When entering a retailer, you’ll likely see either corrugated or permanent displays holding the store’s products. For retailers, choosing between the two displays can be a tough decision. Both types of displays are unique from one another serving different purposes while also speaking to the approach that you want to take for your retailer. However, what exactly are the benefits to corrugated and permanent displays and is one preferable over the other?
Permanent displays, often built from steel, metal, or plastic, is reflective of its name. These large displays are not generally movable and they remain fixed in one position throughout its entire use. The branding of permanent displays will usually remain the same with not many changes occurring because of the difficulty of making structural alterations to the display. A permanent display dedicated to a sports drink will likely remain as is until it’s no longer of use. Retailers will only have to worry over restocking and clearing the display and won’t have to pay too much attention to changing the branding or altering their visual messaging approach.
Corrugated displays, made from cardboard, provide its owners with flexibility allowing for expressions of creativity in the design and marketing approach. These displays are light in terms of weight which makes them fairly easy to shift around and are often for temporary use. Despite this, they can be quite durable. There are several types of corrugated displays differing in shape and size that once again gives you creative freedom. Corrugated displays are useful because its flexibility allows you to customize the branding to your liking. This is especially helpful because the changing of the seasons often requires new marketing for products. You would simply just order new corrugated displays with the new branding wrapped on it. Build A Box offers custom corrugated displays that can beautifully show off whatever product you’re selling.
Whatever type of display intrigues you, Build A Box has it all. Our team of experienced and reliable design experts are ready to help you make your vision a reality. If you’re interested in your own custom corrugated display, call Build A Box at (888) 406-1610 or visit our build page to use our free online configuration tool. Because we’re committed to the success of our clientele, we provide you with a free estimate for a range of quantities immediately.