Build a Box - Custom Boxes | The Best Box Design Trends of 2021

The Best Box Design Trends of 2021

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Product packaging and box design have become more important than ever before with the sharp rise in e-commerce consumerism in 2021. Despite loosening pandemic restrictions, consumers are still turning to online shopping in record numbers, making it even more difficult for small businesses to stand out and earn a loyal following. However, those who successfully stand out and create a reputation for themselves online can do so in a big way. If you want to harness the full potential of custom shipping boxes for your own business, here are some of the most popular and effective box design trends of the past year.

Minimalism

Clean lines and simplistic designs are hallmarks of contemporary style in general, and when it comes to custom shipping boxes, this is no different. 2021 saw the trend of minimalistic design continue just as strongly as in years past, using clean lines, sharp angles, and bold yet singular colors. Although this box design trend is more subtle than many others, it has a striking and incredibly effective appearance that helps it stand out from the more traditional competitor packaging. Paired with the trend of bold and prominent typography, this simplistic design approach is a surefire way to give your custom shipping boxes a modern feeling.

Color Blocking

One step up from monochromatic and minimalistic custom packaging boxes is color blocking. Color blocking has been a staple of custom retail box design for years, but it experienced a resurgence in 2021, with designers offering a fresh, modern take boasting fewer restrictions. While older methods of color blocking remained largely confined to straight lines and complementary colors, 2021’s color blocking included flowing lines, abstract shapes, analogous colors, triadic colors, and just about anything else that could help custom retail boxes stand out on shelves. 

Prominent Branding

Growing naturally from minimalism and striking colors, prominent branding and typography were also a 2021 box design favorite. In this trend, the brand or product’s name is the visual focal point of the packaging, with all other design elements merely serving as a further emphasis of the brand name. This type of packaging may adopt clean, bold fonts that make the brand name impossible to ignore. Alternatively, they may use creative lettering to speak to the brand’s overall aesthetic and capture the buyer’s imagination. Whether whimsical or severe, the use of bold typography is consistently compelling and serves as a vital marketing effort that spreads brand awareness before the custom box with logo even reaches the buyer’s front door.

Sustainability

Each year, ethical consumerism moves further to the forefront of the global dialogue, and 2021 was no exception. To practice (and, sometimes, more importantly, advertise to customers that they are practicing) corporate social responsibility, companies began creating more sustainable packaging for their custom shipping boxes and custom retail boxes. These shifts to sustainability include using 100 percent recyclable cardboard, soy-based inks, biodegradable void fill, and molded inserts. In addition, using custom shipping boxes with dimensions perfectly tailored to your product’s size and shape helps reduce the number of packaging materials used as well as the amount of space required for transit, lowering your company’s carbon footprint and contributing less to the global waste stream. Consumers have repeatedly shown that they are willing to pay more for products with sustainable packaging made by companies with eco-friendly business practices, so when it comes time to design your custom packaging boxes, design with the planet in mind.

 

Capitalizing on popular packaging trends can help you stay at the forefront of your industry and draw in new consumers. To make the most of your marketing and shipping budget, invest in custom shipping boxes or custom retail boxes from Build A Box. Get started building your custom packaging boxes using our online design tool, or give us a call at (888) 406-1610 to speak with one of our design experts and receive personalized assistance. You can also fill out our online contact form if you have any questions or would like to receive a free quote for a range of quantities. We look forward to hearing from you!

Build a Box - Custom Boxes | Do’s and Don’ts for Your Holiday Custom Product Displays

Do’s and Don’ts for Your Holiday Custom Product Displays

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In 2020, holiday shopping accounted for 19.5% of total annual retail income. With Christmas just around the corner, it’s time to ramp up your holiday marketing to take advantage of the increased spending at this time of year. From offering promotions and discounts to launching holiday-themed campaigns and imagery, anything you can do to create an effective holiday product display will increase your sales and boost revenue for the year. 

Even if you think it’s too late to invest in holiday endcap displays, consider this — more than 79% of shoppers waited until mid-December to do their Christmas shopping last year. It’s never too late to start designing your custom product display for the holidays. Just remember these do’s and don’ts when creating your custom endcap display design.

Do: Design Your Display for Social Media

Social media is many shoppers’ primary source for finding new products to purchase in today’s day and age. According to McKinsey’s 2021 holiday shopping survey, 58% of respondents’ holiday purchasing decisions have been influenced by social media. For Gen Z specifically, that statistic is even stronger, with 87% deriving holiday shopping inspiration from various social platforms. Word of mouth has once again become one of the most effective marketing tools thanks to virality and social media, so a powerful custom POP display should be designed with social media sharing in mind. Is your display colorful? Is it creative? Is it so shocking or amazing or awe-inspiring that it’s worth tweeting about or posting on TikTok? To give your custom POP display the best chance of success, optimize it for social media sharing as much as possible.

Don’t: Do Too Much at Once

There’s a fine line between experiential shopping and sensory overload. Although you want to leave the customer awestruck, you don’t want them overwhelmed. Give your endcap display design a clear theme: snowmen, Santa Claus, or a cozy log cabin. There are many holiday motifs available to you, but it’s crucial that you choose one and stick with it. Trying to do too many things at once on the limited space of a custom POP display could cause your message to get lost and encourage the buyer to move on to something more soothing and less confusing. Remember to have one clear and prominent call to action so the buyer knows what to do and what they want to buy: your product.

Do: Create a Sense of Urgency

One of the oldest marketing tricks in the book is to create a sense of urgency or scarcity. “Hurry: sale ends soon!” and “Only a few left!” are often the subject of marketing emails because they are effective time and time again. Humans are wired to want something they can’t have or to get in on a good deal before it’s gone. Exclusivity and rare opportunity are things that shoppers can rarely pass on, which is why they’re such effective marketing tactics during the holidays. Tap into this in your custom POP display by offering limited-time promotions or other messages that create a sense of urgency. This will increase impulse buying and help you make more sales during a critical time of year.

Don’t: Create a One-Dimensional Display

Throughout multiple studies, it’s been proven that shoppers enjoy experiential shopping — especially the $200 billion Millennial consumer market. To stand out from competitors, create a unique shopping experience by utilizing custom display shapes that intrigue buyers. More creative shapes and design elements, especially ones that encourage some type of engagement or interactivity, will interest buyers and help them stick around your products. Avoiding a dull, one-dimensional display and going the extra mile with an out-of-the-box custom POP display will help you jump out in stores and earn additional sales this holiday season.

To get started building your custom POP display for the holiday season, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for a range of quantities. No minimum order quantity is required!

Build a Box - Custom Boxes | What is CMYK and Why is It Important for Custom Packaging?

What is CMYK and Why is It Important for Custom Packaging?

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Have you ever heard of RGB, CMYK, Pantone, or RAL? Each of these is a type of color system. Color systems help make color more objective since colors come across differently on print and screens and vary from screen to screen. By giving specific names or codes to each shade of color possible, designing anything with color becomes more accessible and standardized. When creating custom packaging boxes, your designer will almost certainly be working with the CMYK color system. Because of this, you’ll need to understand the CMYK color system to most accurately convey which colors you’d like for your custom mailer boxes or custom retail boxes. 

What is CMYK?

CMYK stands for cyan, magenta, yellow, and key (black). Black is labeled as key in this color system since B already denotes “blue” in other color systems, namely the RGB color system. Whereas the RGB (red, green, blue) color system is primarily used for digital media, CMYK is the standard for print media such as custom packaging boxes.

CMYK for print

If you own a home printer, you may be familiar with the four ink colors you need to purchase: blue (cyan), pink (magenta), yellow, and black (key). These are the same four colors fundamentally needed for all printing, including professional custom packaging manufacturing. This is because the four-ink CMYK system is the most efficient way to create all possible colors on a white surface. In RGB, all three colors need to be mixed to create white, making it an ink-intensive and inefficient way to print on the standard white paper. Since CMYK is a subtractive color system, a lack of ink is used to achieve white and other lighter colors. 

The use of CMYK in custom packaging

Since the RGB color system is exclusively used for digital purposes, any files with RGB color may not translate perfectly to print, resulting in inconsistent printing when creating custom product boxes. To most accurately portray the color you’re envisioning, convert any design files intended for printing to the CMYK color system. Not only does it guarantee a more accurate color output, but it also consumes less ink, making it a more cost-effective choice. If you need assistance converting your design files to CMYK or if you need design experts to create the final design for you based on your vision, consult the experts at Build A Box. Our design team is always available and ready to help you execute your vision for custom shipping boxes with logos.

To get started building your custom packaging box, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for a range of quantities. No minimum order quantity is required!

Tips for Creating Successful Endcap Displays

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Endcap displays are a store’s prime real estate, so it’s important that your business takes the time to design a custom product display that will be effective. Endcap displays are an opportunity to grab the attention of new customers and increase brand awareness, so you need to create a custom corrugated display that will not only stand out but also draw in any passersby. If you want to ensure a successful endcap display creation for your next retail opportunity, follow these design tips from the custom display experts at Build A Box.

Think like the customer

The best way to create a custom POP display that will entice the customer is to think like the customer. Visit retail stores like the one your products will be displayed in and pay attention to the displays. Which ones stand out to you, and why? Which colors and configurations draw you in the most? What do the displays with products like yours have in common? Doing market research in this way can help you better understand what your target customer will be subconsciously attracted to while shopping, increasing your chances of success and significant return on investment.

Follow the rule of thirds

If you’ve ever taken an art or photography class, then the rule of thirds is likely a term that you’re familiar with. It refers to a composition guideline in which you place the subject of an image in the right third or left third of an image, leaving the other two-thirds open. This rule is successful because odd numbers and rules of thirds are more pleasing to the eye. When creating your endcap display, follow this rule of thirds by visually dividing your display into thirds, horizontally and vertically. Your most important information or products should be displayed at the intersection of these thirds. 

Utilize vertical space

Similar to the rule of thirds, endcap displays should generally follow the same organizational rule: the banner at the top, messaging in the middle, and product at the bottom. While this can be tweaked and optimized for your unique product and branding, this is a general rule of thumb to follow that allows you to take advantage of every inch of space on your custom product display. When designing your display, take advantage of vertical space to get the most of your money. 

Keep products within reach

Products should generally be kept in the bottom half or bottom third of your display so they’re easy for all customers to reach. Keep in mind shoppers who may be in wheelchairs or motor carts, or customers who are children, depending on your target audience. You always want your product to be as easily accessible as possible to encourage purchasing, so keep your most important products toward the bottom of the display and well within reach.

To get started building your own custom endcap display, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for a range of quantities. No minimum order quantity is required!

Build a Box - Custom Boxes | Create a Luxury Look with Black Custom Shipping Boxes

Create a Luxury Look with Black Custom Shipping Boxes

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If you’re a small business owner, then you likely know the value of custom shipping boxes in marketing and customer satisfaction. Setting your company apart from the sea of brown boxes flooding the modern customer’s doorstep will help maximize return on investment, increase brand awareness, and improve brand loyalty. But how should you customize your shipping boxes for maximum effectiveness? When it comes to creating custom packaging boxes that wow, there’s no more modern trend than the black shipping box.

Why use black shipping boxes?

Black is a color that makes a statement and exudes luxury. It tells customers that you’re high-end and worth the money — purchasing from you is an investment in excellence. It’s a color that works across virtually all industries and pairs well with virtually all branding and logos. When customers come home to their porch of brown boxes, the sleek and chic black mailer box waiting for them will instantly stand out and build excitement. In the modern-day, the unboxing experience cannot be undervalued. 

When to use black shipping boxes

One of the biggest advantages of black shipping boxes is how universal they are. Every company can create custom black wholesale boxes that suit its branding while providing a more elevated customer experience. For an extra layer of luxury, you can create black mailer boxes, a style of box that folds in on itself and can be printed on both sides with full-color graphics. You can pair them with custom inserts for a secure mailing solution that all customers will be pleased with. If a mailer box doesn’t suit your needs, you can also create a black shipping box, tray box, retail box, and more — whatever you need to best fit your unique product.

When NOT to use black shipping boxes

There are always one or two downsides to any custom box choice. When it comes to black shipping boxes, their biggest flaw is that the black can become noticeably scuffed in transit, depending on the material chosen. Darker or multicolored logos can also struggle to stand out when printed on black shipping boxes, though this is an issue that can simply be fixed with the use of a sticker label rather than printing directly on the box.

Are black shipping boxes more expensive?

Luckily, these luxury-looking boxes don’t come with a luxury price tag. Black boxes in and of themselves don’t cost any more than other colored boxes. Variation in the price will come down to the size, style, printing method, and quantity chosen. If you have a set budget that you need to stay within, Build A Box’s design experts can help you create a box that works for your functional needs and your budget. 

To get started building your own custom black shipping box, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for a range of quantities. No minimum order quantity is required!

Build a Box - Custom Boxes | Color Psychology in Custom Product Displays: How Does It Work?

Color Psychology in Custom Product Displays: How Does It Work?

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Have you ever wondered why IKEA is blue and McDonald’s is red and yellow? Why is Apple white, and why is Starbucks green? These choices aren’t random. Branding colors are selected intentionally to convey a certain emotion and message to the consumer. This intentional use of color can be found throughout all marketing materials, from company logos to custom retail boxes and in-store endcap displays. The reason behind this is color psychology, a powerful marketing tool used by the most successful companies in the world. If you’re planning to create a custom product display for your business, utilizing color psychology is a smart way to increase brand familiarity and even improve sales. To learn how to effectively use this technique, keep reading.

What is color psychology?

Color psychology, in general, is the study of colors as a determinant in human behavior. Colors have qualities that affect certain behaviors in people, including shopping habits, so color psychology has been incorporated into marketing strategies to more effectively entice consumers to buy. Some of these color pairings are obvious, like yellow’s association with happiness; others are less perceptible, such as yellow’s ability to stimulate hunger. The intricacies of color psychology and each color’s many effects on the human psyche have been intensely studied, and the results of these studies have had a monumental impact on corporate branding and marketing tactics.

What does each color mean?

Each shade of the rainbow has its own unique connotations and impacts on shoppers. Knowing these will help you decide which colors are best to use for your company and its custom POP displays, depending on the type of product you’re selling.

To start with, red is seen as a color of power. It triggers intense emotion and even the urge to act immediately, which can encourage impulse purchasing. One example of this in a retail setting is Target. Red is seen throughout the store, and it’s also a store infamous for encouraging unnecessary purchases, with many shoppers coming in for one item and out with 10. 

Yellow is another popular choice for companies. It radiates warmth and optimism, creating a welcoming atmosphere for shoppers. It grabs attention in a way that few other colors do. It can also stimulate hunger when paired with red, making it a powerful tool for food and beverage retailers (e.g. McDonald’s, Burger King, In N Out). 

Orange encourages energy and productivity. It combines the psychological effects of red (the need to act) and yellow (happiness) to create an exciting, activity-filled atmosphere. Examples include Nike and The Home Depot.

Green is associated with nature and calm. It’s most often found in eco-friendly brand advertising, and it’s good to utilize if you have a sustainable or recyclable product to promote.

Blue has been shown to evoke feelings of trustworthiness, dependability, and strength. It’s one of the most-used colors alongside red and yellow, with common use in the airline, tech, hotel, and furniture industries. 

Purple is one of the most unique colors for branding. It has associations with whimsy, fantasy, and fun. Brands that market to children are most often the ones to utilize purple in their branding due to these connotations.

White works well as a secondary brand color for many companies because of its neutrality and associations with calm, serenity, cleanliness, and balance. Apple is one example of a company that utilizes white as a primary brand color well, but most companies are advised to use it as a secondary color only.

By harnessing the power of color psychology, you can build displays that are psychologically proven to entice shoppers and increase sales. Designing a custom retail display is a creative endeavor, but any marketing tool requires some science and data to back up the creative decisions made. Whether you’re selling eco-friendly cleaning supplies, a new snack, or next Christmas’s hottest toy, keep color psychology in mind when building your custom endcap display to secure the highest return on investment possible.

To get started building your own custom POP display, check out Build A Box’s online design tool. You can also give us a call at (888) 406-1610 or fill out our online contact form to speak with one of our design experts and receive personalized assistance. We’re always happy to answer any of your questions and provide a free quote for a range of quantities. No minimum order quantity is required!

3 Common Mistakes Found in Custom Retail Box Designs

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In the modern era, visuals and investment in aesthetic appeal are becoming more and more necessary for small businesses. In addition to basic customer psychology, social media has introduced new buying habits and priorities for consumers when browsing a store. Not only does your product have to be high in quality, but its packaging needs to be customized to you and optimized for Instagram. Technological developments such as the ability to create a custom product box online have made it easier than ever for businesses to create eye-catching retail box designs, but that self-designing power brings with it risks of making fatal box design mistakes which can drive away consumers and hurt your sales. If you want to make the most of your custom retail boxes, make sure you avoid these three common mistakes.

Mistake #1: Wasted Space

The number one mistake that companies make when choosing retail boxes is selecting boxes that are too big for the product. A one-size-fits-all box can save you money in the short-term versus custom retail boxes, but they’re often more costly in the end due to the long list of downsides that accompany them. In addition to wasting resources, using up more cargo space, and inconveniencing the consumer, too-large boxes also result in higher rates of damaged goods. Leaving more room for the product to move around inside the box increases the likelihood that it will break in transit, ruining your customer satisfaction ratings and costing you significant money in returns and exchanges. Custom retail boxes can be made specifically for each product, so they can be nestled inside for a safe and secure journey to the customer. You can even commission custom inserts that provide even further protection.

Mistake #2: Lack of User-Friendliness

Another mistake is valuing aesthetics over practicality. Although you want your box to look its best, you can’t forgo user-friendliness. Creating hard-to-open packaging with unnecessary hassle for the consumer can leave them frustrated and in a bad mood before even interacting with your product itself. This is never good for company reputation and satisfaction rates, so choose a custom retail box that is simple to open and intuitive to use.

Mistake #3: Generic Design

Your product’s packaging is more than just a container — it’s a marketing tool. It’s an opportunity to spread brand awareness, improve brand perception, and stand out from the crowd. Custom retail boxes provide an exciting and cost-effective opportunity for brand growth, so one of the biggest mistakes that a company can make is creating a forgettable and generic box design. Having a box with custom dimensions is great, but a company that skips custom graphics misses an invaluable opportunity. Make your product memorable by prominently displaying your company logo and product information. Evoke emotions with colors, designs, and words. Build A Box allows you to cover your custom retail boxes with full-color graphics on both the outside and inside of the box, so take advantage of the space and implement your best marketing techniques to help your company be memorable to consumers.

If you think you’re ready to start designing custom retail boxes for your small business, check out Build A Box today. Our online box design tool makes it quick and easy for you to design your own custom retail boxes and bring your brand’s vision to life. If you need more assistance to ensure you avoid the mistakes listed above, you can give us a call at (888) 406-1610 or fill out our online contact form to speak to one of our design experts. We’ll work one-on-one with you to ensure that you receive the perfect custom packaging boxes for your brand. We look forward to speaking with you and providing you with a free estimate for your next order.

Benefits of Custom Inserts for Product Boxes

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Impressing your customers is a crucial aspect of any business, whether you’re selling products in-store or online. Custom boxes are one way to catch the customer’s eye, but the special touches shouldn’t stop at the outside of the box. Custom inserts will take your packaging to the next level by better protecting the item in transit while also creating an elevated unboxing experience for the customer. If you’re looking for ways to elevate your custom retail boxes or custom shipping boxes, consider these benefits of custom inserts from Build A Box.

Product Education

Custom inserts give you more space to work with when it comes to custom designs, giving you the option to include text. This means that there’s plenty of space to write out instructions, ingredients, or other product details that could be valuable to the customer. Enabling your customers for greater successes when using the product that will not only leave them appreciative but also will likely result in more favorable reviews online. 

Promotions & Discounts

The extra real estate that custom inserts provide is also a valuable marketing opportunity. Inserts can be used to offer special discounts, cross-promote other products in your range, and introduce newly-released or upcoming products. Whatever you have to tell your consumers, do it in a way that they’re guaranteed to see it with custom inserts for your custom shipping boxes.

Customer Connection

Consumers love custom boxes because they make the buyer feel special. That feeling of exclusivity or of being special in some way unfailingly excites and entices customers, so incorporating personal touches into your custom inserts can go a long way toward securing a lifelong repeat customer. These touches can include thank you notes or a list of brand values. Anything that communicates trust, authenticity, and care to the customer will be highly valued and can help guarantee repeat purchases.

Environmental Benefits

If you want to be eco-friendly and eliminate your company’s use of void fill, Build A Box’s custom inserts are the perfect addition to your custom shipping boxes. Both our custom boxes and packaging inserts are 100% recyclable so you can eliminate your use of harmful plastic void fill and styrofoam packing peanuts while enhancing your customer unboxing experience. Custom inserts will also hold your product more securely during the shipping process, reducing the chance of damaged products compared to traditional shipping box void fill.

Product Feedback

Custom inserts are an excellent opportunity to encourage product feedback from your customers and increase your online reviews and overall presence. Print your inserts with information about where to leave feedback, which social media handles to follow, and which hashtags to use. Including a call to action like this will help you build up a more positive reputation online, leading to more customers and returning customers.

 

If you’re ready to create a product box online for your unique product, Build A Box can help. We make it easy to turn your packaging dreams into a reality with our online design tool and friendly team of custom box design experts. If you send us a prototype of your product, we can use it to easily create perfectly fitted inserts for your custom shipping boxes and custom retail boxes. We’re your one-stop shop for custom corrugated boxes wholesale. Give Build A Box a call at (888) 406-1610 or fill out our online contact form to find out more or get started with a free quote for a range of quantities.

5 Expert Facts About Custom Product Displays

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Custom POP displays are a highly effective marketing tool for companies with products sold in brick-and-mortar stores. However, they can be a daunting aspect of your sales strategy if you’re new to the retail world. From benefits to cost and from design possibilities to ROI, there are many questions that our retail clients pose before committing to a custom product display. If you want to gain some expert knowledge before investing in custom cardboard display stands, here are a few facts you should know about corrugated POP displays.

Cardboard Displays Enhance Product Visibility

The number one reason that companies invest in custom endcap displays is that they increase your products’ visibility in the store. Shelves are packed full of colorful products screaming for the customer’s attention, which can make it difficult for your products to stand out. Custom product displays, however, give your brand its own prime real estate away from crowded shelves, where you can more easily grab the attention of shoppers and increase your brand awareness. 

Custom POP Displays Increase Perceived Brand Value

Not only do custom product displays increase brand awareness through greater visibility, but they also increase your brand’s perceived value and help you achieve a more professional image. Colorful, customized branding on the surface of your product display will make the customer believe that you’re a high-value company, regardless of how big your operation actually is. Compared to stock cardboard, a customized cardboard display makes your company appear more professional and more successful, motivating buyers to purchase your products over competitors’.

There Are Several Types of Cardboard Display Stands

When you start designing your custom POP display, it’s important that you know the different types of cardboard display stands you have to choose from. There are five main varieties: counter displays, power wing displays, pallet displays, endcap displays, and retail-ready packaging. Each display type has its own benefits and unique purpose, so speak to your Build A Box designer about which option is best for your business’ needs. 

Custom Product Displays Offer Versatility

In addition to the five distinct display types, each can be customized to your exact specifications. With virtually unlimited design possibilities, you can bring your brand’s vision to life without cutting corners or sacrificing anything. Choose from various shapes, sizes, functionalities, and full-color graphics for a custom product display that’s entirely unique to you. Build A Box will work alongside you to bring your custom corrugated display to fruition, exactly as you’ve imagined it. 

Custom POP Displays Are Surprisingly Cost-Effective

One of the main reasons that companies avoid investing in custom product displays is that they believe it’s too expensive. In reality, custom POP displays are incredibly cost-effective and can usually be created within any budget. When you factor in the impressive return on investment that custom endcap displays can help ensure, they’re one of the best and most affordable marketing tactics available for small businesses. Build A Box doesn’t even require a minimum order quantity, so any size business with any size budget can enjoy all the benefits that custom corrugated displays have to offer.

 

Armed with this expert knowledge, you’re now well equipped to begin designing your perfect custom POP display. Build A Box makes it easy with our online design tool and our team of custom packaging design experts that are always ready to help you and work one-on-one with your business. To find out more about our custom packaging solutions, or to receive a free quote for your custom product display, give us a call today at (888) 406-1610 or fill out our online contact form. We look forward to hearing from you!

How to Make the Most of Your Custom POS Display

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Building a custom POS display is a necessary investment for any business aiming for sales in a brick-and-mortar retail location. It’s a highly effective way to maximize sales and get new releases in front of customers. Just like with any investment, your custom product display should be built for longevity and maximum return on investment. When designing your next custom POS display, consider these factors to make the most of your cardboard display and help it last as long as possible.

Make Signage Interchangeable

Versatility is the number one priority when creating a custom product display that will stand the test of time. One aspect of that is ensuring that the signage is interchangeable on your cardboard display. This allows you to take advantage of seasonal and promotional opportunities as well as keeping your display looking fresh. While the branding of your display should be permanent, changing out signage is a great way to introduce new products and update messaging without requiring a new POS display and creating extra cost down the road.

Create a Configurable POS Display

Another versatile design feature that will extend the life of your custom POS display is the ability to reconfigure your display. This allows your cardboard display to accommodate new products, new sizes, new marketing approaches, and more. For example, clothing racks can be created with rails, hooks, and shelves that can be changed around as needed. Avoiding obsolescence and extending the life of your custom cardboard display is a key part of creating a custom POS display, and making your display configurable is a great way to achieve this.

Make the Display Mobile

Adding casters is another great way to maximize the versatility of your custom product display. Making your display mobile allows store workers to easily move it around the store, thereby making it more likely that they’ll do so. Giving the retailer more options for display configurations helps ensure that your display gets moved around to different sections of the store on a regular basis, increasing its reach and spreading brand awareness more effectively. 

Select the Right Materials

Another effective way of increasing the lifespan of your custom POS display is by choosing durable and long-lasting materials. Heavy foot traffic will inevitably cause wear and tear to your display over time, and a beat-up display is likely to be disposed of by the retail establishment. Choosing materials that stand the test of time will help your custom product display last longer on the floor, and you’ll therefore need to pay for a replacement display less often. Corrugated cardboard is a highly durable display material, and Build A Box allows you to choose the thickness of your display’s cardboard. If you want something durable yet entirely customizable, consider a custom corrugated display from Build A Box.

If you want to optimize your custom POS display for maximum return on investment, trust the experts at Build A Box. For 25 years, we’ve helped Southern California businesses design and create custom packaging for all of their e-commerce and retail needs, from mailer boxes to cardboard displays. Our seasoned design team will work with you to create the perfect display for your business, and then we’ll manufacture it to the highest standards. Best of all, we have no minimum order quantity. If you’d like to get started creating your custom corrugated POP display, give Build A Box a call at (888) 406-1610 or fill out our online contact form today.