Black Rain Retail & Display

Debunking Myths About Custom Product Displays

Most of our customers understand the basics of the custom box design, but we find out that there’s a lot more hesitation and misunderstanding when it comes to creating a custom product display. Whether our customers believe that a POP display wouldn’t suit their business or they think they can’t afford it, there are dozens of myths surrounding custom product displays. Today, we’re going to debunk the five most common.

1. Cardboard display stands are for product launches

Corrugated cardboard display stands are an incredibly effective tool for promoting new product launches. However, that’s far from their only purpose. Endcap displays and POP displays work for every type of product and business, no matter how new or well-established. Not only do they introduce your product to new consumers, but they also help your brand stand out so it’s easier to locate within the store. Even the most well-established brands want prime real estate, and cardboard display stands help you achieve that within your brick-and-mortar retailer.

2. You can’t afford the minimum order quantity

A big reason that businesses are hesitant to explore custom product displays is that they believe that a large order quantity is required. Many small businesses can’t afford large quantities, or simply may not need them and don’t want to waste the extra money. However, Build A Box has no minimum order quantity! Whether you need 1 product display or 100, we can create your dream endcap display for you. Although larger quantities do receive better pricing, you can order as many or as few product displays as you need.

3. Cardboard display stands aren’t any better than generic retail shelving

Some businesses believe that getting into the store is all that matters. If the product is in the store, customers will see it; therefore, cardboard display stands aren’t really necessary, right? Wrong. With such oversaturated marketplaces today, standing out is imperative for any business to not only succeed but also to thrive. Retail shelving has its place and is certainly a good start, but high-quality custom cardboard display stands will take your brand to the next level and increase sales by helping you stand out and impress.

4. Custom corrugated displays are too expensive

One of the most widely held misconceptions surrounding custom product displays is that they’re too expensive to afford. The truth is that they’re incredibly cost-effective, and many of our clients are shocked by how affordable their order turns out to be. Thanks to Build A Box’s convenient online design tool, development is quick and hassle-free, reducing costs and saving your precious time. Custom packaging can also turn out to be cheaper than standard options, depending on the specifics and quantity ordered, since stock display providers need to factor in the cost of inventory holding to their final pricing. If you’ve ever held off on inquiring about custom product displays because you assumed they’d be too expensive, now’s the time to reach out and get a quote.

Designing custom endcap displays doesn’t need to be a long and tedious process. On the contrary, Build A Box makes it possible to build a custom product display exactly to your specifications in just a matter of minutes. We pride ourselves on providing high-quality, fully customizable, fully recyclable product displays for businesses across any industry. Whether you know exactly what you want or need help from one of our design experts, we’re here for all of your custom packaging needs. Give us a call at (888) 406-1610 to find out more or to receive a free quote today.