what you’re selling. Choose from a variety of box styles, any dimensions within 200” x 200” x 20”, several material strength options, and endless design possibilities. With Build A Box, you can take your company to the next level of professionalism. Give us a call at (888) 406-1610 today to speak with a design expert or receive a free quote on a custom box order.