The Benefits of Custom Boxes for Small Businesses

November 30 is the 10th annual Small Business Saturday, a day where American consumers are encouraged to support their local small businesses. It can be difficult to sustain a small business and stand out in such a saturated marketplace. However, there are several steps you can take to invest in your business within budget and help it stand out to consumers. One such step is creating custom boxes for your products. Custom wholesale boxes are great for shipping or displaying products, and they have a wide range of benefits for your small business.

Spread Brand Awareness

Custom boxes aren’t just a way to store and ship your products; they’re also an economical advertising opportunity. Dozens, if not hundreds of people see your box as it makes its way to the final customer. With a custom wholesale box from Build A Box, you can utilize this space on the outside of the box as advertising space, familiarizing people with your company’s branding. The more that people see your logo and company name, the more familiar it will be to them and the more likely they are to use your company in the future. This will allow you to combine two expenses into one and save money by marketing with Build A Box custom boxes.

Improve Brand Perception

It’s not enough just to have people recognize your brand. With so many small businesses in the marketplace, you also want to ensure that your brand has a clear positive association with consumers. According to 68 percent of consumers, custom packaging makes a brand seem more upscale. According to 61 percent, custom packaging gets consumers more excited about receiving their products. By customizing your wholesale boxes with high-quality materials and stunning logos, you’re elevating the customer experience and improving their perception of your brand. This will help you gain more customers through word of mouth and good reviews, as well as earn more repeat sales from satisfied customers.

Protect Your Product In Transit

Another benefit of custom boxes for small businesses is the ability to customize the dimensions of your box to perfectly fit your products. You want to ensure that your products are well protected during transit so that you can keep your customers happy, and there’s no better way to do so than with custom boxes. If your product arrives damaged due to excess space in the box, you’ll receive complaints and refund requests from customers that will not only damage your reputation but also hurt you financially. Having to process refunds, send new products out, or risk angering customers can take a toll on your company and hurt its chances of success. Make sure that your product gets there safely and your customers are always happy with the benefits of custom wholesale boxes from Build A Box.

If you’re ready to invest in your business’s success and help it grow, try custom wholesale boxes from Build A Box. Our boxes are fully customizable so you can make any design dream a reality. Choose from a variety of box styles, any dimensions within 200” x 200” x 20”, several material strength options, and endless design possibilities. To speak with a design expert or receive a free quote on a custom box order, give us a call at (888) 406-1610 today.