Entries by Abstrakt Marketing

The Top Four Spots to Place Your Custom Endcap Displays

When it comes to creating an effective endcap display for your products, it’s all about location. Although your custom POP display needs to have a striking and engaging design to draw in customers, it also needs to be placed strategically so as many customers as possible will see your custom display. If your corrugated cardboard […]

The Best Box Design Trends of 2021

Product packaging and box design have become more important than ever before with the sharp rise in e-commerce consumerism in 2021. Despite loosening pandemic restrictions, consumers are still turning to online shopping in record numbers, making it even more difficult for small businesses to stand out and earn a loyal following. However, those who successfully […]

Do’s and Don’ts for Your Holiday Custom Product Displays

In 2020, holiday shopping accounted for 19.5% of total annual retail income. With Christmas just around the corner, it’s time to ramp up your holiday marketing to take advantage of the increased spending at this time of year. From offering promotions and discounts to launching holiday-themed campaigns and imagery, anything you can do to create […]

What is CMYK and Why is It Important for Custom Packaging?

Have you ever heard of RGB, CMYK, Pantone, or RAL? Each of these is a type of color system. Color systems help make color more objective since colors come across differently on print and screens and vary from screen to screen. By giving specific names or codes to each shade of color possible, designing anything […]

Tips for Creating Successful Endcap Displays

Endcap displays are a store’s prime real estate, so it’s important that your business takes the time to design a custom product display that will be effective. Endcap displays are an opportunity to grab the attention of new customers and increase brand awareness, so you need to create a custom corrugated display that will not […]

Create a Luxury Look with Black Custom Shipping Boxes

If you’re a small business owner, then you likely know the value of custom shipping boxes in marketing and customer satisfaction. Setting your company apart from the sea of brown boxes flooding the modern customer’s doorstep will help maximize return on investment, increase brand awareness, and improve brand loyalty. But how should you customize your […]

Color Psychology in Custom Product Displays: How Does It Work?

Have you ever wondered why IKEA is blue and McDonald’s is red and yellow? Why is Apple white, and why is Starbucks green? These choices aren’t random. Branding colors are selected intentionally to convey a certain emotion and message to the consumer. This intentional use of color can be found throughout all marketing materials, from […]

3 Common Mistakes Found in Custom Retail Box Designs

In the modern era, visuals and investment in aesthetic appeal are becoming more and more necessary for small businesses. In addition to basic customer psychology, social media has introduced new buying habits and priorities for consumers when browsing a store. Not only does your product have to be high in quality, but its packaging needs […]

Benefits of Custom Inserts for Product Boxes

Impressing your customers is a crucial aspect of any business, whether you’re selling products in-store or online. Custom boxes are one way to catch the customer’s eye, but the special touches shouldn’t stop at the outside of the box. Custom inserts will take your packaging to the next level by better protecting the item in […]

5 Expert Facts About Custom Product Displays

Custom POP displays are a highly effective marketing tool for companies with products sold in brick-and-mortar stores. However, they can be a daunting aspect of your sales strategy if you’re new to the retail world. From benefits to cost and from design possibilities to ROI, there are many questions that our retail clients pose before […]