6 Additional Benefits of Custom Wholesale Boxes Besides Branding

One of the most important factors in running a successful business is to have strong branding. A strong brand can convey a company’s personality, its values, and its reputation. If you are looking to have a wider reach and increase word of mouth for your business, it’s vital to establish strong branding and messaging. When it comes to your products, every aspect of the customer experience, including the packaging, is going to be beneficial to your branding. On top of branding, here are six more benefits of creating custom wholesale boxes for your business:

#1 Eco-Friendly Promotion

Consumers are becoming more environmentally conscious and investing in products that make strides to a better world. Build A Box Online is proud to have 100% recyclable customized boxes for all of our clients, down to the custom inserts. Through this mentality, your business can make a difference for both your customers and the planet simultaneously.

#2 Add the Technical Details

If your items are sold in stores and you need critical information displayed on the packaging, custom boxes are the way to go! You can design your box to include the bar code, expiry dates, serial and product numbers, and other relevant product information. Having the details printed straight onto the box will last longer and are less likely to become damaged like a label might be.

#3 Wholesale Prices

At Build A Box, we do not have minimum quantity requirements. That being said, larger quantities allow you to take advantage of our great wholesale prices. Ordering 500 customized boxes may seem daunting, but rest assured, our design experts work with you to ensure the details are accurate before sending designs out to print.

#4 Ease for Retailers

If you’re selling your products at your local Anaheim convenience store, having a custom box design will make it easier for the retailers to sort and organize your products! Retailers receive and stock a wide variety of products from different brands on a daily basis. Customized packaging will ensure your products will be stocked appropriately and won’t get lost in the crowd!

#5 Differentiation

Differentiation goes hand in hand with your business’ branding. You want your brand to be set apart from your competitors. Being different than your competitors will make you more memorable and recognizable to your customers. Imagine your product in a plain brown box. Now imagine it in a personalized custom box with your company name, colors, and logo. What’s the likelihood that your customers pick up the plain brown box over an enhanced box with on-brand design? Not Likely.

#6 Ease of Reordering

Our number one priority here at Build a Box Online is to ensure our clients’ happiness. We know how much easier it is to reorder something you’ve already designed than to start over and do the same customizations again! We’re here to make your life easier when it comes to your custom boxes! No matter where you are in Anaheim, Orange County, or even the world, just let us know you want to reorder, and we’ll get started on it right away!

So what are you waiting for? Get started on your custom wholesale boxes with our proprietary online box designer tool. Build A Box is exactly what you need to get customized branded boxes. We are located in Anaheim, but we proudly serve all of Orange County.  If you have any questions, give us a call at (888) 406-1610.

3 Questions to Ask When Designing a Custom Box for Your Target Audience

Your custom made boxes are an extension of your company’s branding and marketing, so it’s important to make sure that you are reaching your target audience with your packaging. This is a vital step in building your company’s brand recognition.

When your customized boxes are designed with your ideal customers in mind, your product is going to be more memorable to them, which prompts them to be a loyal customer and share it with their friends. Learn more about how customized boxes can grow your brand recognition on our previous blog. But for now, let’s talk about how you can design boxes for your ideal clientele.

Each demographic has a general preference that you can use as a guideline in your designs, and become more likable among the target audience. There are a few questions you may want to ask when designing for your target audience: Who are they? What do they like? And how does your brand relate to them?

There are no right or wrong answers to these questions because no two businesses are the exact same. Retail stores in Anaheim and Santa Monica are going to have different target audiences due to the people in the area and the local popular attractions. Anaheim may be more Disney-oriented whereas Santa Monica may gear towards beach go-ers more. Let’s dive a little deeper into these questions and talk about how you can answer them for your business.

Question One: Who is Your Target Audience?

Take some time to brainstorm what your audience’s demographics are. By categorizing and grouping your ideal market, you will be able to better understand what the audience would prefer out of your custom package. Some common demographics are:

  • Gender
  • Age
  • Ethnicity
  • Location of Residency
  • Occupation & Income
  • Lifestyle
  • Education
  • Relationship Status

You could also target people by what their hobbies and habits are. Your target audience might like to goto the Anaheim Packing House every weekend, go rock climbing, or has a Target addiction. No matter how broad or specific these groups may seem, they all will have a common preference in their products.

Question Two: Generally, What Do These Demographics Like or Prefer?

As mentioned, each group will have a common denominator of what they like, prefer, or need. This common denominator is what you will use to ensure you are reaching your customers in a way that makes them want to invest in your company again. Here are a few examples of how you can design your box to your client’s preferences:

  • Age: Packaging for older adults and seniors may need larger text for their convenience. On the other hand, packaging for young adults can be more “trendy” and modern.
  • Occupation: Those with higher incomes are more likely to invest in more expensive products, and want the feeling of luxury within the packaging. Whereas people with odd jobs (i.e. food scientist, video games tester, or cosmetologist) might like something more fun for the packing instead of luxurious.
  • Location: If your ideal clients live near the beach in Southern California, they are likely to love sunshine, the ocean, and surfing! The imagery of endless summer is more likely to stand out rather than animals on a farm.

Keep in mind that the preferences for the target audience may not be true for every single person in the specific group. Not every Newport Beach resident likes surfing, not every Anaheim resident has a Disney pass and not every 21-year-old likes to spend all their free time partying. These preferences should encompass what the majority of the group likes.

Question Three: How Does Your Brand Relate to Your Ideal Client?

Think about your brand and its personality. How does it relate to your clients’ preferences? If your client is walking down the store aisle, what is going to make them stop and look at your product? For example, if you are in the beauty industry, but your ideal clientele is more alternative, then your design might be less pink and glittery, and more dark and grungey. If you’re a men’s shaving subscription service, your box is probably going to include bold fonts, darker toned colors, and masculine imagery. Ultimately, you’re looking to catch the attention of your ideal customer base with a custom box that relates to their interests.

This may be the trickiest part of the design process because you have to think like your target market. Take a look at your competitors and see what they’re doing. If they have something that you like, take it, twist it, and find a way to make it yours. Just like how you and your business have an ideal client, your customers have an ideal brand. Become that brand.

Those are the three most important questions to ask yourself when designing boxes for your target audience. If you are in need of custom wholesale boxes or a box designer online, you’re in luck! Build A Box is just the tool you need to deliver custom branded boxes. We are located in Anaheim, but we proudly serve all of Orange County. Start building your box today with our online building tool!

 

How to Find the Perfect Designer for Your Custom Box

 

With every amazing custom box and packaging comes a great design, and with every great design comes a creative designer-genius. Finding the perfect designer is more than just posting a job listing online because ideally, you’d want to find a designer that can enhance your brand and its personality. Here’s how to find the perfect artist to design a custom box for you.

First, Figure Out What You Want and Need

Before seeking out a designer, it’s best to discern what you want and need from them. Take some time to brainstorm things about your brand and how your designer can help enhance your brand and carry out your vision. Some questions you may want to think about are; “Who is your target audience/market?”, “What are the goals and purpose of the design?”, “What are your competitors doing and how can you spin it in a way to grow yourself?”, and “What’s your deadline?”

These are all critical questions that your designer will need to know to make your perfect design, and will help you narrow down the list of ideal designers. For example, if your target audience is college-aged students and young adults, a designer who is old enough to be their parents may not have the right creative aesthetics that will properly reach your target. It’d be best to find a younger designer who may also fit this category or a designer who has a lot of experience with designing for this target age group.

Second, Find Your Designer

Now that you know what you want and need from your designer, it’s time to find the best one. This part will be a little difficult because there are countless talented designers in the world. When you look for your designer, make sure you are looking for them on trusted sites and agencies, as you need to be confident and comfortable in their ability to create your vision.

Many outsourced designers can be found through design agencies such as Behance, Dribble, crowdsourcing websites, or through freelancers. Design freelancers can be found on websites like UpWork, Crew, or Fiverr. The best recommendation to narrowing down your list of potential artists is to look at their portfolios and see if it matches your brand and what you want.

Last, Get Your Custom Box

Once you’ve found your perfect designer and finalized your vision for a custom box, it’s time to bring that vision to life with someone who can help you create a product box online! Build A Box is a customized box company in Orange County that is dedicated to the success of our clientele and can help transform your design into a real box!

Our free online tool is easy to use and requires zero obligation to follow through. You can use it anywhere from Irvine to London to Tokyo and all the way around to Fullerton. Send us your design and our custom box experts will assist you to make sure your custom product box is going to be perfect. Once we get the green light from you to make the boxes, we’ll cut, print, and ship the boxes to you! Our standard production time is about 7 to 10 days, but before you know it, your customized box vision will have come to life.

Build A Box’s Client Spotlight: Raw Juicery

Raw Juicery is a juicery based in Los Angeles, with a focus on conscious sourcing and sustainable practices. They have products for any need: detox and cleanse, immunity, beauty benefits, energy, recovery, and so much more. Customers have the option of buying individual bottles, curated packs, or even build their own box full of the juices they want. Raw Juicery began in 2012, and we here at Build A Box have had the pleasure of being their custom box partner for the last five years.

Ryan, the Chief Juice Officer of Raw Juicery, and the company found us online five years ago “as fate would have it,” according to Ryan. Ever since then, Raw Juicery has gotten all of his custom boxes from us. Because Raw Juicery ships to wholesale sellers as well as online e-commerce customers, they need a lot of boxes, each with a different design and size. Their wholesale boxes are standard shipping boxes with a simple logo printing, whereas their e-commerce boxes require special color printers and tremendous attention to detail. Ryan loves to refer customers to us because he believes we are “the most knowledgeable and pleasant to work with box expert(s) in the business.”

We love working with Ryan and Raw Juicery, and we were ecstatic to hear that they love working with us too! When asked why Ryan keeps coming back to work with us, he said, “I keep coming back because we have built a fantastic relationship with Build a Box. I always know I’m in good hands and that I won’t overpay for my box whether I’m reordering or coming with a totally new concept.” This is something we try to achieve with every one of our clients, whether they’ve been working with us for two months or five years. We always want our clients to feel like they’re in good hands.

Something that is very important to Raw Juicery, that we’ve been able to help them with, is creating products that are guilt-free in every way, including their packaging. With our custom boxes, we were able to provide them with 100% recyclable and insulated packaging without the styrofoam. Which helps Raw Juicery abide by their “raw ethos” code.
Ryan continued to say that Build A Box provides “a thorough understanding of our needs and goals for each box or project because each one is so different. We need someone who speaks the language of the box-industry on our behalf and finds us the absolute best solution for each and every project at the best possible cost.”

Working with Raw Juicery for the last few years has been such an honor and we are so grateful to have such an awesome recurring client like them. If you’re looking to do a juice cleanse or help boost your health, we definitely recommend Raw Juicery. Check out their website at https://therawjuicery.com/ and show them some love on their Instagram @rawjuicery.

How To Build A Custom Box

Welcome to Build A Box, the easiest place to design your custom box. Whether you’re looking for custom retail packaging or custom shipping boxes, we can help. Build A Box is a hassle-free box-designing tool that is designed to help our clientele achieve their success. If you’re looking to create your custom box, look no further! This is how you can start on your custom box design.

Step One: Choose a Box Style!

We offer five different box styles, including shipping, mailer, literature, retail, and tray boxes. You can learn about these different box styles on the help center, but for now, we’ll talk about our shipping boxes because they’re versatile and the most common box style for shipping and storage.

Step Two: Build the Box!

Our online box building tool will then ask for the dimensions, strength, and colors of the box. The dimensions are the inside measurements of the usable space, labeled as Length x Width x Depth. The strength of the box determines how much weight it can withstand, which is categorized into four strengths: standard, strong, standard double-wall, and heavy-duty double-wall. You can also choose which box color you prefer: kraft (standard brown), standard white, or premium white.

Step Three: Get Connected With Your Design Expert!

Once our team receives your initial box design, one of our design experts will reach out to you and help with the rest of the design process. Our associates will add their expertise, show different design options, suggest money-saving tips, and help you design the most efficient packaging solution for your box.

Step Four: We Make and Ship Your Box!

After finalizing your custom box design, we’ll make and ship the box to you! Standard production time is between 7 to 10 days after being given approval. Before you know it, your customized box vision has come to life.

Build A Box is committed to bringing our clients high-quality products and top-notch customer service. Our online tool is free to use, requires no obligation, and you can use it anywhere in the world, including Irvine, New York, or even Singapore! If you have any questions about building your customized box, give us a call at (888) 406-1610.

Customized Holiday Shipper Boxes for Your Brand

The holidays are among us and ‘tis the season for boxes. Get your customers excited for your products by simply sending out customized shipper boxes to celebrate the season! Your customized boxes are more than just themed boxes for the holidays. They’re a way for your brand to show its personality while also showing your customers that you care about them.

Shipper boxes are the most common box type for shipping and storage because of its versatility. When it comes to shipping holiday gifts, it’s important to have a strong and sturdy box to hold the precious cargo! Customized shipper boxes are definitely the way to go. Here’s why it’s important to make your shipper box look perfect for the holidays!

Showcase Your Brand’s Personality

How does your business celebrate the holidays? There are a lot of ways you can tie in the holidays with your company’s personality. If your brand is fun and whimsical, you can try designs with elves, snowmen, or other fun characters. On the other hand, if your brand is more refined and elegant, try showcasing snowflakes, ornaments, or a wreath. The first thing your customers will notice about your product is the box that it arrives in. You want to make them feel like what’s inside their box is a gift from you to them.

Suppose your monthly subscription customers are accustomed to getting the same looking box for the first 11 months of the year. Why not surprise them with a subscription box that celebrates the holidays but still maintains your brand’s personality? The box is still relevant to what they are subscribed to while also being festive and personal.

Give the Sense of an Exclusive Limited Edition Item

In addition to showcasing your brand’s personality, the seasonal design of your box can make customers feel like it’s a limited edition or collector’s item, especially if your product is only released for a certain amount of time. The phrases “Holiday Collection,” “Limited Edition,” and “Collector’s Item” give the sense of exclusivity which draws customers in.

For example, a makeup company releases a “limited edition holiday set” featuring makeup colors that are holiday themed. Makeup lovers are going to be drawn to this set because it has the bold red, glittery gold, and frosty blue colors they needed for their upcoming parties! When they open the beautifully designed package labeled “Limited Edition,” they will feel that their purchase was justified and enjoy just that much more.

Extra Shareable and Unboxing Worthy

When you have an impressive customized holiday shipper box, your customers are going to be excited about it and are more likely to share on social media. Every time a customer shares your product on social media or does an unboxing video on YouTube, you’re getting free publicity. Your customized holiday themed shipper boxes are bound to build enthusiasm because it’s more than just a boring brown box with tape. You put thought and intentionality into the custom shipper box design, and your clients will see that and likely repurchase later.

Have you designed your customized shipper boxes yet? Whether you want it for the holidays or the seasons after, we want to help! Start your custom box design with Build A Box by giving us a call at (888) 406-1610.

What NOT to Do with Your Custom Box

When you discover the freedom you have to be creative with your custom branded boxes, it’s easy for designs to become over the top and out of hand. Although there is nothing wrong with exploring your creativity, there are a few things you want to avoid when it comes to creating your customized boxes.

#1: Hard to Open

Nothing in life should be complicated, packaging included. You want your packaging to keep your products safe, but there’s no need to make it hard for your customers. Easy-to-open boxes mean happy customers! We can guarantee one thing – the faster the customer can get to what they spent their money on, the happier they’re going to be.

#2: Lack of Branding

When you’ve customized a box, there is no reason why it shouldn’t speak to your brand! Branding elements may include adding your logo, colors, messaging, and more. Branding your customized box will make it more memorable, and help build brand recognition amongst your customer base.

#3: Missing the Target Audience

Every company has a target audience, and the customized boxes should tailor to that audience. Think about what will be appealing to your ideal customer. For example, if your products cater to children, the packaging should be colorful, playful, and fun, so kids want to open the box and play with what’s inside! On the other end of the spectrum, products targeted towards older adults may need larger text, so it’s easier to read.

#4: Too Much Extra Space

Remember: smaller boxes mean smaller cost. A lipstick packed in a box triple its size with a bunch of packing peanuts is a waste of space and money! Use the environmentally friendly option and have your box sizes at the minimum necessary size.

#5: Not Being Eco-Friendly

Speaking of being environmentally friendly, many consumers have started to care more about the environment, and they expect brands to do the same. Customers love knowing that their products and their packaging are ethical and eco-friendly.

Here at Build A Box, not only are our boxes 100% recyclable and environmentally friendly, they are easily customizable to your company’s brand and vision. Get started on your customized box today! Give us a call at (888) 406-1610 to get connected with a design specialist.

How Customized & Branded Boxes Set You Apart

When it comes to shipping and packaging products, it’s really easy to just bulk order regular brown boxes to package your products. Many business owners think customers only care about what’s inside the box, and although this is partially true, a customer’s first impression starts with the box itself.

Customized boxes are ultimately about one thing: brand recognition. Customers are more likely to invest in products they recognize and trust. For example, when shopping for new tennis shoes, many people will immediately go toward boxes with a Nike swoosh on them or the Adidas stripes because these companies are reputable. Consumers are drawn to the branded boxes they recognize.

Many purchasing decisions are made subconsciously because people stick with what they know. People will continue using a brand until they have a reason not to. This is why brand recognition is vital for companies and why it starts with what people see first: the packaging. Some consumers might not even think twice before picking which product to buy because they will be loyal to the company they are familiar with.

Nike and Adidas are both reputable sports apparel companies that dominate the market. Both brands have loyal customers, and few of those customers probably overlap. The companies have strong branding strategies that allow them to be set apart from each other, and customers are easily able to differentiate between the two by their packaging alone.

So how can you get your customers to be drawn to your products? How practical is it to build brand recognition for your company? The answer is customizing branded boxes is easy with Build A Box, and you could even get started on it right now!

With our online design tool, you can build a custom box with your logo, color scheme, and the quality and strength you need. We also have a team of design experts to help create your perfect branded box if you need something more specialized. Setting yourself apart has never been easier! All of our custom boxes and products are 100% recyclable, making it both environmentally friendly and economical.

Are you ready to strengthen your company’s brand recognition? Get started on a customized box with our free design tool. Have questions? Give us a call at (888) 406-1610. We’d love to help you bring your vision to life.

What Makes Boxes Unboxing Video Worthy?

All across YouTube, Instagram, and all other social media platforms, unboxing videos have become a popular trend. The concept is quite simple: a consumer records the process of opening a package to reveal the box, the packaging, the products inside, and the consumer’s first impression. From Apple products to bridesmaids dresses, there’s something in common about these unboxing videos that make it “unboxing worthy.”

The best “unboxing worthy” packages are designed well and detailed, not just a boring brown box with tape on it. The packaging is an extension of the company’s brand, and if the customers are impressed, then they are more likely to become a returning customer.

Here are some features that the best “unboxing worthy” packages have:

Easy to Open Design

There’s nothing more frustrating when a user can’t open the box! Maybe the box is taped a little too much, or it takes a little more than common sense to figure out how to open it. Whatever the issue is, nobody likes a box that is hard to open. Just because a customized box is different than all other boxes, it doesn’t mean the packages should be harder to open.

Fonts, Color, and Graphics

Regular brown boxes might be cheap, but they’re boring. Notice that there is a lack of popular unboxing videos with Amazon boxes – they’re so dull! Fonts, color, and graphics make boxes more intriguing and adds depth to the package. Many companies will incorporate visuals that are true to their brand or for promotional use with upcoming holidays or seasons.

Use of Space

Overstuffed boxes can lead to damaged products inside. But using a big box for small items is just a waste of space and money. Companies have to think about how the products appear in the box when the customer opens it. The presentation inside of the custom box is just as important to customers, especially when doing an unboxing video.

When companies use customized boxes that are “unboxing worthy,” not only will they have an impressed customer who’ll share on social media, they get free publicity and potentially more customers from the unboxing videos!

Are you thinking about having customized boxes that are unboxing worthy for your company? We can help you design and make the perfect one. Build A Box is here to help. Give us a call today at (888) 406-1610 to get started on your custom package!

Smaller Boxes, Smaller Costs

When it comes to packaging in the retail and e-commerce space, many companies are wasting valuable dollars. Costs are allocated to package filler to keep the items safe during shipping and the price of dimensional weight. These companies are living in a world dictated by stuffing boxes with packing peanuts, and it’s not worth the time or money. If you want to save your company thousands of dollars each ear in shipping costs, you need to consider the benefits of customized boxes.

Customized boxes might seem purely cosmetic at first. It’s easy to think that your company might not need the extra flare. It’s the product that counts, right? Wrong! Custom boxes can offer much practicality! Beautiful packaging, even just the box, has a hugely positive impact on a customer’s experience with your brand and products. Customers feel excited when unboxing a beautifully packaged product, while you get to save vast amounts of money on the cost of shipping.

So how much money are you saving?

Many significant carriers calculate pricing based on dimensional weight or “dim” weight (also known as volumetric weight). Dimensional weight ensures that shipping and freight companies are fully compensated and avoid income losses on lightweight boxes that take up a lot of space. Originally only used for air shipments, “dim” weight has now crossed over into the ground carriers such as UPS to prevent trucks from filling up short of their capacity weight.

What this means for your e-commerce shipping is that whenever you use a box bigger than your product, you’re paying a premium price for the unused space within the box. Fees for wasted space within packages can add up to an additional $8 per package. Customized boxes are the perfect way to eliminate that extra space while also improving customer experience. On average, a custom box for a small product can save you an average of $5 per delivery.

Are you only saving money on shipping costs?

Besides the dimensional weight causing additional costs, you also save money on unforeseen circumstances that might make an impact on your profits. For example, a custom box keeps items from shifting in transit and causing boxes to warp. Warped boxes create issues for delivery trucks and can incur extra fees on top of what you already paid!

You also risk damaging your goods which will cause a drop in profits. Whether your unhappy customer returns a damaged item or the item is destroyed on its way to a store, you’re going to be watching precious money disappear. When your boxes have been made specifically for your products, you ensure the customer gets their items safely and stays a customer long term.

If you’re paying additional shipping fees for your products, custom-made boxes should be a consideration for your business. You can cut costs on the empty box and packing supplies while putting a little personal touch on your delivery. Here at Build A Box, we can start you on the road to a unique and practical box for any product you might be shipping. Give us a call today at (888) 406-1610 to get started!