Did you know that 72 percent of American consumers say that product packaging design influences their decision to buy? That’s a significant majority. It’s undeniable that product packaging plays a crucial role in marketing and customer satisfaction, and that only increases each day with the prevalence of social media.
Custom packaging, such as wholesale mailer boxes, can significantly influence buyers and improve brand perception. However, there’s a common (and understandable) misconception that wholesale custom boxes are too expensive to be reasonable investments for small businesses. The truth is, custom mailer boxes are a cost-effective marketing tool, and you can save money in three key areas to make it even more affordable for your company.
Save on materials
Saving money on materials doesn’t mean cutting corners on quality. By being strategic in how you build your custom-printed shipping boxes, you can save money while still ensuring that your products arrive safely and your customers are happy.
Build A Box offers several box strengths and material choices, including 100 percent recyclable kraft cardboard. Often, the most sustainable choice is also a cost-effective choice, so you can even save money while being able to advertise to customers that your packaging is eco-friendly.
You can also reduce material costs simply by making your box dimensions smaller. This reduces material costs, better protects your products in transit and increases available cargo space. It’s an easy way to stay within budget while not cutting corners on quality in any area.
There’s no need to opt for the highest quality and most expensive materials when it’s not in your budget. Instead, work with your box manufacturer to choose a material and box size that will adequately protect your product while remaining within your price range.
Use cost-effective volume planning
It’s not often thought about, but the project details and launch setup can notably affect your final costs. Volume planning refers to details such as setup costs, order quantity, and launch timeline, and effective volume planning can help reduce overall pricing.
For example, small-run projects typically have a higher unit price than large-run projects. This is often because these estimates include the setup cost, which is going to remain the same regardless of your order quantity. Because of this fixed cost, small runs will cost you more per unit. If you want to save money in the long run, go bigger with your order quantity to reduce the per-unit cost. It’s less cost-effective to sell out and order a second run than to place a larger first run to begin with.
Choose the right wholesale custom boxes manufacturer
Where you manufacture your wholesale mailer boxes will definitely have an effect on pricing, so consider this when choosing your box design partner. Factors such as error rate, quality and minimum order quantity will all dictate pricing in addition to their initial estimates, so take these into consideration.
Choose a custom box manufacturer with a long history in the industry and a proven low error rate. This will minimize your chances of receiving an inferior product and needing to re-print your shipping boxes. Companies without a minimum order quantity or that provide a free prototype, like Build A Box, are also a more cost-effective choice.
Although choosing an overseas box manufacturer can be tempting due to their low initial estimates, prices can quickly rise with re-dos, air shipping, supply chain delays and other uncontrollable factors. Choosing a trusted local business with proven quality will give your business a competitive edge while remaining in-budget for your projects.
If you’re ready to invest in cost-effective wholesale custom boxes for your small business, visit the Build A Box website to use our free online box configuration tool. If you need design assistance, call us at (888) 406-1610, and one of our design experts will be happy to help you through the process. At Build A Box, we always strive to make the process of creating wholesale shipping/shipper boxes as easy and hassle-free as possible. That’s why we’ve delivered nothing but high-quality boxes at an affordable rate for more than 25 years.