How Do Custom POP Displays Increase Customer Retention?
Did you know that businesses lose out on more than $75 billion each year due to poor customer service? Delivering a good customer experience is essential in every aspect of your business, and failing to meet expectations can hurt customer retention and, in turn, your company’s bottom line.
Custom cardboard displays are no exception. Customers expect to be wowed at every touchpoint, including in-store end cap display stands. It’s not just about employee-to-customer interaction; if you want to boost customer retention, you’ll need to invest in high-quality custom POP displays for your products.
What customers want in a brand
Shopping is all about emotion. Even if the customer walks into their grocery store with a list of items, they’ll impulsively buy the chocolate bar they’re craving or choose a different brand of detergent based on new and exciting packaging.
Connection is the key to brand loyalty. Studies show that 86 percent of consumers will continue to buy from a brand if there is an emotional connection to it. However, only 30 percent of those surveyed felt that those connections were being made.
If you want to edge out competitors with your custom cardboard display stands, you’ll need to take into consideration what customers look for when shopping. They want convenience, immediacy, and personalization, among other things. How can you achieve this with custom product displays?
How custom POP display stands improve customer satisfaction
Connection at a brick-and-mortar retailer is all about interaction. How often have you been in a store, grabbed a product off the shelf, examined the packaging for information and then added it to your basket or put it back on the shelf based on that interaction?
Allowing customers to interact with your products is the key to a great custom POP display. In fact, allowing it isn’t enough — you need to make it as easy as possible. With customers so spoiled for choice and impatient for instant gratification, even the tiniest inconvenience can turn away a potential customer and push them into the arms of a more easily accessible competitor.
Instead of locking your smartphone product behind a glass case, secure it to your display in a way where the customer can interact with its design and functionality. If you have a new article of clothing, make it the most prominent feature of the display, but surround it with complementary items that enable the customer to easily envision the item in their wardrobe. Whatever you can do to create an emotional connection to the product will help increase your success with a custom POS display stand.
Custom POP display trends to focus on
Creating an emotional connection with an end cap display can be easier said than done. If you’re not sure where to start, discuss POS display best practices with your custom cardboard display manufacturer.
One of the biggest trends in brick-and-mortar retailing is experiential shopping. If you can create a custom display that offers a more immersive experience, you’ll increase brand awareness and customer retention.
It’s also important to make your custom cardboard display as versatile as possible for a range of retailers and seasons. Retail space is extremely limited, so offering design versatility makes your display more likely to remain on the floor in the case of a store remodel or re-design. The smaller, more adaptable and more experiential your custom display is, the higher the chances that it will remain out on the shop floor for customers to revisit.
If you want to not only attract new customers but also improve customer retention, Build A Box can help you create the perfect custom product display for your brand. We make it easy with our online design tool and our team of end cap display design experts, always ready to help you and work one-on-one with your business. To find out more about our custom cardboard display stands, or to receive a free quote for your POS display, give us a call today at (888) 406-1610 or fill out our online contact form. We look forward to hearing from you!