When it comes to creating a custom POS display, many companies think that bigger is always better. The more colorful, the more heavily branded, the more attention-getting, the better…right? However, bigger and showier doesn’t necessarily mean more effective.

When creating a custom corrugated display, you’ll need to balance features with cost to secure a return on investment. The best retail displays are simple but effective, maximizing profits and ensuring success. Here are our top three recommendations for POS display type:

Counter Display

If there’s one custom POS display type that epitomizes “simple but effective,” it’s the counter display. Countertop displays are incredibly effective because they take advantage of people’s more vulnerable shopping habit — impulse buying. The desire to browse while bored in line, combined with the urgency of being up next at the checkout, often results in impulse purchases big and small, which make POP displays some of the highest converters.

On top of that, countertop displays are some of the most simple and cost-effective in design because they need to be kept compact. There’s limited retail space at and around the register, so any cardboard display stands must be small enough to fit on a countertop amongst other merchandise. As long as your design is eye-catching and functional, a simple counter display can be incredibly effective.

Pallet Display

If you have large products that will need more floor space than a counter display can even begin to provide, the pallet display is your best choice. From pet food to cleaning supplies, pallet displays can handle it all, thanks to their interior support structures and merchandiser trays. Pallet displays can even be stocked and shipped in one piece, so your products are beautifully displayed as soon as they hit the shop floor.

Pallet displays can be customized just like any other custom corrugated display type, but their dual functionality (shipping and displaying) makes them simpler than other display types. They can hold products big and small, and the shelving can be easily customized to accommodate whatever you need, making them one of the most versatile display types on the market.

Endcap Display

If you can’t decide between the convenience of a counter display and the functionality of a pallet display, an endcap display might be the right choice for you. Endcap displays perfectly combine these two attributes, which is why they’re one of the most popular and well-known custom product display types in the industry.

Endcap displays take advantage of stores’ high-traffic areas, making them a valuable tool. They can be customized to include hanging racks, shelves, inserts and more for a completely bespoke arrangement that grabs attention. If you create an interactive and engaging endcap display design, you can see a significant return on investment right away.

If you’re ready to make a big impact on the retail market, trust the experts at Build A Box for your custom POS display needs. We pride ourselves on providing high-quality, fully customizable, fully recyclable product displays for businesses across any industry. Whether you know exactly what you want or need help from one of our design experts, we’re here for all your custom packaging needs. Give us a call at (888) 406-1610 or fill out our online contact form to find out more about your design options or to receive a free quote today.