How Can Custom POP Displays Improve Upselling and Cross-Selling?

Have you ever been encouraged to buy a larger phone with more storage when browsing for a new device? Have you ever been asked whether you want to buy a protective case to go with your new phone? These are common examples of upselling and cross-selling, respectively. Upselling and cross-selling likely happen to you every day, or at least every time you shop. They’ve become subtle cues now that they’re so deeply integrated into our every shopping experience, but they’re an essential aspect of marketing in any industry. If you’re a small business wanting to boost sales, taking advantage of upselling and cross-selling opportunities is a must. By investing in a custom product display that assists you with the process, you can make sure that you’re not missing out on valuable revenue.

What are upselling and cross-selling?

Upselling is a sales technique in which the customer is persuaded to buy something better (or more expensive) than the item they originally intended to purchase. This can be super-sizing a fast-food meal, upgrading a cell phone or adding leather seats to your new car. Cross-selling is the practice of selling an additional product to the consumer, often one related to the item they’re intending to purchase. For example, if you’re planning to buy a new digital camera, your salesperson may try to cross-sell a memory card, additional lenses, or a kit to go with the camera. One of the most common instances of cross-selling is the products advertised in Amazon’s “frequently bought together” section. Both techniques can be highly effective at encouraging additional purchases or premium purchases, which boost the company’s revenue. If you can take advantage of these lucrative sales tactics through corrugated cardboard display stands, you can significantly increase your profit each year.

Endcap displays can suggest add-ons

Custom endcap displays can be configured to direct the consumer’s attention a certain way, whether toward an upgraded, premium product or a related product that would complement another. Because of this, cardboard display stands are highly effective for suggesting add-ons and both upselling and cross-selling. By positioning related items next to the featured product, you can encourage additional purchases and direct the consumer’s attention toward other items they might be interested in.

Corrugated display stands encourage impulse buying

One of the most effective uses of a custom corrugated display is to encourage impulse buying. Strategically placing your corrugated POP display at the point of sale or on the way to the register will encourage shoppers to pick up unnecessary items as they’re waiting in line to check out. Think of the candy, gum, drinks and magazines almost always located in the grocery store checkout line. You’ve likely purchased one of these while waiting in line because you saw it at the moment and bought it on a whim. Encouraging shoppers to purchase items that they weren’t originally planning to buy is a highly effective form of cross-selling that can be achieved with custom corrugated cardboard display stands.

Custom product displays offer customer education

Why is the more expensive phone model better than the cheaper one? Why do shoppers need this screen protector to go with their new device? With custom endcap displays, you can share all of this information with consumers by printing it directly on your display stand. Your corrugated POP display can clearly and concisely convey the features and benefits of an item without the need for a salesperson. You can direct readers to your website, include testimonials from satisfied customers, or even include samples such as material swatches. Educating your consumers with a custom product display is a great way to upsell and cross-sell without needing to have a sales representative nearby at all times.

If you want to take advantage of every opportunity for extra revenue, upselling and cross-selling by utilizing custom cardboard display stands is a crucial marketing tactic. To get started building your custom corrugated display, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for various quantities. No minimum order quantity is required!