As companies prepare for 2024, packaging designs are poised to take a prominent role in standing out on shelves and conveying brand stories in visually arresting ways. While sustainable solutions remain imperative in a climate-conscious world, aesthetics also come to the forefront. Vibrant colors, bold typography, multi-dimensional textures, and eye-catching graphics tell brand stories while also creating delightful unboxing experiences. Based on innovations already emerging today across industries and early concept work by design firms consulted for this article, the trends below emerge as ones to watch that will define cutting-edge packaging over the next two years.
Upcoming Retail Packaging Trends
Staying updated on the latest trends is key to outpacing the competition. Here are some retail display trends that you should keep in mind for 2024 and beyond.
The year 2024 marks a significant shift in the approach to packaging design, with an increased emphasis on prototypes. Designers invest time and resources into creating detailed prototypes that provide a tangible preview of the final packaging. This allows brands to test functionality, visual appeal, and user experience, ensuring that the end product aligns seamlessly with the brand’s identity and consumer expectations.
Bold, Stand-Out Typography
Typography is taking center stage in product packaging trends for 2024. Brands are opting for bold, eye-catching fonts that communicate their message instantly. Whether it’s a brand name, product description, or a catchy tagline, typography is becoming a powerful visual element. Using vibrant colors and unconventional font styles is helping brands establish a distinctive identity and stand out on crowded shelves.
High-Contrast Surface Graphics
High-contrast graphics are making a comeback, creating visually striking box designs. A play between light and dark elements enhances the overall visual appeal and ensures that the packaging catches the consumer’s eye from a distance. This trend is particularly effective for products that want to convey a sense of luxury or modernity.
Strategic Color Variants
The strategic use of colors continues to be a crucial aspect of box packaging design. In 2024, we are witnessing a shift towards thoughtful color variants that evoke specific emotions and align with brand values. Brands are moving beyond traditional color schemes, experimenting with unique combinations to create memorable packaging that resonates with consumers.
Less is more, and minimalism makes a strong statement in box packaging design. Clean lines, subtle color palettes, and simple yet elegant designs are gaining popularity. This trend not only contributes to a sophisticated aesthetic but also aligns with the growing consumer preference for sustainability.
Bold Shapes and Energetic Color Choices
Geometric shapes and vibrant color choices are injecting energy into box packaging designs. Brands are embracing bold, unconventional shapes that not only catch the eye but also convey a sense of dynamism. Coupled with energetic color choices, this trend is ideal for products targeting a younger and trend-conscious audience.
Multi-Face Wrap-Around Design Elements
Breaking away from traditional packaging norms, multi-face wrap-around designs are gaining traction. This approach allows brands to tell a cohesive story across different sides of the box, creating a 360-degree visual experience. Consumers are drawn to the interactive nature of these designs, providing them with a unique and engaging unpacking experience.
Organic Earthy Charm
In line with the growing eco-consciousness, packaging designs inspired by nature are becoming prevalent. Earthy tones, botanical illustrations, and organic textures add a touch of natural elegance to box designs. This trend appeals to environmentally conscious consumers by communicating a brand’s commitment to sustainability.
Complementary Illustrative Elements
Illustrations are taking on a more prominent role in box packaging design. Brands are incorporating custom illustrations that complement the product, creating a visually appealing narrative. These unique visuals help establish a brand’s identity and enhance the overall aesthetic appeal of the packaging.
Cheeky Throwback Inspiration
Nostalgia is a powerful marketing tool, and in 2024, box packaging is embracing cheeky throwback elements. Brands are drawing inspiration from retro designs, incorporating vintage fonts, patterns, and color palettes to evoke a sense of nostalgia. This trend not only resonates with a broad audience but also adds a touch of authenticity to the packaging.
Playful Use of Pattern
Patterns are making a playful comeback in box packaging design. Whether it’s geometric shapes, abstract art, or intricate patterns inspired by cultural motifs, the use of patterns adds depth and visual interest to the packaging. This trend allows brands to create a memorable and unique identity that sets them apart in the market.
Sustainability is no longer a buzzword but a core consideration in packaging design. In 2024, brands are prioritizing eco-friendly materials for their boxes, showcasing a commitment to environmental responsibility. Recycled cardboard, biodegradable inks, and minimalist designs contribute to reducing the environmental impact of packaging.
Strategic Use of Texture
Texture is emerging as a sensory element in box packaging design. Brands are exploring different tactile experiences, incorporating embossed patterns, raised textures, or matte finishes to create a memorable touchpoint with consumers. The strategic use of texture enhances the overall perceived value of the product and adds a layer of sophistication to the packaging.
Leverage the Latest Product Packaging Trends With Build-a-Box
Using the latest retail display trends is key to attracting the eye of new customers. Partnering with the right box design and manufacturing provider is vital for getting the right packaging for your needs. The Build-a-Box team takes pride in working closely with our partners to find the right packaging solutions for their needs, including:
Contact us today to learn more about the latest product packaging trends and how your business can leverage them to enhance the buying experience for customers.