Custom packaging designs can be a great way to connect with your customers, enhance the end user’s experience, and help generate future business. A bad custom box design, however, can have the exact opposite effect. When working on your design, it’s important that you avoid these common pitfalls that can give customers a negative impression of your business. Fortunately, Build A Box’s expert designers can help you circumvent them entirely if you’re not sure you can do it on your own.
“Measure twice, cut once” isn’t just advice for carpentry. Having your measurements off by a couple of inches can make a box too small to use or so large that it becomes wasteful. Products need to fit properly inside your custom box or else they will move around during transportation, risking damage and requiring void fill to secure them. When you work with Build A Box, we’ll send you samples of your box design for sizing purposes, so that you can be sure that you’re getting the correct dimensions for your needs.
Tying into the previous mistake, wasteful packaging is disappointing for a customer to see. According to a 2017 study done by Cone Communications, 88% of consumers would be more loyal to a company that supports social or environmental issues. It’s very hard to seem supportive of these kinds of issues if your box design requires a lot of bubble wrap, packaging paper, styrofoam peanuts, or other void fill solutions that will end up in a landfill. This kind of wastefulness reflects negatively on your business. Properly designed custom corrugated boxes, however, will ensure that you only need to use what is necessary to safely transport your products. At Build A Box, for instance, we prefer to use custom inserts that are fitted to the products and keep them in place during transit.
It simply isn’t worth it to skimp on packaging. A box with an insufficient wall strength or other design failures can end with both your products and your reputation being damaged. Build A Box’s designers can consult with you on your packaging options and help you find the right balance between resilience and affordability.
Lack of an Emotional Bond
This is especially important for e-commerce companies, which have fewer opportunities to interact on a personal level with customers. The exterior of your custom corrugated boxes should communicate the values and personality of your company and give the customer a sense of the product they’ve purchased before they even open the box. Just like you would with any marketing effort, research your target audience and get a sense of what their expectations and ideals are so that you can create something memorable for them.
Avoiding these common mistakes for custom packaging is the first step in making a great box design. If you’re not sure how to get the rest of the way there, Build A Box can help you. Our online box designer tool is available for you to use, letting you create a free mock-up of the box you need for your business. You can also call us at (714) 660-7933 to speak with one of our expert designers and get a free quote today!