Build a Box - Custom Boxes | Why Custom Packaging Matters

Why Custom Packaging Matters

If you’re a business owner, you do everything you can to provide the best possible products to your customers at fair prices. But does the packaging you use for your products have the same priorities? E-commerce retail has made almost every market imaginable more competitive, as customers have more options available to them with each passing day. This means that small details can help your products excite consumers and make you stand out from the pack. In the world of e-commerce, a custom packaging design for your products from Build A Box can be that detail that elevates you above your competitors. 

Packaging design is vital because it can help build meaningful customer relationships. If you’re an e-commerce company, you don’t have many chances to interact directly with your customers. Most, if not all of your communication will be online, which can leave interactions feeling impersonal and force you to work harder to make your customers feel valued. The moment that your product arrives at a customer’s home needs to feel important, like receiving a gift. Studies have reported that 78% of consumers are more likely to trust a brand that creates custom content compared to brands that don’t. A custom box is key at this moment for making a favorable impression; anything that has clearly had more thought put into it than a plain box will communicate that your business cares, even before the buyer opens it to see what’s inside.

Another important reason to invest in custom box design is that appearances matter in a consumers’ decision-making. Humans are, by nature, visual creatures that rely on appearances for making choices. Where a plain, unadorned package often communicates disinterest and apathy, a custom box can provide the initial information that goes into forming a positive first impression. A custom packaging design can help present your business’s value in a clear, concise visual pitch that suits today’s short attention spans. 

Build a Box - Custom Boxes | Why Custom Packaging Matters

An important thing to remember is that custom packaging isn’t just an aesthetic choice, but a practical one as well. If you choose substandard packaging that causes your products to arrive damaged, stained, or leaking, then that customer is going to have a bad impression of your company. Proper custom boxes that are resilient and protect your goods can help prevent return and refund requests, boosting your profits. Sustainability is also a key consideration; according to studies run by both the State of the Packaging Industry Report and Dotcom Distribution, roughly 57% of consumers consider recyclability an important consideration when shopping. If your brand espouses sustainability and being environmentally aware, using recyclable packaging can help show that you practice what you preach. Build A Box’s custom boxes are made from 100% recyclable cardboard, meaning you don’t have to worry about your packaging ending up in a landfill after your customers are done with it.

If you’re interested in creating a custom packaging design for your business’s products, come to the professionals at Build A Box. We provide a wide range of custom boxes, from shipping boxes to literature boxes to retail display trays, with an online configuration tool that lets you design your box to the exact specifications you need. If you’re not sure what exactly you need, our team of experts can work with you to create the perfect box design for your products. To get started, you can use our free online configuration tool or give us a call at (714) 660-7933.