A custom display is the perfect way to claim your own space inside your third-party retailer. Point-of-sale displays are incredibly versatile in both design and functionality, allowing you to market your product effectively and spread brand awareness. The possibilities are virtually endless with custom corrugated displays, but here are the top four variations available from Build A Box.

Different Types of Custom Displays

Understanding the diverse range of custom retail displays is essential for retailers looking to highlight their merchandise effectively. Each type of display offers unique benefits and is tailored for specific retail applications.

Floor Displays

Custom floor displays are designed to promote large items or seasonal products. They can be strategically placed to guide customer flow and enhance the visibility of the merchandise. Their impactful presence can create focal points throughout the store, capturing shoppers’ attention.

Counter Displays

Often found at the checkout area, counter displays are perfect for impulse purchases or promoting small, high-margin products. Custom counter designs can seamlessly integrate with branding efforts and serve as an effective tool in product promotion strategies.

Endcap Displays

Endcaps are vital for showcasing promoted items in high-visibility areas at the ends of aisles. They can be customized to reflect thematic or promotional sales campaigns, making them a dynamic fixture in retail environments.

Interactive Displays

With the rise of experiential shopping, interactive displays have become a go-to method for engaging customers. These displays are custom-built to not only educate consumers about the products but also to encourage interaction, enhancing the overall shopping experience.

Pegboard Displays

Pegboard displays are versatile and cater to a varied selection of merchandise. Their customization allows them to adapt to different retail spaces and product display needs, making them a versatile option for many retailers.

Dump Bins

Dump bins are an effective solution for displaying clearance items or housing bulk products. Custom-designed dump bins stand out on the shop floor, drawing shoppers attention.

Shelf Talkers

Shelf talkers act as silent salespeople, drawing attention and providing product information directly at the shelf level. They are essential tools for highlighting specific merchandise or promotions.

Point-of-Purchase (POP) Displays

Custom POP displays are pivotal in enhancing product visibility right at purchase. Their tailored design can significantly impact customer decision-making and improve product lift.

Window and Glass Displays

Window and glass displays create captivating storefronts that lure customers into the store. They are a critical aspect of the store’s facade and can be customized to embody the essence of the brand and its products.

Literature Holders

Custom literature holders give customers easy access to additional product information, offers, and branding materials. Their design and placement are key to integrating them effectively into the retail space.

Custom Display Cabinets

Showcasing premium products effectively, custom display cabinets exude exclusivity and sophistication. The design of these cabinets is crucial in illuminating the merchandise and drawing the eyes of discerning customers.

Brand Signage

Custom brand signage is a powerful communicator of the brand’s message. Thoughtfully designed signage creates a lasting impression and maintains a cohesive brand image throughout the shopping journey.

Kiosk Displays

Kiosk displays function as independent selling points for malls and expansive retail areas. They offer brands a space to create a custom, branded experience in a busy retail environment.

Seasonal Displays

Seasonal displays are key to capitalizing on peak shopping periods. Custom designs align with shopping trends and seasonal themes, attracting customers and creating a festive shopping atmosphere.

 

 

The Impact of Custom Retail Displays on Sales

Custom retail displays are not merely aesthetic additions to the store environment; they are crucial in captivating customer interest and influencing purchasing decisions. Studies and practical experiences have repeatedly highlighted how tailored retail fixtures can significantly boost sales figures. In this section, we’ll delve into the evidence and explore strategies for gauging the effectiveness of these marketing tools.

Evidence of Sales Growth through Custom Displays

Several case studies testify to the potency of custom retail displays in driving sales. For instance, a well-known beverage company reported a staggering 24% increase in sales after implementing custom cooler displays in stores. These displays, designed to stand out and resonate with the brand’s image, made the products more visible and accessible, encouraging impulse purchases.

Another example involves a major cosmetic brand that introduced an interactive display allowing customers to sample and test products. This hands-on experience led to a remarkable 40% upsurge in featured item sales. These instances underscore the direct correlation between thoughtfully designed custom retail displays and enhanced sales performance.

Measuring the Success of Product Display Boxes

To accurately measure the success of custom retail displays, retailers must adopt a mix of quantitative and qualitative metrics. Key performance indicators (KPIs) such as sales lift, conversion rates, and customer engagement levels are pivotal quantitative measures. These can be tracked through point-of-sale data and in-store analytics tools which monitor customer interaction with the displays.

Customer feedback and observational studies also offer insights into how displays influence shopping behavior. Retailers can use surveys and direct customer interviews to gather opinions and observe how shoppers navigate around the displays. This dual approach lets retailers fine-tune their custom displays for maximum impact and ROI.

Build a Box: Offering Custom Display Boxes for Wholesale and Retail Needs

In today’s oversaturated marketplace, it’s not enough to just have a beautiful product. Your retail displays need to be just as eye-catching as the item they contain in order to most effectively capture the potential customer’s attention and turn them into a sale. Working with Build A Box allows you to customize a retail or wholesale display that meets your needs.

Contact us today to learn more about our custom display options.