4 Common Retail Display Design Mistakes & How to Avoid Them

If you’ve realized the many advantages of building a custom display for your retail products, then you may be ready to start designing. However, it’s crucial that you take the time to think through your POP display design so that it can deliver the most effective result and the highest return on investment possible. If you’re ready to start making your corrugated POP display, make sure that you avoid these common retail display design mistakes.

Mistake #1: Not Having a Cohesive Design

The human mind naturally seeks out systems, patterns, and order. Designs that are aesthetically pleasing to the human eye will naturally make customers gravitate toward them over other, less cohesive displays. In order to make your display as appealing as possible, choose one color scheme to use throughout the display, with a concise selection of colors and consistent branding that doesn’t appear cluttered or overly busy. In addition, avoid including too many different racks, shelves, or materials, as this can create a cluttered look and overwhelm the customer, deterring them from purchasing.

Mistake #2: Having a Disorganized Display

Similarly, you should avoid having a custom product display that is disorganized. No matter how cohesive the color scheme is or how well-thought-out the design may be, a disorganized display will seem random and unfocused, which will likely dissuade customers from approaching. To avoid this, make sure that you group products together in a way that makes sense and looks cohesive. Offer product grouping by category, display similar items together, and leave space around the displays. Design the POP display in a way that clearly draws attention to the most important products; customers are more receptive to a layout that directs them a certain way.

Mistake #3: Displays that Take Away From the Product

While you should spend time making sure that the display itself looks nice, the most important function of the display, at the end of the day, is to make sure that the products look their best and grab attention. Displays that are too flashy or showy can detract from the overall retail experience and distract customers from the product they’re meant to buy. To avoid this, choose custom display designs that are tasteful but subtle. The display should complement and enhance the product rather than taking attention away from it.

Mistake #4: Variety of Products (or Lack Thereof)

Another key component of POP display design that you need to master is the balance of products. While this may not seem like a significant factor in purchasing decisions, the types, amounts, and placements of products can actually correlate to product quality in the customer’s mind. Too many of the same products or too few products can signify a lack of variety, which will stop the customer’s interest in its tracks. On the other hand, having too many products on display can create clutter and overwhelm the customer, causing them to move on to a more aesthetically pleasing display. To strike the right balance, provide reasonable variety in your product selection, but utilize different shelf sizes and placement options to prioritize certain products. Display key products more prominently, and make sure not to overwhelm the shopper with too many options.

If you’re ready to create the perfect corrugated POP display for your retail products, but you’re not sure where to start, Build A Box can help you with all of your custom product display needs, from initial design to final manufacturing. If you already know what you want, you can use our quick and convenient online design tool to get a free quote. If you need a little more design assistance, you can give us a call at (888) 406-1610, and a member of our team would be happy to help you finalize your perfect custom cardboard display.