Key Factors That Influence In-Store Purchasing

Since the dawn of retail, companies have tried to understand the psychology behind shopping and why shoppers make the purchasing decisions that they do. While there’s no single answer for everyone, there are a few key factors that play into most customers’ purchasing habits. By utilizing these factors, you can better market your products and increase sales in no time.

Packaging

They say don’t judge a book by its cover, but the reality is that a large portion of shoppers take packaging into consideration when deciding to buy a product. Unique packaging that clearly displays what a product is, who it’s made by, and what it will do for the buyer is going to be most effective in informing and converting shoppers. Build A Box offers custom retail boxes as well as custom corrugated displays so every aspect of your product’s retail experience is tailored to you and your target buyer. 81 percent of customers say that they’ve tried something new because the packaging caught their eye, so take that power into your own hands with entirely custom end cap displays and retail boxes from Build A Box.

Price

Another key factor that influences purchasing decisions is the price. Obviously, the more affordable a product is, the more likely that a customer is to purchase it. If your competitor is offering the same product at a lower price, you’re going to lose a significant amount of sales. If you’re able to offer an equal or superior product at a lower price, then you’ll gain innumerable sales and a loyal following. By choosing Build A Box for your custom corrugated display, you can save money on packaging and advertising. This reduction in manufacturing and marketing costs allows you to transfer a portion of that savings to the buyer, making you more competitive and earning you more sales.

 

Brand Awareness

Do you find yourself reaching for name brand products over the store brand? Maybe you used the brand growing up, you’ve heard good things from a friend, or you’ve recently seen a commercial for it. Brand awareness is a major factor in consumer purchasing decisions, which is why investing in custom branded packaging is crucial for any growing business. By getting your logo in stores through a custom end cap display, you can become familiar to shoppers; this way, they may remember your company and purchase products later, even if your display doesn’t catch their eye the first time they see it.

If you want to improve your in-store sales figures, one important step is to invest in custom corrugated displays for end caps and points of sale. Give Build A Box a call at (888) 406-1610 to find out more or use our free online configuration tool to get started with a custom design.