Build a Box - Custom Boxes | How Do Custom POP Displays Increase Customer Retention?

How Do Custom POP Displays Increase Customer Retention?

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Did you know that businesses lose out on more than $75 billion each year due to poor customer service? Delivering a good customer experience is essential in every aspect of your business, and failing to meet expectations can hurt customer retention and, in turn, your company’s bottom line.

 

Custom cardboard displays are no exception. Customers expect to be wowed at every touchpoint, including in-store end cap display stands. It’s not just about employee-to-customer interaction; if you want to boost customer retention, you’ll need to invest in high-quality custom POP displays for your products.

What customers want in a brand

Shopping is all about emotion. Even if the customer walks into their grocery store with a list of items, they’ll impulsively buy the chocolate bar they’re craving or choose a different brand of detergent based on new and exciting packaging. 

Connection is the key to brand loyalty. Studies show that 86 percent of consumers will continue to buy from a brand if there is an emotional connection to it. However, only 30 percent of those surveyed felt that those connections were being made.

If you want to edge out competitors with your custom cardboard display stands, you’ll need to take into consideration what customers look for when shopping. They want convenience, immediacy, and personalization, among other things. How can you achieve this with custom product displays?

How custom POP display stands improve customer satisfaction

Connection at a brick-and-mortar retailer is all about interaction. How often have you been in a store, grabbed a product off the shelf, examined the packaging for information and then added it to your basket or put it back on the shelf based on that interaction?

Allowing customers to interact with your products is the key to a great custom POP display. In fact, allowing it isn’t enough — you need to make it as easy as possible. With customers so spoiled for choice and impatient for instant gratification, even the tiniest inconvenience can turn away a potential customer and push them into the arms of a more easily accessible competitor.

Instead of locking your smartphone product behind a glass case, secure it to your display in a way where the customer can interact with its design and functionality. If you have a new article of clothing, make it the most prominent feature of the display, but surround it with complementary items that enable the customer to easily envision the item in their wardrobe. Whatever you can do to create an emotional connection to the product will help increase your success with a custom POS display stand.

Custom POP display trends to focus on

Creating an emotional connection with an end cap display can be easier said than done. If you’re not sure where to start, discuss POS display best practices with your custom cardboard display manufacturer.

One of the biggest trends in brick-and-mortar retailing is experiential shopping. If you can create a custom display that offers a more immersive experience, you’ll increase brand awareness and customer retention.

It’s also important to make your custom cardboard display as versatile as possible for a range of retailers and seasons. Retail space is extremely limited, so offering design versatility makes your display more likely to remain on the floor in the case of a store remodel or re-design. The smaller, more adaptable and more experiential your custom display is, the higher the chances that it will remain out on the shop floor for customers to revisit.

If you want to not only attract new customers but also improve customer retention, Build A Box can help you create the perfect custom product display for your brand. We make it easy with our online design tool and our team of end cap display design experts, always ready to help you and work one-on-one with your business. To find out more about our custom cardboard display stands, or to receive a free quote for your POS display, give us a call today at (888) 406-1610 or fill out our online contact form. We look forward to hearing from you!

Build a Box - Custom Boxes | 3 Reasons Your Wholesale Business Needs Short-Run Custom Printed Shipping Boxes

3 Reasons Your Wholesale Business Needs Short-Run Custom Printed Shipping Boxes

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There are numerous challenges to being a small business, from managing inventory to kickstarting your marketing. One such challenge is the cost of materials, especially when your desired quantity is lower than that of a large national corporation. 

It’s typically a rule of business that the smaller your quantities, the more something costs per unit. When you add the manufacturer’s required minimum to that, costs can add up quickly. Luckily, wholesale custom boxes can be ordered in short runs of 100 units or less to meet your business’s precise needs. 

Here are a few of the many reasons why your small businesses should invest in short-run custom shipper boxes for your products.

1. Greater design flexibility

Do you have a new product to promote or a holiday special you’d like to share? By ordering short-run custom shipping boxes, you can keep quantities small and change up your packaging design more often. Instead of being forced to invest in thousands of units that will take you months or years to use up, you can order exactly as many boxes as you need for the next month or two, then change up the design and order another short run for the holiday season.

This also allows you to test different packaging and see which one is better responded to by customers. You can also order multiple options at once for variability to excite customers and keep them guessing. Whether for market research or brand perception, the flexibility offered by short-run custom boxes with logo make them a great investment for any small business.

2. Faster turnaround

Have you ever had an important product launch, just to have to reschedule the launch date due to delayed deliveries or other logistics? It’s a common problem among small businesses, especially in the past few years with supply chain delays around the world.

When you choose short-run custom mailer boxes, you can enjoy a faster turnaround that won’t keep you waiting. Large print runs can take weeks, if not months, especially if printed overseas. With Build A Box, all boxes are made in the USA and can even be delivered locally in Southern California. Whether you need to fulfill last-minute orders or guarantee you’re prepared for the holiday rush, short-run packaging allows you to have peace of mind.

3. More affordable

Cash flow can be one of the biggest challenges for small businesses, so saving money wherever you can is imperative. With short-run packaging, you can save a significant amount of money compared to large print runs since you only print what you need.

While per-unit costs can sometimes be higher, the lack of minimum order quantity typically offsets this cost, making it cheaper overall. Additionally, the fewer unnecessary shipping boxes you order, the less you’ll need to spend on extra warehousing or storage space.

If you’re ready to invest in cost-effective custom printed shipping boxes for your small business, visit the Build A Box website to use our free online box configuration tool. We can give you a free estimate for a range of quantities, and there’s never any minimum quantity required. If you need design assistance to perfect your vision, give us a call at (888) 406-1610 or fill out our contact form, and one of our design experts will be happy to help you through the process.

4 Common Problems in Designing a Custom Product Display

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Creating a custom POP display can be a complex process if you aren’t paired with the proper custom packaging manufacturer, and there are a lot of opportunities for things to go wrong. When you’re investing so much time and money into a project, you want to make sure it turns out perfectly the first time, or it could seriously affect your bottom line.

When creating a custom product display for the first time, keep an eye out for these four common problems so you can avoid them, fix them and protect your return on investment.

1. Your test product isn’t secure enough

Have you ever tested out a phone or camera that’s physically attached to the retail display? Maybe you’ve seen attached prototypes that model the look and feel of the product rather than the functionality. These test products are very common in specific sectors of the retail industry, and they’re a great way to encourage customers to engage with your product.

However, you need to ensure that this attachment mechanism is secure to prevent shoplifters (or to just prevent your brand from looking cheap). When you receive the prototype of your custom POS display, check that the tethers and locks on your display stand are both secure and visually pleasing. If they aren’t, you’ll need to fix this before finalizing your printing run to make sure your products stay secure and profitable.

2. You cut corners on material quality

When you’re investing so much money into the launch of a product, it can be tempting to cut corners in certain areas to save money. However, cardboard display stands are not an area to skimp on. These consumer-facing marketing materials will be directly handled by the customer, so if they notice it to be cheap or flimsy, it could hurt sales and brand perception.

Your custom display stand manufacturer will have a range of materials to choose from, including recyclable corrugated cardboard. While you don’t need to go all out with the most expensive material available, work with your manufacturer to decide on a display material that meets your needs and looks high-quality while remaining within your budget.

3. The color is a little off

Colors can naturally vary from one medium to another. What looks like one shade on your computer might look slightly different on someone else’s computer, let alone a printed cardboard display stand. 

However, your logo and brand colors are crucial to get right, as they’re a core part of your brand identity. Make sure you compare your final prototype to your official logo file to ensure the colors have been translated correctly. If your manufacturer can’t get that exact shade for your logo, then you may need to consider finding a new manufacturer that can get the job done. 

4. You missed your retailer’s deadline

It’s common to have a strict deadline for when your custom POS display needs to be distributed to warehouses or retailers, and there’s no room for error. If you miss this deadline, more often than not, you’ll lose your spot within the store, wasting money and missing out on hundreds or thousands of valuable potential customers.

To avoid this, it’s crucial to work with a custom display manufacturer that you can trust. Working with a reliable, verified local business that will handle every step of the manufacturing process will not only help reduce production errors, but will also help ensure that they meet your hard deadlines for each project. Some display designers, such as Build A Box, even offer local delivery to eliminate the uncontrollable variable of shipping, as well as its additional time and expense.

If you think you’re ready to tackle designing a custom POP display, contact the Build A Box team today. We pride ourselves on providing high-quality, fully customizable, fully recyclable product displays for businesses across any industry. Whether you know exactly what you want or need help from one of our design experts, we’re here for all your custom packaging needs. Give us a call at (888) 406-1610 or fill out our online contact form to find out more about your design options or to receive a free quote today.

How Can You Save Money with Wholesale Custom Boxes?

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Did you know that 72 percent of American consumers say that product packaging design influences their decision to buy? That’s a significant majority. It’s undeniable that product packaging plays a crucial role in marketing and customer satisfaction, and that only increases each day with the prevalence of social media.

Custom packaging, such as wholesale mailer boxes, can significantly influence buyers and improve brand perception. However, there’s a common (and understandable) misconception that wholesale custom boxes are too expensive to be reasonable investments for small businesses. The truth is, custom mailer boxes are a cost-effective marketing tool, and you can save money in three key areas to make it even more affordable for your company.

Save on materials

Saving money on materials doesn’t mean cutting corners on quality. By being strategic in how you build your custom-printed shipping boxes, you can save money while still ensuring that your products arrive safely and your customers are happy.

Build A Box offers several box strengths and material choices, including 100 percent recyclable kraft cardboard. Often, the most sustainable choice is also a cost-effective choice, so you can even save money while being able to advertise to customers that your packaging is eco-friendly.

You can also reduce material costs simply by making your box dimensions smaller. This reduces material costs, better protects your products in transit and increases available cargo space. It’s an easy way to stay within budget while not cutting corners on quality in any area.

There’s no need to opt for the highest quality and most expensive materials when it’s not in your budget. Instead, work with your box manufacturer to choose a material and box size that will adequately protect your product while remaining within your price range.

Use cost-effective volume planning

It’s not often thought about, but the project details and launch setup can notably affect your final costs. Volume planning refers to details such as setup costs, order quantity, and launch timeline, and effective volume planning can help reduce overall pricing.

For example, small-run projects typically have a higher unit price than large-run projects. This is often because these estimates include the setup cost, which is going to remain the same regardless of your order quantity. Because of this fixed cost, small runs will cost you more per unit. If you want to save money in the long run, go bigger with your order quantity to reduce the per-unit cost. It’s less cost-effective to sell out and order a second run than to place a larger first run to begin with.

Choose the right wholesale custom boxes manufacturer

Where you manufacture your wholesale mailer boxes will definitely have an effect on pricing, so consider this when choosing your box design partner. Factors such as error rate, quality and minimum order quantity will all dictate pricing in addition to their initial estimates, so take these into consideration.

Choose a custom box manufacturer with a long history in the industry and a proven low error rate. This will minimize your chances of receiving an inferior product and needing to re-print your shipping boxes. Companies without a minimum order quantity or that provide a free prototype, like Build A Box, are also a more cost-effective choice.

Although choosing an overseas box manufacturer can be tempting due to their low initial estimates, prices can quickly rise with re-dos, air shipping, supply chain delays and other uncontrollable factors. Choosing a trusted local business with proven quality will give your business a competitive edge while remaining in-budget for your projects.

If you’re ready to invest in cost-effective wholesale custom boxes for your small business, visit the Build A Box website to use our free online box configuration tool. If you need design assistance, call us at (888) 406-1610, and one of our design experts will be happy to help you through the process. At Build A Box, we always strive to make the process of creating wholesale shipping/shipper boxes as easy and hassle-free as possible. That’s why we’ve delivered nothing but high-quality boxes at an affordable rate for more than 25 years. 

Build a Box - Custom Boxes | 3 Simple Custom Product Displays That Make a Big Impact

3 Simple Custom Product Displays That Make a Big Impact

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When it comes to creating a custom POS display, many companies think that bigger is always better. The more colorful, the more heavily branded, the more attention-getting, the better…right? However, bigger and showier doesn’t necessarily mean more effective.

When creating a custom corrugated display, you’ll need to balance features with cost to secure a return on investment. The best retail displays are simple but effective, maximizing profits and ensuring success. Here are our top three recommendations for POS display type:

Counter Display

If there’s one custom POS display type that epitomizes “simple but effective,” it’s the counter display. Countertop displays are incredibly effective because they take advantage of people’s more vulnerable shopping habit — impulse buying. The desire to browse while bored in line, combined with the urgency of being up next at the checkout, often results in impulse purchases big and small, which make POP displays some of the highest converters.

On top of that, countertop displays are some of the most simple and cost-effective in design because they need to be kept compact. There’s limited retail space at and around the register, so any cardboard display stands must be small enough to fit on a countertop amongst other merchandise. As long as your design is eye-catching and functional, a simple counter display can be incredibly effective.

Pallet Display

If you have large products that will need more floor space than a counter display can even begin to provide, the pallet display is your best choice. From pet food to cleaning supplies, pallet displays can handle it all, thanks to their interior support structures and merchandiser trays. Pallet displays can even be stocked and shipped in one piece, so your products are beautifully displayed as soon as they hit the shop floor.

Pallet displays can be customized just like any other custom corrugated display type, but their dual functionality (shipping and displaying) makes them simpler than other display types. They can hold products big and small, and the shelving can be easily customized to accommodate whatever you need, making them one of the most versatile display types on the market.

Endcap Display

If you can’t decide between the convenience of a counter display and the functionality of a pallet display, an endcap display might be the right choice for you. Endcap displays perfectly combine these two attributes, which is why they’re one of the most popular and well-known custom product display types in the industry.

Endcap displays take advantage of stores’ high-traffic areas, making them a valuable tool. They can be customized to include hanging racks, shelves, inserts and more for a completely bespoke arrangement that grabs attention. If you create an interactive and engaging endcap display design, you can see a significant return on investment right away.

If you’re ready to make a big impact on the retail market, trust the experts at Build A Box for your custom POS display needs. We pride ourselves on providing high-quality, fully customizable, fully recyclable product displays for businesses across any industry. Whether you know exactly what you want or need help from one of our design experts, we’re here for all your custom packaging needs. Give us a call at (888) 406-1610 or fill out our online contact form to find out more about your design options or to receive a free quote today.

4 Surefire Signs of Good Custom Packaging

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The right packaging is key to attracting and retaining customers. In addition to being a functional necessity for shipping products, packaging also serves as a marketing tool and should be optimized to reflect that. 

Custom boxes are becoming a necessity in the modern marketplace, especially as social media unboxings and word of mouth are becoming increasingly important forms of marketing. If you want to make your custom wholesale boxes as cost-effective as possible, designing them for maximum ROI is a must. Here are four surefire ways to make your custom packaging eye-catching and effective.

1. It’s Easy for Your Customers to Use

When it comes to designing custom boxes, it’s all about striking the right balance. One aspect of this is packaging weight and size. Custom packaging that’s too heavy and bulky can inconvenience the customer, deterring them from repurchasing. On the other hand, packaging that’s too light can feel cheap and raise questions about the security of the products inside during transit.

When designing custom corrugated boxes, think about what box design will be the easiest and most convenient for users to handle. Many companies choose mailer boxes because of their luxurious self-closing design, while others prefer the versatility of a shipping box with custom inserts. Think about the cardboard thickness and dimensions as well as box type to create the most easy-to-use packaging design for your customers.

2. It’s More than a Box – It’s An Experience

Creating an experience for customers, even in something as simple as a product unboxing, has never been more crucial. Experiential marketing has skyrocketed in recent years, and companies that want to stay ahead need to invest in custom packaging that creates memorable experiences for customers.

Think about how you want consumers to feel as they open their packages. What message do you want to convey? Think about the ways you can convey this, including exterior branding, interior branding, custom box shapes, custom inserts and more. Ask your custom packaging manufacturer for advice and recommendations for your one-of-a-kind custom printed boxes.

3. It Reduces Your Carbon Footprint

Sustainability is important to consumers, and where they put their money is increasingly influenced by corporate values. By opting for eco-friendly materials and sustainable packaging choices, you can create an additional selling point for potential customers and earn brand loyalty.

Build A Box uses 100 percent recyclable corrugated cardboard for all custom packaging designs. You can also choose from eco-friendly materials such as biodegradable void fill and soy-based inks. In addition, utilizing custom dimensions for your packaging allows you to fit products more perfectly, reducing void fill as well as transit costs and carbon emissions. Maintain the highest standard of quality for your custom packaging while showcasing your brand values with eco-friendly custom wholesale boxes.

4. It’s Professionally Branded

As stated earlier, custom packaging is an invaluable marketing opportunity. Incorporating branding into your custom boxes will allow you to stand out, draw in customers and boost brand recognition.

According to 68 percent of consumers, custom packaging makes a brand seem more upscale. According to 61 percent, custom packaging gets consumers more excited about receiving their products. By customizing your shipper boxes with high-quality materials and eye-catching logos, you can elevate your customer experience, increase good reviews through word-of-mouth, and earn more repeat sales from satisfied customers. 

If you’re ready to get started designing your custom corrugated boxes, visit the Build A Box website to use our free online box configuration tool. If you need design assistance, call us at (888) 406-1610, and one of our design experts will be happy to help you through the process. At Build A Box, we always strive to make the process of creating custom wholesale boxes as easy and hassle-free as possible. That’s why we’ve delivered nothing but high-quality boxes at an affordable rate for more than 25 years.

Build a Box - Custom Boxes | 4 Ways To Use Custom Display Stands To Maximize Your Checkout Counter Space

4 Ways To Use Custom Display Stands To Maximize Your Checkout Counter Space

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Earning retail display space in a store is a valuable tool for standing out to customers and boosting sales. However, where that corrugated cardboard display is located within the store can play a significant role in its effectiveness. 

Having a custom POP display at the checkout counter or near the register alleyway is highly valuable since it’s the one part of the store that all customers are guaranteed to visit. Consumers will also have the greatest exposure to products there since they’ll likely have to stand in that area for several minutes while waiting in the checkout line.

However, cardboard countertop displays in the checkout area need to maximize space since there’s limited square footage around the register. To impress store owners and secure a spot near the checkout, follow these four tips for maximizing counter space with your corrugated POP display.

1. Build a Captivating Display

No matter what type of retail display you’re utilizing, whether it’s an endcap display or retail ready packaging, you should ensure that it quickly and intensely captures the customer’s attention. 

Standing out in a brick-and-mortar store can be a difficult task, even with display space, so focus on creating a compact yet vivid display that can be positioned at the checkout counter without blending into the background. Prominently feature your brand name, product name, and other key information to help you leave a solid first impression with new consumers and to help make your products easily identifiable to loyal customers.

2. Design for the Checkout Line

If you need more space than just a countertop display, design your cardboard display for the shopping alley. Customers can be busy at the register itself, scanning their cards and bagging their items, so creating a custom display that can be set up in the line leading to the register can sometimes be even more valuable than space at the register itself.

When you place your custom display stands in the checkout line, customers have more time to browse the products while they wait to make their purchases. It would also be more versatile, able to be placed in regular aisles or at endcaps if the store owner needs to move it. If you design solely for the countertop, you risk having your display removed entirely if the store switches up its displays for the season.

3. Create a Good Shopping Experience

It’s only natural that your intention when designing a custom cardboard display is to sell more products, but you also need to think about the customer’s shopping experience. Improving that experience through easy access to new or popular products will enhance the customer’s shopping experience and likely lead to boosted sales.

Fill your custom POP display with your newest release, products that are relevant to the holiday or season, or evergreen bestsellers that customers often look for before leaving the store. Adding convenience for the customer will encourage impulse purchases in the moment and even have them coming back for more.

4. Make a Mobile Display for Easy Movement

Flexibility and versatility are key in retail settings, so for best results, make sure your corrugated POP display is mobile. If your POP display is stationary, it will always be confined to a specific area at the register. When it comes time to switch out displays, having less versatility means that your display risks being eliminated from the floor altogether. 

If you have versatile corrugated cardboard display stands, store owners can easily move your display if necessary, maintaining your product visibility and keeping you in front of customers in some capacity. While the checkout area is always ideal, any display type is better than none, so aim for maximum versatility to ensure you stay visible to consumers.

If you’re ready to create a custom POP display that customers and store owners will appreciate, Build A Box can help you create the custom cardboard countertop display you’re envisioning. We make it easy with our online design tool and our team of custom display design experts, always ready to help you and work one-on-one with your business. To find out more about our corrugated cardboard display stands, or to receive a free quote for your custom cardboard display, give us a call today at (888) 406-1610 or fill out our online contact form. We look forward to hearing from you!

Build a Box - Custom Boxes | The Top 3 Things to Consider When Searching for a Custom Packaging Company

The Top 3 Things to Consider When Searching for a Custom Packaging Company

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Investing in custom packaging is a cost-effective marketing tool for any small business. In addition to increasing customer satisfaction and brand value, it also spreads brand awareness and secures repeat sales, boosting revenue.

If you’ve decided to design custom corrugated boxes for your business, you may be lost as to where to begin. Choosing a trustworthy custom packaging provider is crucial, as it will make the design process easier and result in a superior end product. Making the wrong choice can result in wasted time and money if you need to re-design or re-print the boxes, so it’s important that you take the time to consider these three critical factors before choosing your manufacturer for custom cardboard boxes.

1. Set a custom packaging budget

Above all else, your custom packaging should remain within your company’s budget. Before you source a packaging provider or consider materials and designs, determine a clear budget for your custom corrugated boxes that makes sense for your company’s size and revenue.

Some smaller businesses may find that their budget falls under the minimum order quantity that many custom packaging providers require. While you may feel pressure to stretch your budget to meet this minimum quantity, it’s never a good idea to spend more than you can afford or to buy more boxes than you’ll realistically need.

Find a custom mailer box manufacturer that doesn’t require a minimum order quantity. Here at Build A Box, for example, we specialize in short runs and can produce as little as one box per run, so you never need to order more than you’re comfortable with.

Just make sure, when creating your custom packaging budget, that you include factors such as materials, graphic design services, printing, shipping and warehousing to help you make the best and most cost-effective decisions for your company.

2. Learn more about the custom packaging manufacturer

Once you have a budget set, you can start comparing manufacturers for your custom cardboard boxes. Not all manufacturers are the same, and you’ll need to compare their pricing, quality, timeliness, and other factors that are important to your small business’ custom packaging needs.

Factors you should consider when comparing custom mailer box manufacturers include:

  • Low error rates
  • Quick response time
  • Low setup fees
  • Quick and/or inexpensive shipping and delivery
  • Low/no minimum order quantity
  • Design capabilities and degree of customization possible
  • Years in business
  • Positive customer reviews

3. Compare the quality of materials

The quality of materials you choose will play an important role in how your customer perceives their order, so it’s essential to select a custom packaging provider that offers high-quality and eco-friendly materials.

Build A Box offers four distinct box strengths suitable for up to 120 pounds and three box materials: Kraft, standard and premium. Our custom corrugated boxes are 100 percent recyclable, so you can remain sustainable for eco-conscious consumers. We can also fully customize both sides of your box for a fully customized and professional look and feel.

For an extra luxurious touch, we can also consult on additional custom packaging materials, including protective inserts, ultra-premium materials or unique structural design features. Give us a call and speak to one of our design team members to learn about the endless possibilities.

If you’re ready to get started designing custom boxes with logos, check out Build A Box’s online design tool, where you can quickly and easily make your custom packaging vision a reality. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our box designers and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote. No minimum order quantity is required!

4 Products That Greatly Benefit From Endcap Displays

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Entering the retail market can be expensive, so you want to ensure that you’re earning the highest ROI possible and boosting sales in cost-effective ways. Custom product displays are one of the leading marketing tactics for retail products, allowing businesses to stand out to consumers in an incredibly effective yet simple way.

We often hear from businesses that their products aren’t conducive to endcap displays, but the truth is that virtually every retail product can benefit from a custom POP display. Here are four product types that can reap the greatest benefits from a corrugated POP display investment.

1. Food & beverage

Food and beverage purchases are popular at supermarkets and convenience stores, but they can be low-markup items. To boost profitability and increase your ROI, design your custom POP display to feature higher-profit companion products.

For example, if you’re featuring coffee on your endcap display — one of the most popular grocery items — pairing it with travel mugs, coffee filters, or coffee cups can help boost sales and encourage impulse spending on higher-priced items.

2. Electronics

Electronics such as computers, phones, gaming consoles or smartwatches are all big-ticket items with high margins, which make them great candidates for endcap displays. You’ll see a quick return on investment, and you can customize your POP display to feature the latest promotions, games or device models.

However, endcap displays and sidekick displays are highly conducive to small accessories in the electronics market as well. Prominently displaying device accessories like phone cases, smartwatch bands, or headphones can help you boost sales even more. Batteries are also popular for custom endcap displays since virtually all electronics require them, but they’re easy to forget when shopping.

3. Apparel

Clothes are one of the biggest areas of impulse shopping for consumers, so a strategic custom product display can help increase sales of otherwise oft-neglected products.

For example, adding a custom product display that features hats and gloves next to an endcap display for coats can help remind shoppers of more winter necessities they may need. You can also add a sidekick for socks next to the shoe aisle or pair companion pieces close to one another to inspire customers to purchase an entire outfit.

4. Sporting goods

Sporting goods is one industry where purchasing accessories and companion products is a must. Customers in a sporting goods store likely need more than one item, and creating a custom POP display with accessories can help encourage impulse spending.

You can place air pumps next to basketballs and footballs, place socks on an endcap display next to cleats, or display ice packs next to coolers. Hobbyists in a sporting goods store are often eager to purchase everything they need to launch into their new pastime, so encouraging impulse purchasing of associated products can help you send sales through the roof if you utilize strategic custom endcap displays.

No matter what industry you’re in, custom endcap displays can help your company boost sales and increase brand awareness. Build A Box makes it easy with our online design tool and our team of custom packaging design experts, always ready to help you and work one-on-one with your business. To find out more about our endcap displays, or to receive a free quote for your custom product display, give us a call today at (888) 406-1610 or fill out our online contact form. We look forward to hearing from you!

Build a Box - Custom Boxes | The 4 Best Ways to Make Your Custom Packaging Sustainable

The 4 Best Ways to Make Your Custom Packaging Sustainable

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Every business knows that sustainability has become an important aspect of business operations and marketing in recent years. Nearly 70 percent of consumers say they would pay more for a product in sustainable packaging, and around 35 percent say they would buy more sustainably packaged products if they could find them. 

There’s an ever-increasing demand for sustainable goods, from product type to shipping materials, so switching to more sustainable custom shipping boxes is a great way to save money and the environment and position yourself favorably with the modern consumer. Here are four simple ways to make your custom packaging more sustainable.

1. Choose sustainable materials

One of the simplest and most appreciated ways to make your custom packaging sustainable is to use sustainable materials. Build A Box’s custom shipping boxes are made with 100 percent recyclable corrugated cardboard, which can even be used in a consumer’s compost.

In addition to the corrugated cardboard walls of your custom mailer boxes, additional sustainable material options include soy-based inks, biodegradable void fill and molded inserts. Ask your Build A Box designer about sustainable material options when building your custom packaging and support the environment without the exorbitant cost.

2. Ship in smaller packaging

Shipping your products in smaller boxes is a minor step that can have a significant impact on your sustainability. Using boxes with smaller dimensions allows you to fit more boxes per transport unit, reducing your shipping costs and helping reduce emissions. It also allows you to reduce or eliminate void fill, and the fewer unnecessary materials used, the better for your environmental impact.

Using standard wholesale boxes often means that you’re faced with just a few box sizes to choose from, none of which perfectly fit your product. With Build A Box’s custom shipping boxes, however, you can choose fully customized dimensions that fit your one-of-a-kind products to a tee.

3. Avoid unnecessary void fill

Even with custom packaging, void fill is sometimes necessary. However, there are steps you can take to minimize this void fill and make it more eco-friendly.

Choose biodegradable or fully recyclable void fill materials when possible. You can also opt for custom inserts that securely hold your products in place while offering additional space for branding and product information. Product inserts can be made with 100 percent recyclable corrugated cardboard to enhance sustainability while remaining fully customizable.

4. Choose a packaging supplier that cares

If sustainability is one of your brand’s core values, choose a custom packaging supplier whose values are the same. At Build A Box, we aim to create stunning custom shipping boxes that are as sustainable as they are effective. 

We use fully recyclable materials to make your customized packaging created to your exact size specifications to minimal waste. We also offer short runs with no minimum order quantity required, so you can order exactly as many units as you need with no wasted boxes left over.

If you’re ready to get started designing custom packaging boxes, check out Build A Box’s online design tool, where you can quickly and easily make your custom packaging vision a reality. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our box designers and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote. No minimum order quantity is required!