Have you ever wondered why IKEA is blue and McDonald’s is red and yellow? Why is Apple white, and why is Starbucks green? These choices aren’t random. Branding colors are selected intentionally to convey a certain emotion and message to the consumer. This intentional use of color can be found throughout all marketing materials, from […]

Impressing your customers is a crucial aspect of any business, whether you’re selling products in-store or online. Custom boxes are one way to catch the customer’s eye, but the special touches shouldn’t stop at the outside of the box. Custom inserts will take your packaging to the next level by better protecting the item in […]

Building a custom POS display is a necessary investment for any business aiming for sales in a brick-and-mortar retail location. It’s a highly effective way to maximize sales and get new releases in front of customers. Just like with any investment, your custom product display should be built for longevity and maximum return on investment. […]

Most of our customers understand the basics of the custom box design, but we find out that there’s a lot more hesitation and misunderstanding when it comes to creating a custom product display. Whether our customers believe that a POP display wouldn’t suit their business or they think they can’t afford it, there are dozens […]

If you’ve decided that you want to elevate your retail presence, you may have begun brainstorming a design for custom cardboard display stands. A custom POP display can increase product visibility, spread brand awareness, and offer significant ROI. That’s why thousands of businesses invest in custom endcap displays using local POP display companies. But once […]