Creating a custom POP display can be a complex process if you aren’t paired with the proper custom packaging manufacturer, and there are a lot of opportunities for things to go wrong. When you’re investing so much time and money into a project, you want to make sure it turns out perfectly the first time, or it could seriously affect your bottom line.
When creating a custom product display for the first time, keep an eye out for these four common problems so you can avoid them, fix them and protect your return on investment.
1. Your test product isn’t secure enough
Have you ever tested out a phone or camera that’s physically attached to the retail display? Maybe you’ve seen attached prototypes that model the look and feel of the product rather than the functionality. These test products are very common in specific sectors of the retail industry, and they’re a great way to encourage customers to engage with your product.
However, you need to ensure that this attachment mechanism is secure to prevent shoplifters (or to just prevent your brand from looking cheap). When you receive the prototype of your custom POS display, check that the tethers and locks on your display stand are both secure and visually pleasing. If they aren’t, you’ll need to fix this before finalizing your printing run to make sure your products stay secure and profitable.
2. You cut corners on material quality
When you’re investing so much money into the launch of a product, it can be tempting to cut corners in certain areas to save money. However, cardboard display stands are not an area to skimp on. These consumer-facing marketing materials will be directly handled by the customer, so if they notice it to be cheap or flimsy, it could hurt sales and brand perception.
Your custom display stand manufacturer will have a range of materials to choose from, including recyclable corrugated cardboard. While you don’t need to go all out with the most expensive material available, work with your manufacturer to decide on a display material that meets your needs and looks high-quality while remaining within your budget.
3. The color is a little off
Colors can naturally vary from one medium to another. What looks like one shade on your computer might look slightly different on someone else’s computer, let alone a printed cardboard display stand.
However, your logo and brand colors are crucial to get right, as they’re a core part of your brand identity. Make sure you compare your final prototype to your official logo file to ensure the colors have been translated correctly. If your manufacturer can’t get that exact shade for your logo, then you may need to consider finding a new manufacturer that can get the job done.
4. You missed your retailer’s deadline
It’s common to have a strict deadline for when your custom POS display needs to be distributed to warehouses or retailers, and there’s no room for error. If you miss this deadline, more often than not, you’ll lose your spot within the store, wasting money and missing out on hundreds or thousands of valuable potential customers.
To avoid this, it’s crucial to work with a custom display manufacturer that you can trust. Working with a reliable, verified local business that will handle every step of the manufacturing process will not only help reduce production errors, but will also help ensure that they meet your hard deadlines for each project. Some display designers, such as Build A Box, even offer local delivery to eliminate the uncontrollable variable of shipping, as well as its additional time and expense.
If you think you’re ready to tackle designing a custom POP display, contact the Build A Box team today. We pride ourselves on providing high-quality, fully customizable, fully recyclable product displays for businesses across any industry. Whether you know exactly what you want or need help from one of our design experts, we’re here for all your custom packaging needs. Give us a call at (888) 406-1610 or fill out our online contact form to find out more about your design options or to receive a free quote today.