Building a custom POS display is a necessary investment for any business aiming for sales in a brick-and-mortar retail location. It’s a highly effective way to maximize sales and get new releases in front of customers. Just like with any investment, your custom product display should be built for longevity and maximum return on investment. When designing your next custom POS display, consider these factors to make the most of your cardboard display and help it last as long as possible.
Make Signage Interchangeable
Versatility is the number one priority when creating a custom product display that will stand the test of time. One aspect of that is ensuring that the signage is interchangeable on your cardboard display. This allows you to take advantage of seasonal and promotional opportunities as well as keeping your display looking fresh. While the branding of your display should be permanent, changing out signage is a great way to introduce new products and update messaging without requiring a new POS display and creating extra cost down the road.
Create a Configurable POS Display
Another versatile design feature that will extend the life of your custom POS display is the ability to reconfigure your display. This allows your cardboard display to accommodate new products, new sizes, new marketing approaches, and more. For example, clothing racks can be created with rails, hooks, and shelves that can be changed around as needed. Avoiding obsolescence and extending the life of your custom cardboard display is a key part of creating a custom POS display, and making your display configurable is a great way to achieve this.
Make the Display Mobile
Adding casters is another great way to maximize the versatility of your custom product display. Making your display mobile allows store workers to easily move it around the store, thereby making it more likely that they’ll do so. Giving the retailer more options for display configurations helps ensure that your display gets moved around to different sections of the store on a regular basis, increasing its reach and spreading brand awareness more effectively.
Select the Right Materials
Another effective way of increasing the lifespan of your custom POS display is by choosing durable and long-lasting materials. Heavy foot traffic will inevitably cause wear and tear to your display over time, and a beat-up display is likely to be disposed of by the retail establishment. Choosing materials that stand the test of time will help your custom product display last longer on the floor, and you’ll therefore need to pay for a replacement display less often. Corrugated cardboard is a highly durable display material, and Build A Box allows you to choose the thickness of your display’s cardboard. If you want something durable yet entirely customizable, consider a custom corrugated display from Build A Box.
If you want to optimize your custom POS display for maximum return on investment, trust the experts at Build A Box. For 25 years, we’ve helped Southern California businesses design and create custom packaging for all of their e-commerce and retail needs, from mailer boxes to cardboard displays. Our seasoned design team will work with you to create the perfect display for your business, and then we’ll manufacture it to the highest standards. Best of all, we have no minimum order quantity. If you’d like to get started creating your custom corrugated POP display, give Build A Box a call at (888) 406-1610 or fill out our online contact form today.