Have you ever wondered why IKEA is blue and McDonald’s is red and yellow? Why is Apple white, and why is Starbucks green? These choices aren’t random. Branding colors are selected intentionally to convey a certain emotion and message to the consumer. This intentional use of color can be found throughout all marketing materials, from […]
In the modern era, visuals and investment in aesthetic appeal are becoming more and more necessary for small businesses. In addition to basic customer psychology, social media has introduced new buying habits and priorities for consumers when browsing a store. Not only does your product have to be high in quality, but its packaging needs […]
Impressing your customers is a crucial aspect of any business, whether you’re selling products in-store or online. Custom boxes are one way to catch the customer’s eye, but the special touches shouldn’t stop at the outside of the box. Custom inserts will take your packaging to the next level by better protecting the item in […]
Custom POP displays are a highly effective marketing tool for companies with products sold in brick-and-mortar stores. However, they can be a daunting aspect of your sales strategy if you’re new to the retail world. From benefits to cost and from design possibilities to ROI, there are many questions that our retail clients pose before […]
Building a custom POS display is a necessary investment for any business aiming for sales in a brick-and-mortar retail location. It’s a highly effective way to maximize sales and get new releases in front of customers. Just like with any investment, your custom product display should be built for longevity and maximum return on investment. […]
Although custom retail boxes are slightly more expensive than standard box packaging, they provide numerous benefits for businesses across all industries, making them a worthwhile investment for your products. Whether you sell food products, tech, beauty supplies, or any other popular retail item, custom wholesale boxes can be designed to help your particular products stand […]
Most of our customers understand the basics of the custom box design, but we find out that there’s a lot more hesitation and misunderstanding when it comes to creating a custom product display. Whether our customers believe that a POP display wouldn’t suit their business or they think they can’t afford it, there are dozens […]
Packaging trends are constantly evolving, especially as technology rapidly advances and brings a whole host of new design possibilities with it. From digital printing to personalized packaging and from minimalism to sustainability, today’s packaging trends demand a lot from box manufacturers, and there’s one box type that can handle it all: the mailer box. A […]
If you’ve decided that you want to elevate your retail presence, you may have begun brainstorming a design for custom cardboard display stands. A custom POP display can increase product visibility, spread brand awareness, and offer significant ROI. That’s why thousands of businesses invest in custom endcap displays using local POP display companies. But once […]
You’ve spent months, or even years, creating your product, pouring time and energy into its development until it’s absolutely perfect. Now that it’s a reality, it’s time to get it into the hands of consumers. This is the step that many business owners often overlook — shipping boxes. While you may be tempted to throw […]
