The power of visual impact cannot be overstated. In a brick-and-mortar retail setting, where your item is placed, how it’s showcased, and what products are near it are all influencing factors on whether or not you make a sale.
Because of this, you need to optimize your custom POP display to best showcase your products and make them as enticing as possible to shoppers. By following these simple tips, you can utilize your custom display stands to not only hold your products but actively drive sales.
Understand Your Product
The first step to creating an optimized corrugated POP display is to thoroughly understand your product and how it fits into its retail environment. If you’re selling an everyday staple, such as a food item, ensure that your messaging is clear and concise, emphasizing what makes you different from similar competing products. If your product is a hobby, luxury good, or another item indicative of a lifestyle choice, aspirational imagery or designs that tell a story will draw consumers in more effectively and help them envision what their life could be like with your product in it.
Think About Shelving
Shelving is a crucial but oft-neglected aspect of custom endcap displays. How many shelves you have, where they’re located, which items are placed on which shelves, and what type of shelving you use are but a few things you need to think about when crafting your custom POP display.
Here are some other questions worth asking yourself:
- Is your shelving visually appealing?
- Does it direct the consumer’s eye to the target products?
- Does it fit the allotted space?
- Does it represent your brand?
Make sure that your shelving makes sense with your brand and products, and give each product the space to breathe. Don’t overcrowd your cardboard display, and make sure it’s well organized so shoppers can easily find what they’re looking for. All of these things enable shoppers to more easily purchase your products, making them more likely to purchase.
Remember Less Is More
Along the same lines, remember that less is more when creating custom endcap displays. It’s easy to overdo it when you’re trying to make as much visual impact as possible. However, simplicity can often be the most striking design tactic of all.
If you over-design your custom POP display, you can end up with too much noise that overwhelms the consumer and turns them away. Shoppers want to find the information they’re looking for within just a couple of seconds, and if they end up confused, they’ll likely end up buying something else.
Rather than jamming in as much messaging as possible, follow simple graphic design principles to create a stunning cardboard display that still conveys all the necessary information. And if you’re not sure where to start with design, Build A Box has a team of expert custom display designers that can help bring your vision to life.
To get started building your custom corrugated display, check out Build A Box’s online design tool, where you can quickly and easily create the custom POP display of your dreams. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for various quantities. No minimum order quantity is required!