When you discover the freedom you have to be creative with your custom branded boxes, it’s easy for designs to become over the top and out of hand. Although there is nothing wrong with exploring your creativity, there are a few things you want to avoid when it comes to creating your customized boxes.
#1: Hard to Open
Nothing in life should be complicated, packaging included. You want your packaging to keep your products safe, but there’s no need to make it hard for your customers. Easy-to-open boxes mean happy customers! We can guarantee one thing – the faster the customer can get to what they spent their money on, the happier they’re going to be.
#2: Lack of Branding
When you’ve customized a box, there is no reason why it shouldn’t speak to your brand! Branding elements may include adding your logo, colors, messaging, and more. Branding your customized box will make it more memorable, and help build brand recognition amongst your customer base.
#3: Missing the Target Audience
Every company has a target audience, and the customized boxes should tailor to that audience. Think about what will be appealing to your ideal customer. For example, if your products cater to children, the packaging should be colorful, playful, and fun, so kids want to open the box and play with what’s inside! On the other end of the spectrum, products targeted towards older adults may need larger text, so it’s easier to read.
#4: Too Much Extra Space
Remember: smaller boxes mean smaller cost. A lipstick packed in a box triple its size with a bunch of packing peanuts is a waste of space and money! Use the environmentally friendly option and have your box sizes at the minimum necessary size.
#5: Not Being Eco-Friendly
Speaking of being environmentally friendly, many consumers have started to care more about the environment, and they expect brands to do the same. Customers love knowing that their products and their packaging are ethical and eco-friendly.
Here at Build A Box, not only are our boxes 100% recyclable and environmentally friendly, they are easily customizable to your company’s brand and vision. Get started on your customized box today! Give us a call at (888) 406-1610 to get connected with a design specialist.