Black Rain Retail & Display

Debunking Myths About Custom Product Displays

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Most of our customers understand the basics of the custom box design, but we find out that there’s a lot more hesitation and misunderstanding when it comes to creating a custom product display. Whether our customers believe that a POP display wouldn’t suit their business or they think they can’t afford it, there are dozens of myths surrounding custom product displays. Today, we’re going to debunk the five most common.

1. Cardboard display stands are for product launches

Corrugated cardboard display stands are an incredibly effective tool for promoting new product launches. However, that’s far from their only purpose. Endcap displays and POP displays work for every type of product and business, no matter how new or well-established. Not only do they introduce your product to new consumers, but they also help your brand stand out so it’s easier to locate within the store. Even the most well-established brands want prime real estate, and cardboard display stands help you achieve that within your brick-and-mortar retailer.

2. You can’t afford the minimum order quantity

A big reason that businesses are hesitant to explore custom product displays is that they believe that a large order quantity is required. Many small businesses can’t afford large quantities, or simply may not need them and don’t want to waste the extra money. However, Build A Box has no minimum order quantity! Whether you need 1 product display or 100, we can create your dream endcap display for you. Although larger quantities do receive better pricing, you can order as many or as few product displays as you need.

3. Cardboard display stands aren’t any better than generic retail shelving

Some businesses believe that getting into the store is all that matters. If the product is in the store, customers will see it; therefore, cardboard display stands aren’t really necessary, right? Wrong. With such oversaturated marketplaces today, standing out is imperative for any business to not only succeed but also to thrive. Retail shelving has its place and is certainly a good start, but high-quality custom cardboard display stands will take your brand to the next level and increase sales by helping you stand out and impress.

4. Custom corrugated displays are too expensive

One of the most widely held misconceptions surrounding custom product displays is that they’re too expensive to afford. The truth is that they’re incredibly cost-effective, and many of our clients are shocked by how affordable their order turns out to be. Thanks to Build A Box’s convenient online design tool, development is quick and hassle-free, reducing costs and saving your precious time. Custom packaging can also turn out to be cheaper than standard options, depending on the specifics and quantity ordered, since stock display providers need to factor in the cost of inventory holding to their final pricing. If you’ve ever held off on inquiring about custom product displays because you assumed they’d be too expensive, now’s the time to reach out and get a quote.

Designing custom endcap displays doesn’t need to be a long and tedious process. On the contrary, Build A Box makes it possible to build a custom product display exactly to your specifications in just a matter of minutes. We pride ourselves on providing high-quality, fully customizable, fully recyclable product displays for businesses across any industry. Whether you know exactly what you want or need help from one of our design experts, we’re here for all of your custom packaging needs. Give us a call at (888) 406-1610 to find out more or to receive a free quote today.

How Mailer Boxes Are Dominating the Packaging Industry

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Packaging trends are constantly evolving, especially as technology rapidly advances and brings a whole host of new design possibilities with it. From digital printing to personalized packaging and from minimalism to sustainability, today’s packaging trends demand a lot from box manufacturers, and there’s one box type that can handle it all: the mailer box. A powerful force in custom wholesale boxes, custom mailer boxes are dominating the packaging industry for a few key reasons. 

A Memorable Brand Introduction

In the world of social media and unboxing videos, how you present your products is as important as the product itself. Consumers demand a high-quality packaging experience that mimics what they see online, so investing in custom packaging boxes is crucial for making a good first impression. The construction of a mailer box is ideal for this unboxing experience, as its self-closing design and dual-sided graphic capabilities make it one of the most luxurious box types. The interlocking flap design creates something of a display case when opened, creating a “ta-da” moment that presents a feeling of luxury to the buyer. This also allows additional real estate versus other boxes, so you can add personalized messages, promotional offers, or unique branding on both the inside and outside of the box. Mailer boxes have greater potential for starting a conversation and leaving a striking impression on the customer, making them one of the most popular packaging choices across the industry.

A Sustainable Packaging Solution

One of the most popular topics among modern-day consumers is sustainability efforts. A company’s perceived sustainability can have a major impact on its reputation, and brands that go the extra mile to make eco-friendly packaging choices often curry favor with their audience. Mailer boxes are one of the many 100% recyclable box types we offer. Beyond that, mailer boxes prove to be more eco-friendly than other box types because their self-closing design doesn’t require waste-creating adhesives. With fully recyclable custom mailer boxes, you don’t have to sacrifice quality or beauty for sustainability; you can give your customer everything they desire in premier product packaging.

A Cost-Effective Choice

Although mailer boxes are a premier choice that exudes luxury and a special touch, they’re still an incredibly economical choice for businesses. Mailer boxes’ customization options make it one-of-a-kind, and they’re still created with kraft cardboards which are inexpensive to produce. Whether you want to embrace kraft’s naturally dressed-down look or embellish it with double-sided, full-color graphics, you can impress customers without breaking the bank. Custom packaging, at the end of the day, is still about securing a return on investment.

Custom packaging boxes are an easy, affordable, and incredibly effective way to impress customers and build brand awareness without busting your budget. Mailer boxes in particular are one of the industry’s leading choices because of their incredible versatility in all aspects of packaging customization. If you want to get started today and build a custom mailer box, Build A Box makes it easy with our free online design tool. If you need some design help along the way, or if you’d like to learn more about the possibilities of custom mailer boxes, give us a call at (888) 406-1610. One of our expert team members is always standing by to assist you! 

4 Things to Consider Before Choosing a POP Display Manufacturer

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If you’ve decided that you want to elevate your retail presence, you may have begun brainstorming a design for custom cardboard display stands. A custom POP display can increase product visibility, spread brand awareness, and offer significant ROI. That’s why thousands of businesses invest in custom endcap displays using local POP display companies. But once you’ve decided to create a cardboard display, how do you find the right manufacturer? Choosing a trustworthy packaging provider will make the whole process easier and guarantee you a better end result, so it’s important that you take the time to consider these four qualities before choosing your custom POP display manufacturer.

1. Capabilities

Not all POP display manufacturers offer the same services and have the same specialties. Do thorough research beforehand to ensure that you choose a manufacturer that has the capabilities needed to handle your specific project. Look at their portfolio as well as third-party reviews to see whether they can handle jobs of that size and have all of the customization abilities you need to execute your vision. If they can’t design a custom product display that’s creative and attention-grabbing, you may want to keep exploring your options.

2. Experience

You definitely don’t want to be your manufacturer’s first try at creating custom displays. Choose a POP display manufacturer that has ample experience and case studies to show that they can deliver high-quality products on time and on budget. Make sure they’ve been in business for at least a few years, and ask for examples of previous work to verify their quality. Check out third-party reviews that will vouch for their quality of work, as well. Build A Box is proud to maintain a 5-star rating and has proudly served Southern California residents with quality displays for 25 years.

3. Responsiveness

When you choose a POP display manufacturer, you’re doing more than placing an order; you’re choosing a business partner. Your cardboard display company should respect your time and respond to all communications in a polite and timely manner. From design and prototyping to production and shipping, creating endcap displays is an involved process that requires constant communication and flexibility. If you have to keep chasing them down for an estimate or updates on your project, you may want to start looking for a new custom POP display company.

4. Distribution Times

Choosing an internationally-based custom POP display supplier can sometimes result in significant shipping delays. Delays in the manufacturing process can cause you to lose money on canceled orders or even lose retail space if orders aren’t fulfilled in a timely manner. Make sure that you choose a local POP display manufacturer that can ensure fast distribution to meet all of your product launch deadlines with no exceptions.

For 25 years, Southern California residents have trusted Build A Box for their custom packaging and POP display needs. We make it easy to design the perfect endcap displays with our quick and convenient online design tool, and we continually deliver results on time and on budget. To find out more about our services or to speak to a design expert about your custom corrugated POP display, give us a call today at (888) 406-1610.

Stock Packaging vs Custom Packaging

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You’ve spent months, or even years, creating your product, pouring time and energy into its development until it’s absolutely perfect. Now that it’s a reality, it’s time to get it into the hands of consumers. This is the step that many business owners often overlook — shipping boxes. While you may be tempted to throw it into stock packaging and call it a day, custom packaging can provide long-lasting benefits for your company. But is it worth the additional investment? Today, we’ll break down the difference between stock packaging and custom packaging, so you can decide which packaging solution is best for your business.

What is Stock Packaging?

Stock packaging is pre-made, readily available packaging that is made in a predetermined set of standard dimensions. Stock packaging often has no branding or other forms of personalization, which allows it to be produced in bulk at a very low cost. 

Some businesses choose stock packaging because it’s quick to access, so emergency orders can be sent out very rapidly. It’s also the most economical choice, so those struggling to stay within their budget may benefit from unbranded stock packaging. 

The lack of personalization, however, often makes stock packaging a less desirable choice. It can feel cheap and non-personal, alienating customers more than deluxe custom packaging would. In a Dotcom Distribution study, 40% of online shoppers said they would be more likely to purchase from a retailer again if the retailer used premium packaging. Because of this, most e-commerce retailers opt for custom packaging that will reflect their brand’s identity and impress customers.

What is Custom Packaging?

Custom packaging is a packaging solution that is designed from scratch for your company’s unique needs. From the box’s dimensions and thickness to its logos and branding, every aspect of custom packaging boxes revolves around your product and how you want to market yourself. 

With custom packaging, you can create a box with the exact dimensions needed to fit your product, so it’s secure during shipping. You can even commission custom inserts with cut-outs that will allow your product to fit snugly inside. 

Custom packaging also allows you to incorporate fully custom graphics, whether it’s a single prominent logo or double-sided, full-color designs. Not only it will spread brand awareness in transit, but it will also impress customers and secure repeat sales and long-term customer loyalty. According to the same Dotcom Distribution study, 50% of shoppers said gift-like or branded packaging makes them more likely to recommend a brand to others, while 60% said it gets them excited about what they ordered. When you choose custom shipping boxes, you’re investing in more than just packaging; you’re investing in your company’s long-term success and customer satisfaction.

If you want to take advantage of all the benefits custom packaging has to offer, Build A Box has everything you need. We make it easy to design your perfect packaging solution, using only the finest materials in the industry. Simply use our online design tool to build custom cardboard boxes that are tailor-made for your product. Our design experts are also available to help guide you in creating an optimized packaging solution for your company. To find out more about our services or to get started with your custom cardboard boxes, give us a call today at (888) 406-1610.

5 Advantages of Choosing Custom Corrugated Mailer Boxes

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At Build A Box, we have five different types of shipping boxes available, each able to be customized to your exact specifications. With so much choice, it can be hard to decide which option is the best one for you and your company, especially if you’re using our self-guided online design tool. If you’re wondering whether mailer boxes are the ideal choice for your company’s needs, consider these five significant benefits of choosing custom corrugated mailer boxes from Build A Box.

1. Durable & Safe for Shipping

Mailer boxes are a premier choice for those seeking a custom-fit solution that will protect products in transit and hold up to the wear and tear of the postal system. Not only do mailer boxes help prevent splitting, tearing, and bursting, but they possess water-resistant features. Whether your packages get tossed around at the sorting facility or caught in the rain, you can rest assured your orders will arrive at their destination safe and sound. At Build A Box, you can even choose your box strength from four different options for further customization that will enhance durability. Our thickest option can support up to 120 pounds in weight, so you’re guaranteed to find an option that suits your product.

2. Premium Unboxing Experience

One of the biggest reasons why customers choose mailer boxes for their custom printed shipping boxes is because it’s a favorite among customers. The mailer box’s self-closing style in combination with its potential for double-sided, full-color graphics makes the unboxing experience an exciting and elevated one over typical, open-from-the-top shipping boxes. Especially in the age of social media, creating an exciting and shareable unboxing experience can increase brand awareness and customer loyalty, helping you earn a sizable return on investment for your custom packaging boxes.

3. Improved Brand Perception

Custom packaging makes a brand seem more upscale according to 68% of consumers, and 61% say that custom boxes get them more excited about receiving their package. By customizing your mailer boxes with your brand’s unique logo and colors, you’re guaranteed to impress your customers and improve their perception of your company. 

4. Easy to Store

Mailer boxes are a great option for companies with limited space, as their construction makes them incredibly easy to store. Mailer boxes are manufactured and can be provided to you completely flat. They can then be constructed and closed easily prior to shipping with no tape required. If you don’t have room for hundreds or thousands of bulky boxes stacked up in your warehouse or office, mailer boxes are the ideal space-saving solution. 

5. Versatile Design Possibilities

Mailer boxes are one of the most versatile box types available. You can create virtually anything you can imagine thanks to the double-sided, full-color graphics. Don’t just stamp your logo on the outside of the box; cover it in your custom branding and help increase brand awareness as your package travels to its destination. Don’t just leave a flyer inside the order; say thanks to your customer, reinforce your branding, or promote your newest product on the inside flap with high-quality graphics. Customers appreciate a special touch and the feeling of luxury, so be sure to give both to them with the unlimited possibilities of custom printed shipping boxes.

If you’re ready to start designing your custom mailer box today, Build A Box is here to help. Use our convenient online design tool to get a quick and free estimate for your perfect custom box design, or give us a call at (888) 406-1610 to speak with one of our design experts. We would be happy to walk you through the box design process and show you all that custom mailer boxes have to offer.

4 Common Retail Display Design Mistakes & How to Avoid Them

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If you’ve realized the many advantages of building a custom display for your retail products, then you may be ready to start designing. However, it’s crucial that you take the time to think through your POP display design so that it can deliver the most effective result and the highest return on investment possible. If you’re ready to start making your corrugated POP display, make sure that you avoid these common retail display design mistakes.

Mistake #1: Not Having a Cohesive Design

The human mind naturally seeks out systems, patterns, and order. Designs that are aesthetically pleasing to the human eye will naturally make customers gravitate toward them over other, less cohesive displays. In order to make your display as appealing as possible, choose one color scheme to use throughout the display, with a concise selection of colors and consistent branding that doesn’t appear cluttered or overly busy. In addition, avoid including too many different racks, shelves, or materials, as this can create a cluttered look and overwhelm the customer, deterring them from purchasing.

Mistake #2: Having a Disorganized Display

Similarly, you should avoid having a custom product display that is disorganized. No matter how cohesive the color scheme is or how well-thought-out the design may be, a disorganized display will seem random and unfocused, which will likely dissuade customers from approaching. To avoid this, make sure that you group products together in a way that makes sense and looks cohesive. Offer product grouping by category, display similar items together, and leave space around the displays. Design the POP display in a way that clearly draws attention to the most important products; customers are more receptive to a layout that directs them a certain way.

Mistake #3: Displays that Take Away From the Product

While you should spend time making sure that the display itself looks nice, the most important function of the display, at the end of the day, is to make sure that the products look their best and grab attention. Displays that are too flashy or showy can detract from the overall retail experience and distract customers from the product they’re meant to buy. To avoid this, choose custom display designs that are tasteful but subtle. The display should complement and enhance the product rather than taking attention away from it.

Mistake #4: Variety of Products (or Lack Thereof)

Another key component of POP display design that you need to master is the balance of products. While this may not seem like a significant factor in purchasing decisions, the types, amounts, and placements of products can actually correlate to product quality in the customer’s mind. Too many of the same products or too few products can signify a lack of variety, which will stop the customer’s interest in its tracks. On the other hand, having too many products on display can create clutter and overwhelm the customer, causing them to move on to a more aesthetically pleasing display. To strike the right balance, provide reasonable variety in your product selection, but utilize different shelf sizes and placement options to prioritize certain products. Display key products more prominently, and make sure not to overwhelm the shopper with too many options.

If you’re ready to create the perfect corrugated POP display for your retail products, but you’re not sure where to start, Build A Box can help you with all of your custom product display needs, from initial design to final manufacturing. If you already know what you want, you can use our quick and convenient online design tool to get a free quote. If you need a little more design assistance, you can give us a call at (888) 406-1610, and a member of our team would be happy to help you finalize your perfect custom cardboard display.

5 Questions to Ask When Planning Your POP or POS Display

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Investing in a custom cardboard display is crucial for any business that has its products in a brick-and-mortar store. From cardboard countertop displays to extravagant endcaps, a custom POS display will make shoppers stop and stare (and maybe purchase something that wasn’t on their shopping list). Tapping into the customer’s impulsive buying habits can require a complex understanding of consumer behavior, but asking these five questions to your marketing team and custom cardboard display manufacturer can help you take the first step toward a POP display that will secure more sales and increase brand awareness like never before.

1. Is a custom POP display worth the investment?

This is the question at the top of every company’s mind. When you’re investing in a new avenue, it’s only natural to question what kind of return on investment you are expecting to see. While exact numbers vary, a custom POS display is definitely a worthwhile investment for brands of any size. They can help you increase sales, grow brand awareness, create awareness for a new product launch, grow your market share, help you compete with other brands that have a custom POP display, and much more. Whether you’re just launching your company or you’re a national household name, everyone can benefit from a custom POS display.

2. How much product should go on the display?

This is a more complex question than it may first appear. When deciding how much product to place on your cardboard display stands, you’ll need to consider not only the cost benefits, but also the perceived popularity of your product. You need to fill the display with enough product to offset the cost and secure a worthwhile return. However, you don’t want to overfill your display and risk having your product sit on shelves for too long. Having a near-full display can say to consumers and the retailer that your product isn’t very popular, and therefore it isn’t worth trying or worth selling. Find the sweet spot between cost-effectiveness and perceived demand in order to maximize your return.

3. What is the best custom POS display style?

There are virtually endless design possibilities when it comes to a custom POS display, from size and shape to materials and even custom graphics. This makes it a big question, and one of the most important to consider. From cardboard countertop displays to multi-tiered stacking units, there are as many retail display possibilities as there are companies that need them. Work alongside your custom POS display manufacturer to choose the size, shape, material, colors, and inserts needed for your unique product and brand image. 

4. Who is the target audience?

One factor that heavily influences which POS display style to choose is your target demographic. All marketing decisions, including product packaging and retail display design, are about tapping into your consumer’s wants and needs so that they’ll purchase your product in the store versus nearby competitors. Think long and hard about who your target audience is — age, gender, income, hobbies, et cetera — and factor that into your decision-making process when you go about designing the appearance of your custom product display.

5. Which custom POS display manufacturer should I use?

The final question to ask is who to trust with your custom POS display needs. A trustworthy custom packaging provider will help you answer the necessary questions beyond these five starting points and ensure that your POS display turns out exactly as you envisioned it. Build A Box is a leading custom packaging designer and manufacturer with experience in every type of custom product display imaginable. We can have one of our design experts work with you one-on-one to create your perfect custom POP display, or if you already know what you want, you can use our easy and hassle-free online design tool to receive a free quote right away. 

To find out more about our custom POS display capabilities or to enquire about any other custom packaging needs, give Build A Box a call today at (888) 406-1610. 

How COVID-19 Impacts Packaging Designs

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The effects of the COVID-19 global pandemic have seeped into every aspect of our daily lives, from travel to grocery shopping. Every industry has been greatly impacted by the shift in society’s behaviors, and packaging design is no different. The way that consumers purchase products and treat those products which they purchase has evolved drastically in the past year, and those looking to design custom boxes need to evolve at a rapid pace to ensure they aren’t left behind the competition. If you’re looking to design custom shipping boxes for your small business, consider these new trends to ensure you’re making the most of your investment.

Health & Safety

Even though the CDC hasn’t reported any COVID-19 cases related to contaminated surfaces, studies still show that more than two-thirds of US consumers are worried about contracting the virus from packaging, and 40% disinfect the items they buy after bringing them home. With this in mind, businesses will need to innovate packaging solutions that address the customers’ fear of health and safety hazards. Some companies are switching their usual custom retail boxes for something easier to disinfect, while others are creating new packaging with an easily disposable outer layer. Ensuring tamper-proof packaging and communicating clearly this functionality to consumers will help provide peace of mind and boost your company’s reputation. There’s no clear universal answer for how to best handle new safety protocols and customer expectations, but creating your custom cardboard boxes with sanitation in mind will go a long way to earning customers’ appreciation and, therefore, sales. 

Environmental Impact

Sustainable packaging is a trend that has emerged over the past decade and has remained strong even through the pandemic. As online shopping and food delivery services become more prevalent amidst lockdowns, consumers are becoming even more aware of their shopping habits’ negative environmental impact. By offering customers eco-friendly packaging such as biodegradable or fully recyclable custom cardboard boxes, you can offer your audience peace of mind that their purchasing choices are responsible ones. This will help you secure more sales versus less sustainability-oriented competitors. Businesses aiming to earn clients with eco-friendly shipping boxes before the pandemic can still do so, but they may need to rethink their packaging materials in order to remain aligned with health and safety suggestions. 

Modern Buying Patterns

The monumental shift from brick and mortar purchases to online shopping is undeniable. With lockdowns in place throughout much of 2020 and public health concerns keeping shoppers at home even when restrictions were lifted, the amount of e-commerce purchases made in the last year has skyrocketed tremendously. With this in mind, businesses are well-advised to shift to custom shipping boxes over custom retail boxes if they haven’t already. Ordering custom shipping boxes wholesale rather than standard boxes will allow your items to fit perfectly inside your packaging, better protecting them in transit. With so many packages being delivered, not only is there an inherently higher risk of an order becoming damaged, but there are also mail carriers who may also be slightly more careless in handling items as they’re overwhelmed with the number of deliveries to drop off each day. 

In order to best protect your products and be well prepared for the digital shopping boom driven by COVID-19, you need to invest in custom shipping boxes for your business. Custom boxes with logos allow you to spread brand awareness and increase customer satisfaction while simultaneously protecting your products and improving your business’ sustainability. Build A Box makes it easy to design custom cardboard boxes through our free online configuration tool. We also provide design expertise via telephone at (888) 406-1610, so call us today to learn more and receive a free quote.

Top Benefits of a Corrugated Cardboard Display

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If you’re transitioning from exclusively e-commerce sales to a retail presence, you’ll likely need custom displays made. Custom corrugated cardboard display stands are a popular way to showcase your products inside retail stores, especially at endcap displays or points of sale displays. Although you may be weighing different retail storage and presentation solutions, custom cardboard displays are one of the top choices because of their numerous benefits.

1. Cost-Effective 

Corrugated cardboard display stands are a cost-effective marketing tool that increases your ROI while remaining more affordable than other comparable retail displays. Purchasing permanent display space within a store is a cost that’s often out of reach for many small businesses, which is why endcap displays and cardboard countertop displays are a popular solution. By designing your custom product display with prominent branding and eye-catching colors, you can boost sales without breaking the bank, and make your way toward a more permanent retail solution.

2. Environmentally Friendly

For brands that are concerned with sustainability and eco-friendly brand image, Build A Box custom corrugated display stands are fully recyclable. By using 100% recyclable cardboard for your display needs, you can do your part to benefit the environment while also boosting your brand image. Sustainability is an important value for modern consumers, so set your brand ahead of competitors with an eco-friendly retail marketing solution.

3. Great for Marketing

Marketing can be one of the largest parts of any company’s budget, whether you rely on digital marketing or physical billboards to sell your business. However, few companies realize the full value of custom packaging and corrugated displays for spreading brand awareness. As one of the most affordable marketing solutions available, custom corrugated cardboard displays also serve to promote a new brand or product by informing customers and spreading the word of mouth. If you want to stand out on the shelves and increase visibility for your products, custom product displays are an ideal solution.

4. Versatile

Build A Box customers love custom corrugated cardboard display stands because of their incredible versatility. With virtually unlimited design possibilities, you can bring your brand’s vision to life without sacrificing anything. Choose from various shapes, sizes, functionalities, and full-color graphics for a custom product display that’s entirely unique to you and your company. You can even create different endcap displays for different retailers, events, promotions, or seasons. No matter what you envision your cardboard countertop displays to look like, Build A Box can make it a reality.

If you’ve been contemplating whether custom corrugated displays are a worthwhile investment for your business, consider these top benefits that make custom endcap displays one of the most beloved and highly used marketing tactics in the retail industry. Build A Box can work with you one-on-one to create a custom product display that perfectly represents your brand and your latest products. Give us a call at (888) 406-1610 to find out more or to speak to one of our knowledgeable and friendly custom box design experts.

Understanding the Psychology of Custom Packaging

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If you’ve decided to invest in custom boxes for your small business, you may be struggling to identify what the next steps are. How do you design the perfect custom cardboard boxes for your audience and ensure ROI? There’s a lot that goes into creating the perfect custom packaging, including market research and psychology. By understanding and harnessing the psychology of custom packaging, you can create custom wholesale boxes that are exponentially more likely to earn new and repeat sales from your target market. 

Make a Good First Impression

First impressions matter. Whether it’s meeting a person for the first time or buying a product from a brand for the first time, customers inevitably judge a book by its cover and let their first impressions shape their overall perception. That’s why it’s imperative that brands leave a good first impression with high-quality custom packaging. Before even seeing the product, customers will be left with a better perception of your company and its perceived value. In a 2018 study conducted by the Paper and Packaging Board, 72% of respondents said packaging design can influence their purchasing decisions. Brands that opt for standard packaging have a significantly higher risk of losing out on shoppers’ attention, in-store or online, and consequently losing out on sales. Eye-catching, custom wholesale boxes can set you apart from your competitors and leave a stand-out impression on consumers.

Encourage Viral Marketing

All businesses, big or small, rely on word of mouth to secure new customers. In the modern era, that word of mouth can include viral content that spreads product recommendations to thousands, or even millions, of consumers in record time. If you want to harness the power of social media and viral marketing, you need to create something worth sharing. Keeping an eye on the latest online trends and thinking outside the box for your custom packaging can help you increase your chances of having a viral moment. Think about popular digital content like unboxing videos. How can you tailor your custom wholesale boxes to stand out in such a format? Focus on bright colors, striking detail, and market trends. If you invest time into unique designs and high-quality packaging, you can quickly spread brand awareness through word of mouth.

Lead with Core Brand Values

Custom packaging is a great opportunity to tell customers who you are and what you do in just a few brief moments. In order to find an audience that aligns with the values of your product and sees value in your product, you need to convey what those values are. Utilize your custom cardboard boxes in a way that expresses your brand’s self-perception. Is sustainability at the forefront of your brand’s values? Focus on eco-friendly, fully recyclable packaging. 66% of customers say that they’d be willing to spend more on a product from a sustainable brand. Whatever your key principles are, convey them quickly and effectively to your target audience through clever and high-quality custom wholesale boxes from Build A Box.

If you want to create the most effective custom packaging possible for your small business, contact the team at Build A Box. We’re industry experts that understand the psychology of custom packaging and can help guide you toward effective and affordable packaging design. Use our online design tool to quickly and easily design your dream packaging, or give us a call at (888) 406-1610 to speak with our design team about your options.