Small business owners are often stuck between a rock and a hard place. You know what you need to do to help your business succeed, but it’s not always financially or logistically feasible. Custom packaging boxes are one of those common issues — custom boxes help increase customer satisfaction and boost sales, but they’re often […]
Have you ever been encouraged to buy a larger phone with more storage when browsing for a new device? Have you ever been asked whether you want to buy a protective case to go with your new phone? These are common examples of upselling and cross-selling, respectively. Upselling and cross-selling likely happen to you every […]
It’s no secret that customers prefer a luxury shopping experience from start to finish — including the product unboxing. With the prevalence of social media and viral packaging, businesses are realizing the importance of custom shipping boxes in both earning new shoppers and securing repeat customers. However, this investment in what’s perceived as a luxury […]
When it comes to creating an effective endcap display for your products, it’s all about location. Although your custom POP display needs to have a striking and engaging design to draw in customers, it also needs to be placed strategically so as many customers as possible will see your custom display. If your corrugated cardboard […]
Product packaging and box design have become more important than ever before with the sharp rise in e-commerce consumerism in 2021. Despite loosening pandemic restrictions, consumers are still turning to online shopping in record numbers, making it even more difficult for small businesses to stand out and earn a loyal following. However, those who successfully […]
In 2020, holiday shopping accounted for 19.5% of total annual retail income. With Christmas just around the corner, it’s time to ramp up your holiday marketing to take advantage of the increased spending at this time of year. From offering promotions and discounts to launching holiday-themed campaigns and imagery, anything you can do to create […]
Have you ever heard of RGB, CMYK, Pantone, or RAL? Each of these is a type of color system. Color systems help make color more objective since colors come across differently on print and screens and vary from screen to screen. By giving specific names or codes to each shade of color possible, designing anything […]
Endcap displays are a store’s prime real estate, so it’s important that your business takes the time to design a custom product display that will be effective. Endcap displays are an opportunity to grab the attention of new customers and increase brand awareness, so you need to create a custom corrugated display that will not […]
If you’re a small business owner, then you likely know the value of custom shipping boxes in marketing and customer satisfaction. Setting your company apart from the sea of brown boxes flooding the modern customer’s doorstep will help maximize return on investment, increase brand awareness, and improve brand loyalty. But how should you customize your […]
Have you ever wondered why IKEA is blue and McDonald’s is red and yellow? Why is Apple white, and why is Starbucks green? These choices aren’t random. Branding colors are selected intentionally to convey a certain emotion and message to the consumer. This intentional use of color can be found throughout all marketing materials, from […]
