How Branded Retail Boxes Help Sell Your Product

As an Anaheim business trying to sell any sort of product, you need to ensure that you stand out from the competition. Consumers make purchasing decisions quickly, especially in stores, and immediate impact is necessary to earn that purchase. With custom retail shipper boxes from Build A Box®, you can create eye-catching custom designs that will impress consumers and help you make more sales based on your product’s professional appearance. 

Grab the Customer’s Attention

Consumers spend an average of just 2.6 seconds looking at a particular product, so your packaging needs to make a quick and powerful impact. Custom branded retail boxes grab the customers attention and make you stand out from competitors. Let them know who you are and what you’re selling by designing your custom boxes with colors and logos that are distinct to your business and will become recognizable to the consumer with repeated sightings. Additionally, product packaging is the face of your brand. It conveys who you are as a company, what the product is, what it will do for the consumer, and why they need it. If you’re using generic packaging, none of this information will be quickly conveyed to the customer, and they’ll instead choose the product that makes that information more readily available. 

Cater to Your Demographic

Custom retail shipper boxes also allow you to create designs that will be most appealing to your target demographic specifically. Choose distinct colors and fonts that reflect your business’ tone and appeal to your core demographic most. For example, a product targeted to men may be sold in packaging that features bold or dark colors and thick, sans serif fonts. Products marketed to women, on the other hand, will likely feature serif or script fonts and lighter colors such as white, pink, and pastels. While this is not a steadfast rule, tailoring your retail box’s fonts and color palettes can be a powerful marketing tool that helps get your product into the hands of your target customer.

Fit Your Product Perfectly

Generic boxes tend to be sold in a small range of standard sizes, so companies with uniquely-shaped products may find themselves needing a box with custom dimensions. Customized boxes allow you to decrease the cost of production by reducing the amount of plastic, bubble wrap, and other packaging materials you would normally need to prevent your product from moving around and getting damaged. Custom retail boxes are an economical solution that will help you save money while promoting your brand image. It also allows you to minimize your environmental impact by cutting out excessive materials, which is excellent for the environment and your company’s reputation.

If you’re ready to elevate your retail displays and make your products stand out on the shelves, consider custom retail shipper boxes from Build A Box®. We make ordering custom boxes easier than ever with our free online configuration tool. Just input your desired dimensions, strength, and design, and we’ll get back to you with a free quote for your needed quantity. If you’d like more information or guidance on design possibilities, give us a call at (888) 406-1610, and we’d be happy to help in any way we can.