Custom POP displays are a highly effective marketing tool for companies with products sold in brick-and-mortar stores. However, they can be a daunting aspect of your sales strategy if you’re new to the retail world. From benefits to cost and from design possibilities to ROI, there are many questions that our retail clients pose before committing to a custom product display. If you want to gain some expert knowledge before investing in custom cardboard display stands, here are a few facts you should know about corrugated POP displays.
Cardboard Displays Enhance Product Visibility
The number one reason that companies invest in custom endcap displays is that they increase your products’ visibility in the store. Shelves are packed full of colorful products screaming for the customer’s attention, which can make it difficult for your products to stand out. Custom product displays, however, give your brand its own prime real estate away from crowded shelves, where you can more easily grab the attention of shoppers and increase your brand awareness.
Custom POP Displays Increase Perceived Brand Value
Not only do custom product displays increase brand awareness through greater visibility, but they also increase your brand’s perceived value and help you achieve a more professional image. Colorful, customized branding on the surface of your product display will make the customer believe that you’re a high-value company, regardless of how big your operation actually is. Compared to stock cardboard, a customized cardboard display makes your company appear more professional and more successful, motivating buyers to purchase your products over competitors’.
There Are Several Types of Cardboard Display Stands
When you start designing your custom POP display, it’s important that you know the different types of cardboard display stands you have to choose from. There are five main varieties: counter displays, power wing displays, pallet displays, endcap displays, and retail-ready packaging. Each display type has its own benefits and unique purpose, so speak to your Build A Box designer about which option is best for your business’ needs.
Custom Product Displays Offer Versatility
In addition to the five distinct display types, each can be customized to your exact specifications. With virtually unlimited design possibilities, you can bring your brand’s vision to life without cutting corners or sacrificing anything. Choose from various shapes, sizes, functionalities, and full-color graphics for a custom product display that’s entirely unique to you. Build A Box will work alongside you to bring your custom corrugated display to fruition, exactly as you’ve imagined it.
Custom POP Displays Are Surprisingly Cost-Effective
One of the main reasons that companies avoid investing in custom product displays is that they believe it’s too expensive. In reality, custom POP displays are incredibly cost-effective and can usually be created within any budget. When you factor in the impressive return on investment that custom endcap displays can help ensure, they’re one of the best and most affordable marketing tactics available for small businesses. Build A Box doesn’t even require a minimum order quantity, so any size business with any size budget can enjoy all the benefits that custom corrugated displays have to offer.
Armed with this expert knowledge, you’re now well equipped to begin designing your perfect custom POP display. Build A Box makes it easy with our online design tool and our team of custom packaging design experts that are always ready to help you and work one-on-one with your business. To find out more about our custom packaging solutions, or to receive a free quote for your custom product display, give us a call today at (888) 406-1610 or fill out our online contact form. We look forward to hearing from you!