There are four primary types of displays: end cap floor displays, countertop displays, pallet displays, and stand-up displays. End cap displays sit at the end of the store aisles in high-traffic areas. They heavily feature signage and messaging as well as product showcase space, making them a highly effective tool for reaching customers. Countertop displays are a great option if your business produces a small product that would typically sit next to the point of sale. They help attract impulse buyers and keep your brand fresh in the customer’s mind as they leave the store. Pallet displays are the most efficient and cost-effective way of shipping and displaying your products, as the shipping box can be quickly modified into a retail display. The stand-up display, or cardboard cutout display, is the perfect solution for branding on the go. From trade shows to pop-ups, stand-up displays are durable, lightweight, and mobile.