4 Surefire Signs of Good Custom Packaging

The right packaging is key to attracting and retaining customers. In addition to being a functional necessity for shipping products, packaging also serves as a marketing tool and should be optimized to reflect that. 

Custom boxes are becoming a necessity in the modern marketplace, especially as social media unboxings and word of mouth are becoming increasingly important forms of marketing. If you want to make your custom wholesale boxes as cost-effective as possible, designing them for maximum ROI is a must. Here are four surefire ways to make your custom packaging eye-catching and effective.

1. It’s Easy for Your Customers to Use

When it comes to designing custom boxes, it’s all about striking the right balance. One aspect of this is packaging weight and size. Custom packaging that’s too heavy and bulky can inconvenience the customer, deterring them from repurchasing. On the other hand, packaging that’s too light can feel cheap and raise questions about the security of the products inside during transit.

When designing custom corrugated boxes, think about what box design will be the easiest and most convenient for users to handle. Many companies choose mailer boxes because of their luxurious self-closing design, while others prefer the versatility of a shipping box with custom inserts. Think about the cardboard thickness and dimensions as well as box type to create the most easy-to-use packaging design for your customers.

2. It’s More than a Box – It’s An Experience

Creating an experience for customers, even in something as simple as a product unboxing, has never been more crucial. Experiential marketing has skyrocketed in recent years, and companies that want to stay ahead need to invest in custom packaging that creates memorable experiences for customers.

Think about how you want consumers to feel as they open their packages. What message do you want to convey? Think about the ways you can convey this, including exterior branding, interior branding, custom box shapes, custom inserts and more. Ask your custom packaging manufacturer for advice and recommendations for your one-of-a-kind custom printed boxes.

3. It Reduces Your Carbon Footprint

Sustainability is important to consumers, and where they put their money is increasingly influenced by corporate values. By opting for eco-friendly materials and sustainable packaging choices, you can create an additional selling point for potential customers and earn brand loyalty.

Build A Box uses 100 percent recyclable corrugated cardboard for all custom packaging designs. You can also choose from eco-friendly materials such as biodegradable void fill and soy-based inks. In addition, utilizing custom dimensions for your packaging allows you to fit products more perfectly, reducing void fill as well as transit costs and carbon emissions. Maintain the highest standard of quality for your custom packaging while showcasing your brand values with eco-friendly custom wholesale boxes.

4. It’s Professionally Branded

As stated earlier, custom packaging is an invaluable marketing opportunity. Incorporating branding into your custom boxes will allow you to stand out, draw in customers and boost brand recognition.

According to 68 percent of consumers, custom packaging makes a brand seem more upscale. According to 61 percent, custom packaging gets consumers more excited about receiving their products. By customizing your shipper boxes with high-quality materials and eye-catching logos, you can elevate your customer experience, increase good reviews through word-of-mouth, and earn more repeat sales from satisfied customers. 

If you’re ready to get started designing your custom corrugated boxes, visit the Build A Box website to use our free online box configuration tool. If you need design assistance, call us at (888) 406-1610, and one of our design experts will be happy to help you through the process. At Build A Box, we always strive to make the process of creating custom wholesale boxes as easy and hassle-free as possible. That’s why we’ve delivered nothing but high-quality boxes at an affordable rate for more than 25 years.